The Seven Habits of Highly Effective Clients
Upcoming SlideShare
Loading in...5
×
 

The Seven Habits of Highly Effective Clients

on

  • 13,158 views

Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses his views on the wide range of client structures, agency models, processes and individual client leadership styles. ...

Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses his views on the wide range of client structures, agency models, processes and individual client leadership styles.
Not all clients are created equal. No one client organization has it all figured out. They vary widely in how they engage with agencies, and in what they get from them. But for some reason, certain clients get better work. Better people. Better results. Better ROI.
The agency has many responsibilities to uphold on its side of the bargain – including fielding top talent, listening well, working responsively, and acting with accountability. But, somehow, some clients always seem to consistently get the best from their agency partners. It is not just about the structure or the process or even their pronouncements of partnership. It is about their actual behaviors.

Here is Brian's list of those critical behaviors – the Seven Habits of Highly Effective Clients – that separate the best from the rest.

Statistics

Views

Total Views
13,158
Views on SlideShare
8,569
Embed Views
4,589

Actions

Likes
258
Downloads
415
Comments
3

20 Embeds 4,589

https://www.linkedin.com 3833
http://www.linkedin.com 627
http://161.246.14.34 48
http://www.google.com 46
http://www.pulse.me 9
http://webmediauniversity.wordpress.com 7
https://twitter.com 4
http://www.entrepreneur.com 3
https://home.jolicloud.com 1
http://www.slideee.com 1
https://translate.googleusercontent.com 1
http://lnkd.in&_=1410337992780 HTTP 1
http://pulse.me&_=1407530688290 HTTP 1
http://pulse.me&_=1407530688008 HTTP 1
https://webmediauniversity.wordpress.com 1
http://news.google.com 1
http://wave.webaim.org 1
https://moodle.ufrgs.br 1
https://dub110.mail.live.com 1
http://lnkd.in&_=1410461069292 HTTP 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • If you liked this, you'll love BillionairesBrain.com ..
    Are you sure you want to
    Your message goes here
    Processing…
  • Indians in Pakistan is a breath-taking novel that takes literature to the next level. The rich blend of history, humour, current affairs and international politics makes this masterpiece a must buy – and at just US$ 5, it’s worth every cent or paise. Do get a copy of this novel from online sites like Flipkart, Amazon.in, Pothi.com and infibeam.
    Are you sure you want to
    Your message goes here
    Processing…
  • Hello Sir / Madam, You needed money loans between
    individuals to cope with financial difficulties to finally break
    the deadlock that cause banks, by the rejection of your files
    demand for loans? I am a particular financial experts
    able to make a loan to the amount you need and with
    conditions that make life easier. These are areas where
    I can help you: * Financial * Home Loan * Investment Loan
    * Debt Consolidation * Line of Credit * Second Mortgage * Acquisition
    * Credit Personal Loan You are stuck, and you banned banking
    do not have the benefit of banks or you better have a project and need
    financing, bad credit or need money to pay
    bills, money to invest on business. So if you need
    lending money do not hesitate to contact me to learn more about my
    very favorable conditions. then I'm the solution of your problems
    Financial I offer € 5000 to € 2.5 million with a guaranteed study well.
    here is my email address: financecreditinvestissement@gmail.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Seven Habits of Highly Effective Clients The Seven Habits of Highly Effective Clients Presentation Transcript

  • Brian Fetherstonhaugh Chairman & CEO @BrianOgilvy linkedin.com/in/brianfetherstonhaugh
  • 1.A concise overall business ambition, well-shared.
  • 2. Clear briefs for individual campaigns and tasks. View slide
  • 3. Clear and candid feedback. View slide
  • 4. Sharing of results and data.
  • 5. Talent is really important, and should be treated as a two-way street.
  • 6. Make working together fun and human - celebrate (and sometimes mourn) together.
  • 7.Act in the spirit of partnership.
  • Brian Fetherstonhaugh @BrianOgilvy linkedin.com/in/brianfetherstonhaugh