Ice Cream - #BestOfOgilvy

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Best of Ogilvy

Title: Ice Cream
Client: Cathay Life Insurance
Office: O&M Taipei
Category: Promo & Activation

In hope of finding the right person for the job, Cathay Life Insurance conducted an experiment.

They rigged a little girl’s ice cream cone to drop the ice cream as pedestrians passed. To no surprise, most people kept on walking.

But when a man finally stopped and bought the girl a new cone, the stand transformed into a recruiting booth as they sat him down for an unexpected interview.

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(client)

Published in: Business
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