Sanjay Dalal         Founder & CEO,         oGoing         Nation’s Leading         Small Business         Social Network ...
CustomersOwner                   Profits         Social Media Social Media for Small Business   How to Grow My Business?
Owners, Does this Resonate?   Are you LOST in the Social Media Ocean?   Are Social Networks CHANGING too fast?   Do you ha...
SOCIAL MEDIAWHAT’S IN IT FOR ME?
Why Social Media?Why go on social networks?Why customers connect with us there?Why gain value out of onlineengagement?Why ...
Small Business &    Social Networks90% : Small businesses are dedicatingtime to networking online78% : Using social networ...
Social Networks Explosion  Over One Billion Users Worldwide  Facebook – 1 billion  Twitter – 250 million  LinkedIn – 170 m...
Social Media ExplosionOver One Billion Users WorldwideFacebook – 1 billionTwitter – 250 millionLinkedIn – 170 millionGoogl...
Social Networks UsageAugust 2012, Adults usage:66% Facebook20% LinkedIn16% Twitter12% Pinterest12% Instagram5% Tumblr     ...
Social Media is HOT Social Networking EXPLODES:         22% of all time spent online in        the USOgoing Inc. 949-288-6...
Number of Minutes SpentOgoing Inc. 949-288-6880 www.ogoing.com
Social Networking Use: Adults Ogoing Inc. 949-288-6880 www.ogoing.com
Who uses                                             Social                                          Networking?          ...
Twitter is KILLING it! Number of Tweets i.e. Updates        Took over 3 years to send        the one billionth Tweet      ...
Following 
Facebook EXPLODES         People on Facebook           More than 1 billion users           More than 50% of our active use...
Facebook on FIRE 1 Billion     If Facebook were a country: Third Largest in the worldOgoing Inc. 949-288-6880 www.ogoing.com
Promotion 
LinkedIn is POWERFUL     2012 - Over 170 Million Professionals and Counting…Ogoing Inc. 949-288-6880 www.ogoing.com
Google+ on STEROIDSOver 100 Million Active Users …
One Message BEFOREOgoing Inc. 949-288-6880 www.ogoing.com                                          Source: Presentation Ad...
Message Travels SlowlyOgoing Inc. 949-288-6880 www.ogoing.com                                          Source: Presentatio...
ONE MESSAGE AFTEROgoing Inc. 949-288-6880 www.ogoing.com                                          Source: Presentation Adv...
MESSAGE FLIES !Ogoing Inc. 949-288-6880 www.ogoing.com                                          Source: Presentation Advis...
Who Goes Where?Social Media   Main Producer         Main ConsumerChannelFacebook Brands, Big Business        IndividualsTw...
oGoingWhat’s going on?
What is oGoingAmazing Social Networkfor Small Business
What is oGoingAmazing Social Network for Small BusinessBusiness Networking –Local Connections
What is oGoingAmazing Social Network for Small BusinessBusiness Networking – Local ConnectionsBusiness Promotion –Social M...
What is oGoing Amazing Social Network for Small Business Business Networking – Local Connections Business Promotion – Soci...
What is oGoing  Business Networking – Local Connections  Thousands of Local Owners & Service Providers  Over 65 Small Busi...
What is oGoing  Business Promotion – Social Media  Marketing  Share Latest Offers, Products, Services, Events  Connect oGo...
What is oGoing  Business Acceleration – New  Customers  How do I generate new business?  Profile -> Connections -> Updates...
Why Join oGoing?Business NetworkingBusiness PromotionBusiness AccelerationGrow Your Small Business
How to Get Started SOCIAL MEDIA STRATEGY
GOALS + EXECUTION NEED MORE Prospects & Customers. HOW?                             First Step:                           ...
GOALS + EXECUTION         MORE Prospects & Customers. HOW?                                     First Step: Follow         ...
GOALS + EXECUTION         MORE Prospects & Customers. HOW?                                     First Step: New Fans, Follo...
