Your SlideShare is downloading. ×
whatmakes aBY john bell
whatmakes aMining social andcustomer data forcontent insightsand ideas—after all, people are telling us whatcontent they w...
whatmakes aDesigning contentfor many screensand contexts—for when mom’s standing in the aisleat Target as opposed to on he...
whatmakes aDelivering contentacross a wide network—not just posting on owned and social sitesbut delivering content throug...
Getting facile withall sorts of multimedia—from low-fi videos to the ubiquitousinfographic, you need a virtual contentfact...
whatmakes aEvaluatingand optimizingall of the time—real-time adjustments to content deliveryare the name of the game today
whatmakes aAbove all, always ask yourself this question:Why would my customersand their influencers careabout this content...
whatmakes aClick here to read the fullarticle on Fast Company
Upcoming SlideShare
Loading in...5
×

What Makes a Social Content Marketer

3,810

Published on

by John Bell, Global Managing Director, Social@Ogilvy

Click here to read more on Fast Company - http://bit.ly/SocialContentMarketer

Published in: Business, Technology
0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,810
On Slideshare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
0
Comments
0
Likes
13
Embeds 0
No embeds

No notes for slide

Transcript of "What Makes a Social Content Marketer"

  1. 1. whatmakes aBY john bell
  2. 2. whatmakes aMining social andcustomer data forcontent insightsand ideas—after all, people are telling us whatcontent they want in social media andGoogle
  3. 3. whatmakes aDesigning contentfor many screensand contexts—for when mom’s standing in the aisleat Target as opposed to on her tablet infront of the TV
  4. 4. whatmakes aDelivering contentacross a wide network—not just posting on owned and social sitesbut delivering content through partners andeven ad channels
  5. 5. Getting facile withall sorts of multimedia—from low-fi videos to the ubiquitousinfographic, you need a virtual contentfactory todaywhatmakes a
  6. 6. whatmakes aEvaluatingand optimizingall of the time—real-time adjustments to content deliveryare the name of the game today
  7. 7. whatmakes aAbove all, always ask yourself this question:Why would my customersand their influencers careabout this content enough tospend some time with it andpass it along to a friend orsocial connection?
  8. 8. whatmakes aClick here to read the fullarticle on Fast Company

×