#BestOfOgilvy: Pin Ball Park, Ford

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Client: Ford
Title: Pin Ball Park
Office: Ogilvy & Mather Paris
Category: Promo & Activation

Parking in Paris is a contact sport. So, to raise awareness of Ford’s new Park Assist feature, it was a simple matter of making Parisians vividly aware of how they park. Over a tight parking spot, Ford installed a giant pinball machine that reacted every time a car got hit.

After a few days, the driver with the highest score, and worst parking skills, got a brand new Ford with Park Assist as their prize.

More Best of Ogilvy here:

http://bit.ly/BestOfOgilvy5

#BestOfOgilvy

Published in: Automotive
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