GOALS + EXECUTION         MORE Prospects & Customers. HOW?                                     First Step: New Fans, Follo...
GOALS + EXECUTION         INCREASE Customer Loyalty. HOW?                                     Provide Customer Service    ...
GOALS + EXECUTION         INCREASE Customer Loyalty. HOW?                                     Provide Customer Service    ...
GOALS + EXECUTION         INCREASE Customer Loyalty. HOW?              Provide Customer Service                           ...
GOALS + EXECUTION         INCREASE Customer Loyalty. HOW?              Provide Customer Service                           ...
GOALS + EXECUTION         INCREASE Customer Loyalty. HOW?              Provide Customer Service                           ...
GOALS + EXECUTION               BEST Brand! HOW?               Most Recognized, Trusted Brand               When Customers...
GOALS + EXECUTION            BEST Brand! HOW?                  Do Good Business                  Provide Great Products an...
HERE ARE SEVEN DO’S        Conversational            Informative              Engaging                Rewarding           ...
HERE ARE FIVE DON’TS                 No Hard Sell                  No Self Promotion                    No Everywhere     ...
GROW YOUR BUSINESS              Set Your Goals              Listen and Learn              Build Your Channels             ...
GROW YOUR NET WORTH                     “A journey of a thousand miles begins with a                     single step” - La...
KISS: Keep It Simple Stupid!
Contact MeCEO@OGOING.BIZOGOING.COM/SANJAYDALALFind me on: Facebook, LinkedIn,Twitter and Google+949-288-6880 (main) (weekd...
Starbucks Case Study
When You Think of    Coffee              Image: http://www.mikepauljr.com
You Think of …
PhaseOne Research
PhaseOne Research
PhaseOne Research
Image: FamilyCar.com
Starbucks on YouTube250+videos8.6+millionviews
Frequent Video Sharing
Starbucks on Facebook
Starbucks on Facebook
Friends !
Stimulating
Tempting
Starbucks on Twitter
PROMOTION   YOUR CUSTOMERS
CONVERSATIONS
CONVERSATIONS
Individual
CUSTOMER SERVICENEGATIVE to SOLUTION
CUSTOMER SERVICENEGATIVE to “SORRY”
CUSTOMER SERVICEPOSITIVE - THANK YOU!
RESOLVING RUMORS
RESOLVING RUMORS
GETTING IDEAS
SHARE NEWS   &EVENTS
SHARE CAUSE “MadeIn USA”
BUILD GOODWILL
Starbucks Social Media Total Reach:Anyone?
Starbucks Social MediaTotal Reach:30 million + Facebook2.6 million + Twitter8.5 million + views YouTube2 million + Website...
Starbucks SummaryIntegrated Social Media Strategy  Facebook, Twitter, YouTube, Blogs, Pinterest,  Instagram, WebsitePromot...
Social Media for Small Business - How To Use Social Networks To Grow Your Business
Social Media for Small Business - How To Use Social Networks To Grow Your Business
Social Media for Small Business - How To Use Social Networks To Grow Your Business
Social Media for Small Business - How To Use Social Networks To Grow Your Business
Social Media for Small Business - How To Use Social Networks To Grow Your Business
Social Media for Small Business - How To Use Social Networks To Grow Your Business
Social Media for Small Business - How To Use Social Networks To Grow Your Business
Social Media for Small Business - How To Use Social Networks To Grow Your Business
Social Media for Small Business - How To Use Social Networks To Grow Your Business
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Social Media for Small Business - How To Use Social Networks To Grow Your Business

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Learn How to Plan, Set Goals, Create Social Media Strategy and Leverage Social Networks to Grow your Small Business. Do you need help managing your social media? Go here to learn more about Ogoing's amazing $39 marketing plan for small business: http://blog.ogoing.com/post/2012/10/02/Marketing-for-39-Small-Business-Boost.aspx

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  • The Starbucks Facebook Page was created in 2008, with a total fan count of around 200,000. In the past 4 years, Starbucks has grown its “Facebook Fan” count to over 30,600,000 Fans! Making it number 33 on the All Facebook Stats Facebook Page Leader Board.  This number is absolutely off the charts for a consumer brand product. In fact, Starbucks Facebook Page comes in at number 2 for all consumer brand products, according to All Facebook Stats.
