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What it Takes to Make a Moonshot—via Google[X] / #CannesLions #OgilvyCannes

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Insights from #CannesLions' panel by Astro Teller, Captain of Moonshots, Google[X].

Insights from #CannesLions' panel by Astro Teller, Captain of Moonshots, Google[X].

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  • 1. Whatittakesto makeaMoonshot—viaGoogle[x]AstroTellerCaptain ofMoonshotsGoogle[x]
  • 2. What it Takesto Makes aMoonshot—viagoogle[x]You needtosolveahugeproblem.1
  • 3. What it Takesto Makes aMoonshot—viagoogle[x]You better havethescienceandtechnologicalmeans to solve it.2
  • 4. What it Takesto Makes aMoonshot—viagoogle[x]BeaMoonshotCoachandbeabletoinspirethebeliefthat the problem you identified is possible to solve.3
  • 5. Don’ttune outorshyawayfrom science and technology. Find the story in it.4What it Takesto Makes aMoonshot—viagoogle[x]
  • 6. Usethe power ofStorytellingto inspire your clients to take a moonshot and believe that making the world 10times better is possible.5What it Takesto Makes aMoonshot—viagoogle[x]
  • 7. Invite peopleto comeAlongfortheride.Get comfortable with telling stories as they unfold, not after they’ve played out.6What it Takesto Makes aMoonshot—viagoogle[x]

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