Redefining 
Online 
Grocery
Everything we know about how people buy groceries is changing.
Online grocery sales reached 
$6.5 billion dollars last year. 
That’s just 1.2% of today’s market. 
Source: 
IbisWorld/Bri...
In ten years, online shopping will 
account for 17% of all grocery sales. 
Supermarkets MUST look to the future. 
Source: ...
If a grocery store could provide an experience that makes the 
daily routine easier, more convenient and more ENJOYABLE, 
...
Imagine if shoppers got reminders from the grocery store 
about special offers and possible savings…
…and recommendations based on their shopping habits.
If they were able to review freshness ratings…
…and were given the option to pick-up in store 
to save time and money.
What if shoppers within the same household 
were notified at the start of a shared grocery list 
allowing them to add item...
Now imagine allowing shoppers to ask you questions, 
and sending them special recipes and ideas.
And letting them redeem coupons as they check out online.
When they choose to pick up their groceries, 
their pick-up time is confirmed. And when they arrive 
at the store, they re...
After shoppers receive their groceries, they can 
subscribe to regular items, making their lives even easier.
In today’s competitive market, a grocer must delight the 
customer AND anticipate what the customer needs.
80% of future revenue comes from 
just 20% of existing customers. 
Just a 5% increase in customer retention 
can increase ...
By strengthening your bond with actively loyal customers, 
you will be able to play a more meaningful role in their daily ...
The time to 
get started is now.
@OgilvyOne @SalmonLtd 
For more information contact: 
Nick Fuller nicholas.fuller@ogilvy.com 
Martin Girdlestone mgirdlest...
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Redefining Online Grocery

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Omni-channel. Multi-channel. Convergence. Continuous Commerce. Whatever you call it, the seamless integration of end-to-end experiences across multiple channels to delight customers is the prize, and the biggest untapped opportunity lies with online grocery. A multi-channel solution to online grocery shopping, synched to the rhythms of daily activity, is the best way to play a more meaningful and valuable role in customers’ lives.
To view the video on YouTube: https://www.youtube.com/watch?v=MQYSMk5TXNM

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Transcript of "Redefining Online Grocery"

  1. 1. Redefining Online Grocery
  2. 2. Everything we know about how people buy groceries is changing.
  3. 3. Online grocery sales reached $6.5 billion dollars last year. That’s just 1.2% of today’s market. Source: IbisWorld/Brick Meets Click h"p://www.internetretailer.com/2014/03/14/delivery-­‐cost-­‐holds-­‐back-­‐occasional-­‐online-­‐grocery-­‐shoppers
  4. 4. In ten years, online shopping will account for 17% of all grocery sales. Supermarkets MUST look to the future. Source: IbisWorld/Brick Meets Click h"p://www.internetretailer.com/2014/03/14/delivery-­‐cost-­‐holds-­‐back-­‐occasional-­‐online-­‐grocery-­‐shoppers
  5. 5. If a grocery store could provide an experience that makes the daily routine easier, more convenient and more ENJOYABLE, people would continue buying from that store. Source: Synqera h"p://synqera.com/blog/u-­‐s-­‐retail-­‐survey-­‐reveals-­‐93-­‐u-­‐s-­‐consumers-­‐loyal-­‐brick-­‐mortar-­‐retailers-­‐sales-­‐frequently-­‐purchased-­‐items/
  6. 6. Imagine if shoppers got reminders from the grocery store about special offers and possible savings…
  7. 7. …and recommendations based on their shopping habits.
  8. 8. If they were able to review freshness ratings…
  9. 9. …and were given the option to pick-up in store to save time and money.
  10. 10. What if shoppers within the same household were notified at the start of a shared grocery list allowing them to add items?
  11. 11. Now imagine allowing shoppers to ask you questions, and sending them special recipes and ideas.
  12. 12. And letting them redeem coupons as they check out online.
  13. 13. When they choose to pick up their groceries, their pick-up time is confirmed. And when they arrive at the store, they receive MORE special offers.
  14. 14. After shoppers receive their groceries, they can subscribe to regular items, making their lives even easier.
  15. 15. In today’s competitive market, a grocer must delight the customer AND anticipate what the customer needs.
  16. 16. 80% of future revenue comes from just 20% of existing customers. Just a 5% increase in customer retention can increase profitability by 75%. Source: Gartner h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-­‐customer-­‐retenFon-­‐Fps-­‐for-­‐entrepreneurs/ Source: Bain and Co. h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-­‐customer-­‐retenFon-­‐Fps-­‐for-­‐entrepreneurs/
  17. 17. By strengthening your bond with actively loyal customers, you will be able to play a more meaningful role in their daily lives.
  18. 18. The time to get started is now.
  19. 19. @OgilvyOne @SalmonLtd For more information contact: Nick Fuller nicholas.fuller@ogilvy.com Martin Girdlestone mgirdlestone@salmon.com

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