Smoking Kid - #BestOfOgilvy

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Best of Ogilvy

Title: Smoking Kid
Client: Thai Health Promotion Foundation
Office: Ogilvy & Mather Bangkok
Category: Promo & Activation

Called by many “the best anti-smoking ad ever,” this campaign filmed children walking up to adult smokers, asking them for a light.

Every adult took the opportunity to remind the children that smoking was bad and rattled off the health consequences. The children replied, “If it’s so bad, why are you smoking?” before handing them an anti-smoking leaflet.

Click here to view more Best of Ogilvy work: http://bit.ly/BestOfOgilvy14

Published in: Business
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