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OGOING Business Plan - The Next Social Network for Small Business. Online Business Networking, Lead Generation, SEO Boost and Marketing
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OGOING Business Plan - The Next Social Network for Small Business. Online Business Networking, Lead Generation, SEO Boost and Marketing

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Presenting the OGOING Business Plan ...

Presenting the OGOING Business Plan

"Thank you for creating such a wonderful network. Every small business owner should be on oGoing" - Stephanie Ardrey, iVentLABS

Join oGoing.com and Get Found By Your Customers Now: http://www.oGoing.com/joinoGoing

Small businesses are vital to America’s economic future; 28 million small business owners, service providers, entrepreneurs, startups and SMB create two-thirds of all new jobs and spend over $5 trillion annually. Most small businesses have no web presence, much less social media visibility.

oGoing's mission is to help promote local businesses throughout USA. oGoing provides entrepreneurs, owners and professionals powerful social media network, platform and services that promote the business, boost online visibility, increase website traffic, improve SEO ranking, generate warm leads and attract new customers.

Why We Started This Company oGoing.com

OGOING was started to provide 28 million small businesses in U.S. the best online marketing, local SEO and lead generation network and platform to attract new customers. Our innovative networking and marketing platform promotes the business, boosts online visibility, increases website traffic, improves SEO ranking, generates warm leads and attracts new customers. OGOING is led by Sanjay Dalal, who has been involved in 7 startups; one was acquired by Cisco for $3.2 billion; another by InfoSpace.

What Sets Us Apart

OGOING is made for small business from the ground-up. We are highly passionate about promoting the local small business. We have created the most innovative and easiest-to-use social media marketing and networking platform wherein any small business can create their profile, connect and start marketing within five minutes. OGOING integrates with Facebook, LinkedIn, Twitter (and Google+), and has leading mobile apps on both the Apple App Store and Android Google Play. Over 10,000 businesses have joined oGoing.com

Our Keys To Success

OGOING is passionate about creating the easiest-to-use marketing and networking platform for small business. It is our relentless focus on our core customer and providing them the best online experience that makes us successful. OGOING is constantly innovating so that our platform becomes stickier and more engaging, and our network scalable and secured. OGOING believes there are three keys to long-term success: 1. Grow the network. 2. Engage the network. 3. Monetize the network. We do this 24/7

oGoing.com is the most innovative platform and network for local small business. oGoing.com does four things really well for the small business:

1. The Place to Promote your Business.
2. Get Found Online by your Customers. 
3. Connect and Share with 10,000+ member Businesses.
4. Network and Engage on mobile 24/7.

oGoing integrates with Facebook, LinkedIn, Twitter (and Google+). A business can multiply their exposure and get even more visibility in front of all their customers. 

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  • oGoing is the Leading Social, Local and Mobile Marketing Platform & Network for Small Business

OGOING Business Plan - The Next Social Network for Small Business. Online Business Networking, Lead Generation, SEO Boost and Marketing OGOING Business Plan - The Next Social Network for Small Business. Online Business Networking, Lead Generation, SEO Boost and Marketing Presentation Transcript