  • The Starbucks Facebook Page was created in 2008, with a total fan count of around 200,000. In the past 4 years, Starbucks has grown its “Facebook Fan” count to over 30,600,000 Fans! Making it number 33 on the All Facebook Stats Facebook Page Leader Board.  This number is absolutely off the charts for a consumer brand product. In fact, Starbucks Facebook Page comes in at number 2 for all consumer brand products, according to All Facebook Stats.
  • Transcript of "Social Media for Small Business - How To Use Social Networks To Grow Your Business"

    1. 1. Sanjay Dalal Founder & CEO, oGoing Nation’s Leading Small Business Social Network Enjoying Beautiful Orange County
    2. 2. CustomersOwner Profits Social Media Social Media for Small Business How to Grow My Business?
    3. 3. Owners, Does this Resonate? Are you LOST in the Social Media Ocean? Are Social Networks CHANGING too fast? Do you have TIME and RESOURCES? Can you show me the ROI and VALUE? Do you need MORE customers?
    4. 4. SOCIAL MEDIAWHAT’S IN IT FOR ME?
    5. 5. Why Social Media?Why go on social networks?Why customers connect with us there?Why gain value out of onlineengagement?Why would this impact my business?
    6. 6. Small Business & Social Networks90% : Small businesses are dedicatingtime to networking online78% : Using social networks is just asimportant as networking in person42% : Quarter of their new customerscame through social-media sites Source: Manta
    7. 7. Social Networks Explosion Over One Billion Users Worldwide Facebook – 1 billion Twitter – 250 million LinkedIn – 170 million
    8. 8. Social Media ExplosionOver One Billion Users WorldwideFacebook – 1 billionTwitter – 250 millionLinkedIn – 170 millionGoogle Plus – 150 millionMySpace – 80 million (dying or reinventing)Yelp – 60 millionYouTube - 450 millionWikipedia (300M+), Craigslist (150M+), WordPress,Flickr, IMDB, Photobucket, Blogger, Tumblr, eHow,TypePad, HubPages, Instagram, Pinterest, Banjo
    9. 9. Social Networks UsageAugust 2012, Adults usage:66% Facebook20% LinkedIn16% Twitter12% Pinterest12% Instagram5% Tumblr Source: Pew Internet
    10. 10. Social Media is HOT Social Networking EXPLODES: 22% of all time spent online in the USOgoing Inc. 949-288-6880 www.ogoing.com
    11. 11. Number of Minutes SpentOgoing Inc. 949-288-6880 www.ogoing.com
    12. 12. Social Networking Use: Adults Ogoing Inc. 949-288-6880 www.ogoing.com
    13. 13. Who uses Social Networking? Everyone!! (more women)Ogoing Inc. 949-288-6880 www.ogoing.com
    14. 14. Twitter is KILLING it! Number of Tweets i.e. Updates Took over 3 years to send the one billionth Tweet Takes less than one week to send over one billion TweetsOgoing Inc. 949-288-6880 www.ogoing.com
    15. 15. Following 
    16. 16. Facebook EXPLODES People on Facebook More than 1 billion users More than 50% of our active users More than 600 million mobile users Average user has 130 friends More than 2 billion posts are liked and commented on per dayOgoing Inc. 949-288-6880 www.ogoing.com
    17. 17. Facebook on FIRE 1 Billion If Facebook were a country: Third Largest in the worldOgoing Inc. 949-288-6880 www.ogoing.com
    18. 18. Promotion 
    19. 19. LinkedIn is POWERFUL 2012 - Over 170 Million Professionals and Counting…Ogoing Inc. 949-288-6880 www.ogoing.com
    20. 20. Google+ on STEROIDSOver 100 Million Active Users …
    21. 21. One Message BEFOREOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
    22. 22. Message Travels SlowlyOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
    23. 23. ONE MESSAGE AFTEROgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
    24. 24. MESSAGE FLIES !Ogoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
    25. 25. Who Goes Where?Social Media Main Producer Main ConsumerChannelFacebook Brands, Big Business IndividualsTwitter Celebrities, Brands, Individuals Politicians, FamousYouTube Brands, Marketers Individuals + BusinessLinkedIn Professionals ProfessionalsSlideshare Professionals + Biz ProfessionalsoGoing Small Business Small Business
    26. 26. oGoingWhat’s going on?
