Title: Dove Real Beauty Sketches
Agency: Ogilvy & Mather Brazil
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
Watch the whole experience at: http://bit.ly/YvngD9
Join the conversation at: #wearebeautiful
Featured as Ad of the Day in Adweek, on Mashable, Creativity-Online, and many others.