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The OgilvyOne Connected Report (Chinese)

by Ogilvy & Mather on Jul 26, 2010

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The research set out to unravel and reveal the fundamental changes that social media has had on how Chinese consumers connect with each other, how trust is built and how influence and word of mouth rea...

The research set out to unravel and reveal the fundamental changes that social media has had on how Chinese consumers connect with each other, how trust is built and how influence and word of mouth really travels.

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influence social media wom china word of mouth chinese consumers

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The OgilvyOne Connected Report (Chinese) — Presentation Transcript