Ice Cream - #BestOfOgilvy

2,003

Published on

Best of Ogilvy

Title: Ice Cream
Client: Cathay Life Insurance
Office: O&M Taipei
Category: Promo & Activation

In hope of finding the right person for the job, Cathay Life Insurance conducted an experiment.

They rigged a little girl’s ice cream cone to drop the ice cream as pedestrians passed. To no surprise, most people kept on walking.

But when a man finally stopped and bought the girl a new cone, the stand transformed into a recruiting booth as they sat him down for an unexpected interview.

Click here to view more Best of Ogilvy work: http://bit.ly/BestOfOgilvy

#BestOfOgilvy

(client)

Published in: Business
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,003
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

×