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Forces of Change & The Importance of Narrative

by on Oct 02, 2013

  • 36,259 views

OgilvyEntertainment creates compelling narratives that fuel deeper connections between brands and consumers. ...

OgilvyEntertainment creates compelling narratives that fuel deeper connections between brands and consumers.

In Forces of Change & The Importance of Narrative, President Doug Scott explores how disruptive innovation is driving new forms of content, creativity and engagement. While "storytelling" may be the latest trend, narratives have no limits in today's transmedia world. The state of play has shifted and the key is to activate deep content experiences driven by the power of NARRATIVE.

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