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Tribal #Analytics - The 7 Neo-Tribes

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Tribal Analytics reflects the complexity and multidimensionality of human nature. Allowing people to describe how they organize themselves and who they see as their peers, opens the doors to new …

Tribal Analytics reflects the complexity and multidimensionality of human nature. Allowing people to describe how they organize themselves and who they see as their peers, opens the doors to new levels of segmentation and empowers marketers to find language and symbols that speak to people as members of tribes that reflect our natural social order not just consumers of products part of a marketplace order.

Click here to read Ogilvy's post on Fast Company: http://bit.ly/TribalAnalytics

Published in News & Politics , Spiritual
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