Brandon Berger, Chief Digital Officer Worldwide, from Ogilvy & Mather discusses how to engage digital consumers today and moving forward. Let’s face it, what we think we know about digital consumer ...
Brandon Berger, Chief Digital Officer Worldwide, from Ogilvy & Mather discusses how to engage digital consumers today and moving forward. Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today’s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue.
Bryce Christiansen, Marketing at Balanced WorkLife CompanyVery cool presentation. I loved the ideas about behavior tracking and gaming as engagement pieces. That's something I'm trying to incorporate into our services as well.1 year ago
Nigel Hammersley
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