Chat of the Titans at #CannesLions #OgilvyCannes
 

Chat of the Titans at #CannesLions #OgilvyCannes

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The leaders of WPP, Viacom and Twitter have each re-configured the media landscape more than once - and it appears from their discussion at the Cannes Debate that they're not done yet.

The leaders of WPP, Viacom and Twitter have each re-configured the media landscape more than once - and it appears from their discussion at the Cannes Debate that they're not done yet.

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Chat of the Titans at #CannesLions #OgilvyCannes Chat of the Titans at #CannesLions #OgilvyCannes Presentation Transcript

  • TWITTER viacom Wpp of the Chat t i ta n s Martin Sorrell of WPP, Phillipe Dauman of Viacom and Dick Costolo of Twitter have each re- configured the media landscape more than once - and it appears from their discussion at the Cannes Debate that they’re not done yet.
  • Chat of the titans The leaders of WPP, Viacom and Twitter have each re-configured the media landscape more than once - and it appears from their discussion at the Cannes Debate that they’re not done yet. TWITTER viacom Wpp
  • The HostSir Martin Sorrell ever tires of running WPP, a stellar career awaits him as a television host, he’s that good. Witty intros, insightful questions, thorough research and a willingness to keep stirring the pot were on display as he led Dick Costolo of Twitter and Phillipe Dauman of Viacom on a fast-paced, hard-nosed, numbers-laden dance through the business side of the media business. He even brought his blackberry on stage, casually announced his personal email, solicited questions from the audience (against express instructions from the organizers) and wove them expertly into the discussion. 1 Chat of the titans TWITTER viacom Wpp
  • The PitchViacom is selling itself on reach, pure and simple. If you want to get to someone, you’ll probably have to go through them. Twitter, on the other hand, is all about the now (quite literally). They’re putting psychological distance between themselves and other social platforms by owning real-time like no one else. Even their nascent e-commerce offering is called in-the-moment-commerce. Catchy, yeah? 2 Chat of the titans TWITTER viacom Wpp
  • The evolutionDauman described an evolving Viacom that is rapidly building production capabilities to match its formidable distribution infrastructure. Costolo is hitching Twitter, ironically, to television, establishing itself as the ultimate second-screen companion to life’s live broadcast moments (think: Oscars, Olympics or whenever Kanye West says something ridiculous in public). 3 Chat of the titans TWITTER viacom Wpp
  • The Mary Meeker SlideY’know, the one that points to mobile as a $30 billion+ opportunity? Sir Martin asked each for an explanation and got “lack of measurability and accountability” from Dauman, and “no-one truly anticipated the rate of mobile take up would be quite as fast as it is” from Costolo, who should know something about hockey-stick growth charts. 4 Chat of the titans TWITTER viacom Wpp
  • The planetThese are both global companies, but in very different ways. Viacom makes 75% of revenue in the US, while Twitter’s ratio is almost exactly opposite. Both, however, believe future growth will largely be from countries like India and Brazil, with maybe Africa somewhere down the track. Costolo says China is “not something we would compromise for” while Viacom is placing very strategic blockbuster movie bets in the Middle Kingdom. “We expect our mainland China box office to be almost as big as our US box for Transformers 2, starring Mark Whalberg, opens next week, you should go and see it,” Dauman advertised. 5 Chat of the titans TWITTER viacom Wpp