Tablets & Environments

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The way we use tablets quickly changes from environment to environment we inhabit. In one instance we might be lounging on the sofa after work making a purchase with our tablet and a just a few hours later propping it along side a cookbook to instruct us how to finish making dinner. Brandon Berger takes a look at these environments and analyzes the types of consumer behaviors and patterns marketers can use to evolve their digital marketing approach when implementing tablet devices into the mix.

Published in: Technology, Business

Tablets & Environments

  1. 1. TABLETS + ENVIRONMENTSNOVEMBER 10, 2011
  2. 2. WHAT’S GOING ON WITH TABLETS?
  3. 3. HUGE GLOBAL DEMAND FOR TABLETS42% OF CHINA WILL PURCHASE A TABLET IN 12 MONTHS 21% ACROSS THE WORLD
  4. 4. 2/3 OF U.S. TABLET OWNERS ARE GAMINGTABLET USERS CHARACTERISTICS ARE SIMILAR TO EARLY TECH ADOPTERS (YOUNG MALES, UPPER INCOME)
  5. 5. 60% OF TABLET USERSCONSUME NEWS ON TABLETS 1 IN 4 CONSUME CONTENT ON A DAILY BASIS
  6. 6. 1/2 OF TABLET OWNERSCOMPLETED A PURCHASE ON THEIR DEVICE
  7. 7. THE REACH OF MOBILE AND CONNECTED DEVICES SHOULD NOT BE UNDERESTIMATED
  8. 8. WHY ARE TABLETS SOOO SPECIAL?
  9. 9. LET’S TAKE A STEP BACK FOR A SECONDDESKTOP DEVICES MOBILE PHONESHARDWARE DRIVEN CONNECTION DRIVEN SINGLE-USE MULTI-USEAPPOINTMENT BASED PICK-UP AND GO LIMITED DATA CONTEXTUAL DATA INSTRUCTIONAL QUICK-WITTED HOME BASE TRAVEL ACCOMMODATIONS
  10. 10. TABLETS HAVE EVOLVED OUR DIGITAL BEHAVIORSDESKTOP DEVICES TABLETS MOBILE PHONESHARDWARE DRIVEN DUAL-DRIVEN CONNECTION DRIVEN SINGLE-USE MULTI-PURPOSE MULTI-USEAPPOINTMENT BASED ON-DEMAND PICK-UP AND GO LIMITED DATA ENVIRONMENTAL DATA CONTEXTUAL DATA INSTRUCTIONAL INTUITIVE QUICK-WITTED HOME BASE TECH EMBASSY TRAVEL ACCOMMODATIONS
  11. 11. 2 TYPES OF ENVIRONMENTS CONSUMER BUSINESS110011001110000011001001111001111001101011001110101010111001011110011010101000 DATA RETAIL10011110011011100110011100 CONVENIENCE B2B SHOPPER
  12. 12. THE CONSUMER ENVIRONMENTS
  13. 13. 0001100100111 1001111001101 0110011101010 1011100101111 0011010101000 1001111001101 1100110011100 0001100100111 1001111001101 0110011101010 1100110011100 0001100100111 1001111001101THE 0110011101010 ENVIRONMENT 1011100101111 0011010101000 1001111001101 1100110011100 0001100100111 1001111001101 1100110011100 0001100100111 1001111001101 0110011101010 1011100101111
  14. 14. PEAKING AT THE DATAWEEKDAYS: 9:00PM - 12:00AM WEEKENDS: 7:00AM - 11:00AM
  15. 15. THE ENVIRONMENT
  16. 16. CONVENIENCE WHENEVER, WHEREVER BRANDED CONTENT EXISTINGDISTRIBUTION CHANNELS
  17. 17. THE ENVIRONMENT
  18. 18. THE NEW DIGITAL SHELF SPACE
  19. 19. THE BUSINESS ENVIRONMENTS
  20. 20. THE ENVIRONMENT
  21. 21. OUTFITTING RETAIL STAFF WITH TABLETS
  22. 22. THE ENVIRONMENT
  23. 23. THE NEW SALES ENABLEMENT TOOL CONVENIENCE CONSISTENT REAL-TIME TAILORED PRODUCTIVITY
  24. 24. THANK YOU @BrandonBerger

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