    27. 27. What is oGoingAmazing Social Networkfor Small Business
    28. 28. What is oGoingAmazing Social Network for Small BusinessBusiness Networking –Local Connections
    29. 29. What is oGoingAmazing Social Network for Small BusinessBusiness Networking – Local ConnectionsBusiness Promotion –Social Media Marketing
    30. 30. What is oGoing Amazing Social Network for Small Business Business Networking – Local Connections Business Promotion – Social Media Marketing Business Acceleration – New CustomersGrow Your Business on oGoing!
    31. 31. What is oGoing Business Networking – Local Connections Thousands of Local Owners & Service Providers Over 65 Small Business Categories Connect with Hundreds to Thousands of Local, Regional or National businesses Post Business Needs Post and Get RecommendationsQuestion: How many contacts can you makethrough local mixtures and events?
    32. 32. What is oGoing Business Promotion – Social Media Marketing Share Latest Offers, Products, Services, Events Connect oGoing with Facebook, Twitter, etc. Grow your oGoing profile with photos and links Engage with Customers and Partners SEO and Website Traffic Boost!!Question: Can oGoing generate higher SEO?
    33. 33. What is oGoing Business Acceleration – New Customers How do I generate new business? Profile -> Connections -> Updates -> Trust Convert Trust into LeadsQuestion: How much time for new leads?
    34. 34. Why Join oGoing?Business NetworkingBusiness PromotionBusiness AccelerationGrow Your Small Business
    35. 35. How to Get Started SOCIAL MEDIA STRATEGY
    36. 36. GOALS + EXECUTION NEED MORE Prospects & Customers. HOW? First Step: Follow Potential Clients, Existing Clients, Partners, Marketers & Experts DO YOU KNOW WHO THEY ARE, WHAT THEY DO?Ogoing Inc. 949-288-6880 www.ogoing.com
    37. 37. GOALS + EXECUTION MORE Prospects & Customers. HOW? First Step: Follow Second Step: Engage with them HOW TO ENGAGE? Conversations, Mentions, Feedba ck, Promotions, RewardsOgoing Inc. 949-288-6880 www.ogoing.com
    38. 38. GOALS + EXECUTION MORE Prospects & Customers. HOW? First Step: New Fans, Followers, Connections and Contacts Second Step: Engage with them Third Step: Qualified LeadsOgoing Inc. 949-288-6880 www.ogoing.com
    39. 39. GOALS + EXECUTION MORE Prospects & Customers. HOW? First Step: New Fans, Followers, Connections and Contacts Second Step: Engage with them Third Step: Qualified Leads Fourth Step: New Clients Crawl before you Walk. Walk before you Run.Ogoing Inc. 949-288-6880 www.ogoing.com
    40. 40. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to ExpressOgoing Inc. 949-288-6880 www.ogoing.com
    41. 41. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask QuestionsOgoing Inc. 949-288-6880 www.ogoing.com
    42. 42. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to EndorseOgoing Inc. 949-288-6880 www.ogoing.com
    43. 43. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to Endorse Obtain New Ideas Ask for IdeasOgoing Inc. 949-288-6880 www.ogoing.com
