Best of Ogilvy
Title: Ice Cream
Client: Cathay Life Insurance
Office: O&M Taipei
Category: Promo & Activation
In hope of finding the right person for the job, Cathay Life Insurance conducted an experiment.
They rigged a little girl’s ice cream cone to drop the ice cream as pedestrians passed. To no surprise, most people kept on walking.
But when a man finally stopped and bought the girl a new cone, the stand transformed into a recruiting booth as they sat him down for an unexpected interview.
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