Transcript of "What Makes a Social Content Marketer"
whatmakes aBY john bell
whatmakes aMining social andcustomer data forcontent insightsand ideas—after all, people are telling us whatcontent they want in social media andGoogle
whatmakes aDesigning contentfor many screensand contexts—for when mom’s standing in the aisleat Target as opposed to on her tablet infront of the TV
whatmakes aDelivering contentacross a wide network—not just posting on owned and social sitesbut delivering content through partners andeven ad channels
Getting facile withall sorts of multimedia—from low-fi videos to the ubiquitousinfographic, you need a virtual contentfactory todaywhatmakes a
whatmakes aEvaluatingand optimizingall of the time—real-time adjustments to content deliveryare the name of the game today
whatmakes aAbove all, always ask yourself this question:Why would my customersand their influencers careabout this content enough tospend some time with it andpass it along to a friend orsocial connection?
whatmakes aClick here to read the fullarticle on Fast Company