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What Makes a Social Content Marketer

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by John Bell, Global Managing Director, Social@Ogilvy …

by John Bell, Global Managing Director, Social@Ogilvy

Click here to read more on Fast Company - http://bit.ly/SocialContentMarketer

Published in: Business, Technology

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  • 1. whatmakes aBY john bell
  • 2. whatmakes aMining social andcustomer data forcontent insightsand ideas—after all, people are telling us whatcontent they want in social media andGoogle
  • 3. whatmakes aDesigning contentfor many screensand contexts—for when mom’s standing in the aisleat Target as opposed to on her tablet infront of the TV
  • 4. whatmakes aDelivering contentacross a wide network—not just posting on owned and social sitesbut delivering content through partners andeven ad channels
  • 5. Getting facile withall sorts of multimedia—from low-fi videos to the ubiquitousinfographic, you need a virtual contentfactory todaywhatmakes a
  • 6. whatmakes aEvaluatingand optimizingall of the time—real-time adjustments to content deliveryare the name of the game today
  • 7. whatmakes aAbove all, always ask yourself this question:Why would my customersand their influencers careabout this content enough tospend some time with it andpass it along to a friend orsocial connection?
  • 8. whatmakes aClick here to read the fullarticle on Fast Company