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The OgilvyOne Connected Report (Chinese)

by Ogilvy & Mather

3,945 views

The research set out to unravel and reveal the fundamental changes that social media has had on how Chinese consumers connect with each other, how trust is built and how influence and word of mouth ...

The research set out to unravel and reveal the fundamental changes that social media has had on how Chinese consumers connect with each other, how trust is built and how influence and word of mouth really travels.