    44. 44. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to Endorse Obtain New Ideas Ask for Ideas Acquire Referrals Ask for New ClientsOgoing Inc. 949-288-6880 www.ogoing.com
    45. 45. GOALS + EXECUTION BEST Brand! HOW? Most Recognized, Trusted Brand When Customers Think of ______Ogoing Inc. 949-288-6880 www.ogoing.com
    46. 46. GOALS + EXECUTION BEST Brand! HOW? Do Good Business Provide Great Products and Services Deliver Excellent Customer Service Recognize and Promote Customers Give Back to Community. Good Cause Slow and Steady Wins the Race!Ogoing Inc. 949-288-6880 www.ogoing.com
    47. 47. HERE ARE SEVEN DO’S Conversational Informative Engaging Rewarding Solving Caring Promoting (Your Customer)Ogoing Inc. 949-288-6880 www.ogoing.com
    48. 48. HERE ARE FIVE DON’TS No Hard Sell No Self Promotion No Everywhere No Grandiose No FreeOgoing Inc. 949-288-6880 www.ogoing.com
    49. 49. GROW YOUR BUSINESS Set Your Goals Listen and Learn Build Your Channels Engage Your Audience Analyze, Reflect and Change Course Correct and Repeat Not A One Shot ApproachOgoing Inc. 949-288-6880 www.ogoing.com
    50. 50. GROW YOUR NET WORTH “A journey of a thousand miles begins with a single step” - Lao-tzu, Chinese PhilosopherOgoing Inc. 949-288-6880 www.ogoing.com
    51. 51. KISS: Keep It Simple Stupid!
    52. 52. Contact MeCEO@OGOING.BIZOGOING.COM/SANJAYDALALFind me on: Facebook, LinkedIn,Twitter and Google+949-288-6880 (main) (weekdays)949-910-0615 (mobile) (weekdays)
    53. 53. Starbucks Case Study
    54. 54. When You Think of Coffee Image: http://www.mikepauljr.com
    55. 55. You Think of …
    56. 56. PhaseOne Research
    57. 57. PhaseOne Research
    58. 58. PhaseOne Research
    59. 59. Image: FamilyCar.com
    60. 60. Starbucks on YouTube250+videos8.6+millionviews
    61. 61. Frequent Video Sharing
    62. 62. Starbucks on Facebook
    63. 63. Starbucks on Facebook
    64. 64. Friends !
    65. 65. Stimulating
    66. 66. Tempting
    67. 67. Starbucks on Twitter
    68. 68. PROMOTION YOUR CUSTOMERS
    69. 69. CONVERSATIONS
    70. 70. CONVERSATIONS
    71. 71. Individual
    72. 72. CUSTOMER SERVICENEGATIVE to SOLUTION
    73. 73. CUSTOMER SERVICENEGATIVE to “SORRY”
    74. 74. CUSTOMER SERVICEPOSITIVE - THANK YOU!
    75. 75. RESOLVING RUMORS
    76. 76. RESOLVING RUMORS
    77. 77. GETTING IDEAS
    78. 78. SHARE NEWS &EVENTS
    79. 79. SHARE CAUSE “MadeIn USA”
    80. 80. BUILD GOODWILL
    81. 81. Starbucks Social Media Total Reach:Anyone?
    82. 82. Starbucks Social MediaTotal Reach:30 million + Facebook2.6 million + Twitter8.5 million + views YouTube2 million + WebsiteOver 40 million!!
    83. 83. Starbucks SummaryIntegrated Social Media Strategy Facebook, Twitter, YouTube, Blogs, Pinterest, Instagram, WebsitePromotion of Customers i.e. IndividualsConversations – Not BlastingCustomer Service - InstantGetting Ideas - ProactiveNew & Events, Great Cause, Stimulating…

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