Small Business Social Media Workshop

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Small Business Social Media and Networking Workshop Presentation by Sanjay Dalal, Founder of oGoing, nation's leading social network for small business at the Orange County Asian Business Expo on November 7, 2012. Learn How to Plan, Set Goals, Create Social Media Strategy and Leverage Social Networks to Grow your Small Business.

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Small Business Social Media Workshop

  1. 1. Sanjay Dalal Founder & CEO, oGoing USA’s Leading Small Business Social Network Enjoying Beautiful Orange County
  2. 2. CustomersOwner Profits Social Media Social Media for Small Business How to Grow My Business?
  3. 3. Are you LOST in the Social Media Ocean?Are Social Networks CHANGING too fast?Do you have TIME and RESOURCES?Show me the ROI and VALUE?How do I get MORE customers?
  4. 4. SOCIAL MEDIAWHAT’S IN IT FOR ME?
  5. 5. Small Business Social Media Why GO on social networks? Would customers CONNECT with us? Would I GAIN value out of online engagement? How would this IMPACT my business?
  6. 6. Small Business Social Networks90% : Small businesses are dedicatingtime to networking online78% : Using social networks is just asimportant as networking in person42% : 25% of new customers camethrough social-media sites Source: Manta
  7. 7. Social Networks Explosion
  8. 8. Social Networks UsageAugust 2012, Adults usage:66% Facebook20% LinkedIn16% Twitter12% Pinterest12% Instagram5% Tumblr Source: Pew Internet
  9. 9. Social Media is HOT Social Networking EXPLODES: 22% of all time spent online in the USOgoing Inc. 949-288-6880 www.ogoing.com
  10. 10. Social Networks Killing ItOgoing Inc. 949-288-6880 www.ogoing.com
  11. 11. Who uses Social Networking? Everyone!! White, Black, Latino, Asians (more women)Ogoing Inc. 949-288-6880 www.ogoing.com
  12. 12. Following 
  13. 13. Facebook on FIRE 1 Billion If Facebook were a country: Third Largest in the worldOgoing Inc. 949-288-6880 www.ogoing.com
  14. 14. Promotion 
  15. 15. One Message BEFOREOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  16. 16. Message Travels SlowlyOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  17. 17. ONE MESSAGE AFTEROgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  18. 18. MESSAGE BLASTS OFF !Ogoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  19. 19. Who Goes Where?Social Media Main Producer Main ConsumerChannelFacebook Brands, Big Business IndividualsTwitter Celebrities, Brands, Individuals Politicians, FamousYouTube Brands, Marketers Individuals + BusinessLinkedIn Professionals ProfessionalsSlideshare Professionals + Biz ProfessionalsoGoing Small Business Small Business
  20. 20. What is oGoing
  21. 21. What is oGoingAmazing Social Network for Small BusinessBusiness Networking –Local Connections
  22. 22. What is oGoingAmazing Social Network for Small BusinessBusiness Networking – Local ConnectionsBusiness Promotion –Social Media Marketing
  23. 23. What is oGoingAmazing Social Network for Small BusinessBusiness Networking – Local ConnectionsBusiness Promotion – Social Media MarketingBusiness Acceleration –New Customers
  24. 24. What is oGoing Business Networking – Local Connections Thousands of Local Owners 65 Small Business Categories Post Business Needs Post and Get RecommendationsQuestion: How many contacts can you makethrough local mixtures and events?
  25. 25. What is oGoing Business Promotion – Social Media Marketing Share Latest Offers, Products, Services, Events Connect oGoing with Facebook, Twitter, etc. Grow your oGoing profile with photos and links Engage with your Customers and Partners Get SEO and Website Traffic Boost!!Question: Can oGoing generate higher visibility?
  26. 26. Share what’s going on
  27. 27. What is oGoingBusiness Acceleration – NewCustomersHow do I generate NEW SALES?1. Beautiful Profile2. Make Real Connections3. Share Informative Updates4. Engage with Customers5. Build Trust and Credibility
  28. 28. Why Join oGoing?Business NetworkingBusiness PromotionBusiness Acceleration
  29. 29. www.ogoing.com
  30. 30. Social Media Survey
  31. 31. Social Media SurveySmall Businesses InvestingMore in Social Media, ButJuggling ResourcesTime is the biggest issue! Vertical Response
  32. 32. HERE ARE SEVEN DO’S Conversational Informative Engaging Rewarding Solving Frequent Promoting (Your Customer)Ogoing Inc. 949-288-6880 www.ogoing.com
  33. 33. HERE ARE FIVE DON’TS No Hard Sell No Self Promotion No Just Profile No Arrogance No Free (Time+Resources)Ogoing Inc. 949-288-6880 www.ogoing.com
  34. 34. GROW YOUR BUSINESS Set Your Goals Listen and Learn Build Your Channels Engage Your Audience Analyze, Reflect and Change Course Correct and RepeatOgoing Inc. 949-288-6880 www.ogoing.com
  35. 35. GROW YOUR NET WORTH “A journey of a thousand miles begins with a single step” - Lao-tzu, Chinese PhilosopherOgoing Inc. 949-288-6880 www.ogoing.com
  36. 36. Contact MeCEO@OGOING.BIZOGOING.COM/SANJAYDALALFind me on: Facebook, LinkedIn,Twitter and Google+949-288-6880 (main) (weekdays)949-910-0615 (mobile) (weekdays)

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