OL D R U L E S FOR
NEW MEDIA
STORYTELLING
HUMANSHAVEBEENTRAINED,FORTHOUSANDSOFYEARS,TO FOLLOW ALINEAR
STORYLINE,SO HELPTHEM TO UNDERSTANDYOURSBYSTICKING(LARGELY)TOT...
HUMANSARECOMPLEXAND,WHENTHEYLIKEYOU(ORYOURSTORY),THEYWILL
WANTTO GETINVOLVED,TO SPENDSOMETIME.THISISWHEREDIGITALREALLY
WOR...
THEGOGGLESBELIEVEANOTHERPROBLEM WITHDIGITALISTHATITENCOURAGES
USTO MAKETHINGSTHATARETOO PERFECT–PERFECTLYFLAT,STRAIGHT,ROU...
Three Old Rules for New Media Storytelling #SXSW #OgilvySXSW
Upcoming SlideShare
Loading in...5
×

Three Old Rules for New Media Storytelling #SXSW #OgilvySXSW

7,045

Published on

If you want to be as successful at telling great stories, follow these three rules from The Goggles, self-described old media guys and interactive directors of multi-award winning interactive documentary “Welcome to Pine Point".

Published in: Technology

Three Old Rules for New Media Storytelling #SXSW #OgilvySXSW

  1. 1. OL D R U L E S FOR NEW MEDIA STORYTELLING
  2. 2. HUMANSHAVEBEENTRAINED,FORTHOUSANDSOFYEARS,TO FOLLOW ALINEAR STORYLINE,SO HELPTHEM TO UNDERSTANDYOURSBYSTICKING(LARGELY)TOTHE FORMULA.WHILEDIGITALDOESALLOW FORACOMPLETELYUNSTRUCTUREDAND NON-LINEARFORMAT(ANDIT’SGOODFORTHINGSLIKEGAMES),YOURAUDIENCE MIGHTFINDITOVERWHELMING.TAKETHEIRHAND,GUIDETHEM.PINEPOINTREALLY ONLYALLOWEDUSERSTO GO FORWARD,ORBACK. L IN E A R
  3. 3. HUMANSARECOMPLEXAND,WHENTHEYLIKEYOU(ORYOURSTORY),THEYWILL WANTTO GETINVOLVED,TO SPENDSOMETIME.THISISWHEREDIGITALREALLY WORKS,ALLOWINGYOUTO CREATELITTLEPILESOFDETAILANDTEXTURE,WITHIN A‘CHAPTER’ORSEGMENTOFYOURLARGELYLINEARSTORY.PINEPOINTLETS USERSSHUFFLETHROUGHAPILEOFPHOTOGRAPHSOFCHARACTERSFEATURED INACHAPTER. L A Y E R E D
  4. 4. THEGOGGLESBELIEVEANOTHERPROBLEM WITHDIGITALISTHATITENCOURAGES USTO MAKETHINGSTHATARETOO PERFECT–PERFECTLYFLAT,STRAIGHT,ROUND, PHOTOSHOPPED,ALIGNEDANDCROPPED.LIFE,ANDTHEPEOPLEWHO LIVEIT, ARENOTPERFECTSO LEAVEROOM FORIMPERFECTIONS,FORRAGGEDEDGES, INADIGITALSTORYTELLINGEXPERIENCE.THEAESTHETICSOFPINEPOINTARE VERYHANDMADE. H U M A N
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×