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Three Old Rules for New Media Storytelling #SXSW #OgilvySXSW

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If you want to be as successful at telling great stories, follow these three rules from The Goggles, self-described old media guys and interactive directors of multi-award winning interactive …

If you want to be as successful at telling great stories, follow these three rules from The Goggles, self-described old media guys and interactive directors of multi-award winning interactive documentary “Welcome to Pine Point".

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  • 1. OL D R U L E S FOR NEW MEDIA STORYTELLING
  • 2. HUMANSHAVEBEENTRAINED,FORTHOUSANDSOFYEARS,TO FOLLOW ALINEAR STORYLINE,SO HELPTHEM TO UNDERSTANDYOURSBYSTICKING(LARGELY)TOTHE FORMULA.WHILEDIGITALDOESALLOW FORACOMPLETELYUNSTRUCTUREDAND NON-LINEARFORMAT(ANDIT’SGOODFORTHINGSLIKEGAMES),YOURAUDIENCE MIGHTFINDITOVERWHELMING.TAKETHEIRHAND,GUIDETHEM.PINEPOINTREALLY ONLYALLOWEDUSERSTO GO FORWARD,ORBACK. L IN E A R
  • 3. HUMANSARECOMPLEXAND,WHENTHEYLIKEYOU(ORYOURSTORY),THEYWILL WANTTO GETINVOLVED,TO SPENDSOMETIME.THISISWHEREDIGITALREALLY WORKS,ALLOWINGYOUTO CREATELITTLEPILESOFDETAILANDTEXTURE,WITHIN A‘CHAPTER’ORSEGMENTOFYOURLARGELYLINEARSTORY.PINEPOINTLETS USERSSHUFFLETHROUGHAPILEOFPHOTOGRAPHSOFCHARACTERSFEATURED INACHAPTER. L A Y E R E D
  • 4. THEGOGGLESBELIEVEANOTHERPROBLEM WITHDIGITALISTHATITENCOURAGES USTO MAKETHINGSTHATARETOO PERFECT–PERFECTLYFLAT,STRAIGHT,ROUND, PHOTOSHOPPED,ALIGNEDANDCROPPED.LIFE,ANDTHEPEOPLEWHO LIVEIT, ARENOTPERFECTSO LEAVEROOM FORIMPERFECTIONS,FORRAGGEDEDGES, INADIGITALSTORYTELLINGEXPERIENCE.THEAESTHETICSOFPINEPOINTARE VERYHANDMADE. H U M A N

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