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Redefining Online Grocery
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Redefining Online Grocery

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Omni-channel. Multi-channel. Convergence. Continuous Commerce. Whatever you call it, the seamless integration of end-to-end experiences across multiple channels to delight customers is the prize, and …

Omni-channel. Multi-channel. Convergence. Continuous Commerce. Whatever you call it, the seamless integration of end-to-end experiences across multiple channels to delight customers is the prize, and the biggest untapped opportunity lies with online grocery. A multi-channel solution to online grocery shopping, synched to the rhythms of daily activity, is the best way to play a more meaningful and valuable role in customers’ lives.
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  • 1. Redefining Online Grocery
  • 2. Everything we know about how people buy groceries is changing.
  • 3. Online grocery sales reached $6.5 billion dollars last year. That’s just 1.2% of today’s market. Source: IbisWorld/Brick Meets Click h"p://www.internetretailer.com/2014/03/14/delivery-­‐cost-­‐holds-­‐back-­‐occasional-­‐online-­‐grocery-­‐shoppers
  • 4. In ten years, online shopping will account for 17% of all grocery sales. Supermarkets MUST look to the future. Source: IbisWorld/Brick Meets Click h"p://www.internetretailer.com/2014/03/14/delivery-­‐cost-­‐holds-­‐back-­‐occasional-­‐online-­‐grocery-­‐shoppers
  • 5. If a grocery store could provide an experience that makes the daily routine easier, more convenient and more ENJOYABLE, people would continue buying from that store. Source: Synqera h"p://synqera.com/blog/u-­‐s-­‐retail-­‐survey-­‐reveals-­‐93-­‐u-­‐s-­‐consumers-­‐loyal-­‐brick-­‐mortar-­‐retailers-­‐sales-­‐frequently-­‐purchased-­‐items/
  • 6. Imagine if shoppers got reminders from the grocery store about special offers and possible savings…
  • 7. …and recommendations based on their shopping habits.
  • 8. If they were able to review freshness ratings…
  • 9. …and were given the option to pick-up in store to save time and money.
  • 10. What if shoppers within the same household were notified at the start of a shared grocery list allowing them to add items?
  • 11. Now imagine allowing shoppers to ask you questions, and sending them special recipes and ideas.
  • 12. And letting them redeem coupons as they check out online.
  • 13. When they choose to pick up their groceries, their pick-up time is confirmed. And when they arrive at the store, they receive MORE special offers.
  • 14. After shoppers receive their groceries, they can subscribe to regular items, making their lives even easier.
  • 15. In today’s competitive market, a grocer must delight the customer AND anticipate what the customer needs.
  • 16. 80% of future revenue comes from just 20% of existing customers. Just a 5% increase in customer retention can increase profitability by 75%. Source: Gartner h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-­‐customer-­‐retenFon-­‐Fps-­‐for-­‐entrepreneurs/ Source: Bain and Co. h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-­‐customer-­‐retenFon-­‐Fps-­‐for-­‐entrepreneurs/
  • 17. By strengthening your bond with actively loyal customers, you will be able to play a more meaningful role in their daily lives.
  • 18. The time to get started is now.
  • 19. @OgilvyOne @SalmonLtd For more information contact: Nick Fuller nicholas.fuller@ogilvy.com Martin Girdlestone mgirdlestone@salmon.com

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