  • "Thank you for creating such a wonderful network. Every small business owner should be on oGoing" – Stephanie Ardrey, iVentLABS
  • The Problem Small Business Service Providers & Professionals Need Warm Leads Repeatedly To Grow 2
  • The Solution - OGOING  New Warm Leads generated each month  Local Focus, Regional & National Reach! 3
  • oGoing Growth in So Cal  Over 10,000 members locally in LA and OC  Market potential: 1,350,000 sole proprietors, micro-businesses and small businesses  oGoing has built strong presence in Orange County and Los Angeles through oGoing.com, Facebook, LinkedIn, Twitter, Google+, Meetup and local networking events partners  Our goal: Become The Online Business Networking and Marketing platform for over 500,000 local small businesses in LA and OC  Scale the Model to San Diego County 4
  • PromoKing Promotional Agency  Business – Promotional Products Service Provider:  Corporate Promotional Products and Executive Gifts Problem:  New Customer Acquisition was dropping  Solution:  oGoing Featured Business, SEO and Social Media Boost through oGoing.com, LinkedIn, Facebook, Twitter and Google+, Email Blast Boost Result:  Acquired 3 New Customers (within three months) 5
  • PromoKing oGoing Profile 6
  • Amazing oGoing.com iPhone App and Android App for sharing What’s going on and Generating Leads 7
  • oGoing.com Live Website 8
  • The Market Opportunity USA market 28 million small businesses  125 million small businesses worldwide  21.7 million non-employers i.e. sole proprietors with total receipts of $991 billion  5.8 million employing firms (up to 99 9 employees) with total receipts of $7.7 trillion  3.6% market penetration: 1 million small businesses, at $99 per month = $1.18 billion  source: U.S. Census Bureau http://www.census.gov/econ/smallbus.html
  • e.g. Chambers Market USA: Chambers of Commerce  3 million businesses are members of local chambers of commerce  Total market size $1.5 billion+ ($500 per member per year)  CHAMBER MODEL IS BROKEN!  source: U.S. Chamber of Commerce 10
  • Owners Dislike Chambers  Business Owners frustrated  Few opportunities to Promote  Very few new Leads  Everyone’s trying to Sell to each other  Chamber Membership renewal declining  High upfront membership cost of $500 11
  • oGoing vs Chamber oGoing Local Chamber Target Market Small Business Small Business Lead Generation Yes No SEO Ranking Yes No Website Traffic Yes No Contacts w. Emails Yes No USA MARKET 28 Million 3 Million 12
  • 13 How We Generate LEADS 1. Service Provider Profile on oGoing.com 2. Spotlight business on oGoing.com 3. Connect Profile on Google, Bing, Yahoo 4. Connect Profile on Facebook, LinkedIn, Twitter, Google+, Instagram 5. oGoing.com Blog, Social, Group posts 6. Engage with oGoing.com members 7. Highlight business on oGoing e-blasts 8. Facilitate warm introductions
  • oGoing is Growing Members  oGoing.com – 10,000+ SMB members  Linkedin – 14,000+ members  Facebook – 20,000+ connections  Twitter – 35,000+ followers  Google+ – 1,000+ contacts  Email – 10,000+ subscribers Total reach – 90,000+ SMB members 14
  • oGoing Biz Milestones  Live Social, Local & Mobile Marketing Platform  Integration with Facebook, LinkedIn, Twitter  Launched Amazing iPhone App on iOS 7  Launched new Awesome Android App  Scaled Network and Database Performance  Began Workshops, Webinars, Dinner events  Monetized oGoing Digital Marketing Services 15
  • How We Make Money?  Subscription  oGoing Membership - $99 / year  Subscription  oGoing Pro - $39 / month  Advertising  Featured Listings - $25 to $99 / month  Services  Managed Services –Max $99, Jumpstart $149, Startup $299, Expert $449, OGOING 360 $360 / month 16
  • oGoing Sales Forecast 17
  • Revenue Breakdown 2014-15 2015-16 2016-17 2017-18 2018-19 Advertising $218,658 $1,000,126 $3,328,805 $6,940,548 $11,104,877 Subscriptions $215,112 $1,829,385 $5,181,408 $9,715,140 $15,544,224 Services $180,516 $1,564,482 $3,347,883 $9,119,544 $14,591,270 TOTAL $614,286 $4,393,993 $11,858,096 $25,775,232 $41,240,371 18
  • Financials 2013-14 2014-15 2015-16 2016-17 2017-18 19 Revenue $614,286 $4,393,993 $11,858,096 $25,775,232 $41,240,371 COGS $542,988 $968,988 $1,453,482 $2,180,223 $3,488,357 Gross Profit $71,298 $3,425,004 $10,403,938 $23,449,043 $37,752,014 Margins (GP) 12% 78% 88% 91% 91% Expenses $1,805,964 $3,080,702 $6,161,404 $12,187,809 $20,195,144 Net Profit -$1,734,666 $344,303 $4,243,210 $11,407,200 $17,556,870 Net Profit Margins -219.95% 5.49% 25.05% 30.98% 29.80%
  • oGoing Management Team  CEO & founder – Sanjay Dalal  Business Dev - Trenton Samuel, Tony Walker, Ray Haukedahl  Finance and Accounting – Mamta Dalal, Hall & Company  Legal – Joe Hayashi, Fortis General oGoing Advisory Board  Arnice Lamb - Walt Disney  Mark Hartsell – CEO Advisor  Bill Waldo - TriTech SBDC  Tarang Shah – Venture Professional  Bharat Dalal – Strategic Management  Todd Herschberg – Internet, SEO Guru  Deval Shah – OC Executive 20
  • oGoing founder & CEO Sanjay Dalal, serial entrepreneur, 7th startup Both Successes and Failures – School of Hard Knocks!  Founder of WebEx Training Center & Sales Center SAAS Applications  Grew Product Line Revenue to over $20 million  Products Used by over 50 million professionals  WebEx acquired by Cisco for $3.2 billion in 2007  Founder of Visual Rendezvous, first cross-platform shared whiteboard software  eComLive acquired by Infospace for $25 million in 1999  Past President-Elect and Board Member of ABAOC - >  Connected, Helped and Worked with over 3,000 small business owners in Orange County. Founder India USA Business Network with 3,500 members  Rotary Club of Newport – Irvine Board Member – Inspiring the Youth  Married to a Financial Accountant with two growing kids 21
  • oGoing Founder and Team oGoing Founder has invested over $450K of seed money  Maxed out Credit Cards and took Loans ($100K+)  Has Taken No Salary for the past Five plus years Total Man Hours for developing oGoing.com =>  Over 60,000 hours of engineering, development, marketing and management time 22
  • The Deal for Angel Investors – Round 1  Seeking $500K  Post-money Valuation: TBD  Closing October 31, 2014  Comparable Present Social Networking valuations:  Facebook: 193 billion Twitter: 27 billion LinkedIn: 27 billion WhatsApp: 19 billion Yelp: 6 billion 23
  • The Deal for VCs – Round 2  Seeking $15 Million to $20 Million  Post-money Valuation: TBD  Closing December 31, 2014  Comparable Social Networking valuations:  Facebook: 193 billion Twitter: 27 billion LinkedIn: 27 billion WhatsApp: 19 billion Yelp: 6 billion 24
  • Use of Funds  Hire Sales executive and managers  Launch Customer Acquisition programs  Hire Marketing manager  Launch Online Marketing campaigns  Expand Product & Innovation footprint  Add Engineering & R & D managers  Hire Services manager  Launch Content & Inbound marketing services  Establish Management Team 25
  • Key Milestones Become The Networking Platform in Orange County  Customers – Acquire 100 to 200 Paying Subscribers Technology – 2014  oGoing iPad App  oGoing + LinkedIn, Google+ integration  Directory and Local City pages  Online Marketing – 2014  LinkedIn, Facebook, Twitter, Search, Content, SMB sites, Apps  Hiring Plans – 2014  CTO, Sales & Business Development Consultants, Program + Service Management, Content Writers and Designers 26
  • OGOING Collaboration Partners Apple Developer Partner  Cisco Channel Partner Facebook Developer Partner Google Engage Partner  LinkedIn Developer Partner  Microsoft BizSpark and Channel Partner  Salesforce.com Consulting Partner Twitter Developer Partner 27