Three Big Social Media Mistakes

Three Big Social Media Mistakes http://www.ogoing.com

Sanjay DalalCEO / Founder oGoingConnect: http://ogoing.com/sanjaydalalOgoing Inc. 949-288-6880 www.ogoing.com

Today’s Presentation• Understand Your Social Media Strategy & Plan• What’s Working, What’s Not and Why?• Avoid These Three Big Social Media Mistakes SOCIAL MEDIA MISTAKESOgoing Inc. 949-288-6880 www.ogoing.com

oGoing – What’s going on?• Vision: Create the Next Generation Small Business Social Network• Mission: Best Social Networking Platform for Small Business Community• Key Milestones: • Ogoing is Live! Boost Your Small Business at: http://www.ogoing.com • Fastest Growing Small Business Social Network • Over 4,000 small businesses have joined since launch • Annual Purchasing Power of Ogoing small business network: $40000000 • Connect with Ogoing on: • Twitter: http://ogoing.com/twitter • Facebook: http://ogoing.com/facebook • LinkedIn: http://www.linkedin.com/company/ogoing • Google+: https://plus.google.com/u/0/110138031879001933388/Ogoing Inc. 949-288-6880 www.ogoing.com

Five Point Social Media StrategyFive Point Strategy1. Create a Strategic Social Media Marketing Plan! Focus2. Define S.M.A.R.T. Goals! Specific, Measurable, Achievable, Relevant, Timely3. Learn and Listen to What Your Customers Are Saying / Doing4. Engage With Your Customers with Participative Social Media5. Evaluate and Analyze the Results versus Goals. Course correct Don’t Wander Around Like A Chicken With It’s Head Cut Off!Ogoing Inc. 949-288-6880 www.ogoing.com

What’s Working, What’s Not and Why?What’s Working?• Great! Do More of What’s Working… Sweet SpotWhat’s Not Working?• Stop! Don’t Continue Doing. Determine the ReasonsWhy?• Analyze Why Something Worked and Something Did NotCourse Correct• Change the course often during the early going Be Nimble and Open to Change!Ogoing Inc. 949-288-6880 www.ogoing.com

Three Big Social Media Mistakes1. Where’s the Focus? No Focus• Did you Create A Real Plan?• Time, Passion, Resources, Money• Doing Too Much? (Many Channels)• Doing Too Little? (Just A Profile!)Ogoing Inc. 949-288-6880 www.ogoing.com

Three Big Social Media Mistakes2. Self Promotion 24 / 7• Do Not promote yourself 24 / 7• Promote your customers• Promote relevant information• Promote community causesOgoing Inc. 949-288-6880 www.ogoing.com

Three Big Social Media Mistakes3. Lack of Engagement! One way• Social Media is a Two Way Street• Are You Asking Questions?• Are Customers Providing Feedback?• Are You Having Real Conversations?Ogoing Inc. 949-288-6880 www.ogoing.com

Three Big Social Media Mistakes4. One More! Being Unrealistic• Social Media is NOT an End All• Be Real With Your Expectations• There are other Marketing Channels• Integrated Marketing ApproachOgoing Inc. 949-288-6880 www.ogoing.com

Three Big Social Media Mistakes http://www.ogoing.com

Three Big Social Media Mistakes

by Ogoing on Jul 15, 2012

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