Marissa Mayer, President & CEO of Yahoo!, speaks at #CannesLions

1. 4 things Marissa Mayer
4
Marissa Mayer | President & CEO, Yahoo!
wantsyoutobuyfrom
Yahoo!–rightnow

2. 4 things Marissa Mayer wants you to buy from Yahoo! – right now.
“Ialwaysdid
somethingIwasa
littlenotreadyto
do.Ithinkthat’s
howyougrow..”Marissa Mayer, President & CEO, YAHOO!
#Inspire

3. intro
We shouldn’t really be surprised when the keynotes atan advertising festival use their speaking slots to plugtheir own brands. Yahoo’s CEO Marissa Meyer, however,delivered a buzzword-laden, teleprompter-dependentsales pitch that verged on the infomercial. She did tryand include a few art metaphors to soften the blow,but we couldn’t help but feel like we were gettingpumped the entire time. Here’s what she’s selling:
4 things Marissa Mayer wants you to buy from Yahoo! – right now.

4. 4 things Marissa Mayer wants you to buy from Yahoo! – right now.
searchYahoo! claims this is their heritage (which maybe true) and they seem prepared to battle it outwith Bing for the several hundred search querieseach year that are not performed on Google.
1

5. 4 things Marissa Mayer wants you to buy from Yahoo! – right now.
Original
contentThey’ve hired some big-name editors and built somelarge teams to populate their ‘Digital magazines’ inSports, Food, Travel, Business and fashion. It’s notentirely clear if anyone has told them about Flipboard.
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6. 4 things Marissa Mayer wants you to buy from Yahoo! – right now.
mobileWe’re talking mainly Flickr and Tumblr here, two acquisitionsthat are getting leveraged into other Yahoo titles (thinkFlickr photos to illustrate weather apps on mobile) andthere was a lot of talk about artists and curation. It remainsto be seen if there will be equal talk around revenue.
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7. 4 things Marissa Mayer wants you to buy from Yahoo! – right now.
videoMayer was a little more circumspect about Yahoo’splans in this field, but hinted that they’ll be working onpersonalization to deliver video content that’s bothrelevant and surprising. They’ve also commissionedtwo original series, venturing into Netflix territory.
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8. 4 things Marissa Mayer wants you to buy from Yahoo! – right now.
“Youcan’thave
everythingyouwant,butyoucanhavethe
thingsthatreally
mattertoyou.”Marissa Mayer, President & CEO, YAHOO!
#Inspire