IBM CEO Ginni Rometty's Keynote at Mobile World Congress 2014 #MWC14 #OgilvyMWC
 

IBM CEO Ginni Rometty's Keynote at Mobile World Congress 2014 #MWC14 #OgilvyMWC

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As leader of one of the world’s largest and most innovative companies, Ginni Rometty is one of the most influential voices in the world. And in her keynote at the Mobile World Congress in Barcelona, ...

As leader of one of the world’s largest and most innovative companies, Ginni Rometty is one of the most influential voices in the world. And in her keynote at the Mobile World Congress in Barcelona, the IBM CEO spoke about key shifts in the ever-changing mobile technology industry. And what she left her audience with was the captivating thought that these are not changes that will just affect the industry or even business altogether, but how the entire world gets things done. This exciting and disruptive time has been spurred on, Rometty believes, by three distinct trends – Data, Cloud, and Engagement.

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    IBM CEO Ginni Rometty's Keynote at Mobile World Congress 2014 #MWC14 #OgilvyMWC IBM CEO Ginni Rometty's Keynote at Mobile World Congress 2014 #MWC14 #OgilvyMWC Presentation Transcript

    • K eynote address Ginni Rometty Chairman, President & CEO, IBM 2014 Mobile #OgilvyMWC world Congress
    • 1 3 Trends that will shape our world As leader of one of the world’s largest and most innovative companies, Ginni Rometty is one of the most influential voices in the world. And in her keynote at the Mobile World Congress in Barcelona, the IBM CEO three key shifts that will change the way we all live. Data is the natural resource of the 21st Century. The cloud has grown to include any IT or business process delivered as a service. The engagement of people empowered by knowledge and enriched by a network. 2014 Mobile #OgilvyMWC world Congress
    • 2 Data—The next natural resource Throughout history, humanity has only been as progressive as how it’s utilized its resources. And according to Rometty, the world’s next natural resource is none other than data. We already use 2.5 million GBs a day, but that’s just the tip of the iceberg. About 80 percent of the world’s data has been created in just the past two years. And businesses are taking note: three-quarters of IBM’s clients are piloting big data projects for the future and a third are looking at how to monetize data to create a new business. Data will be the basis of competitive advantage, and the strongest competitors will be those who push their analytics beyond descriptive and predictive. Those who use data to be prescriptive and exploit its time value will win. 2014 Mobile #OgilvyMWC world Congress
    • 3 The growing hybrid cloud By 2016, a quarter of mobile apps will be in the cloud. Already, 80% of today’s software is built for the cloud. The cloud may appear to be a technology choice, but it is, in fact, a business model decision. By 2017, half of all businesses will deploy hybrid clouds that integrate public and private clouds. That data will be managed as if it were on-site, allowing businesses to use it to reinvent themselves and drive innovation. As a result, we’ll move toward an API economy, with much of the enterprise exposed as a service. 2014 Mobile #OgilvyMWC world Congress
    • 4 Empowered and enriched Engagement We are becoming a society comfortable giving out personal information. The number of people willing to share their GPS location has doubled in just the past year. But while data is freely given, folks expect value in return. Your success in the emerging engagement culture will be measured three ways: Speed—people expect a quick response time when they engage in social channels Personalization—80% of people will trade personal data for something they value Security and trust—Trillions of dollars in online retail depends on enterprises ensuring security of consumers’ personal information. 2014 Mobile #OgilvyMWC world Congress
    • 5 Mobile—3 predictions Rometty offered three predictions for how a mobile-first, cloud-first world will work. 1. Mobile success will depend on security. Secure transactions are critical. Only when security can be guaranteed will people experience the crucial feeling of trust. 2. Mobile plus cloud will redefine software development as we know it. 3. For enterprises, mobile will put a premium on authentic and transparent culture as well as speedy, prescriptive analytics. 2014 Mobile #OgilvyMWC world Congress
    • 6 The third age of computing The third age of computing is cognitive—an era of machines that learn when they are taught. So what does this future hold? Watson, IBM’s star cognitive computer can process natural language and correctly answer a game show clue. As impressive as Watson’s Jeopardy win was, the real promise is the coming benefit to society from cognitive computing. IBM is training Watson for use in the health care industry, where it’s aiding doctors in determining ideal treatment options for individual patients. Eventually, Watson will become a platform for many to use. The impact of cognitive computing on retail, education, travel and other industries will be worldchanging. 2014 Mobile #OgilvyMWC world Congress