“Over the course of a 30-year career in Marketing, somehow by genius planning or sheer
blind luck, I have been working in the world’s most interesting categories at the most
IN THE 1980s...
It was consumer goods and
financial services for brands like
Procter& Gamble, Unilever and
IN THE 1990s...
I lived through the explosion of IT marketing for players like IBM, Cisco and Yahoo!. And in
the past 15 years, I’ve had a front-row seat at the global expansion of digital.
“If I started over today, I’d spend the first three
years in eCommerce. Not just because of the
frothy revenue growth outlook, but because
eCommerce would give any young marketer
incredibly valuable, ‘transportable skills’ that could
propel their careers for the long haul.”
HERE ARE 5 REASONS WHY I’D BET MY
CAREER START-UP ON ECOMMERCE:
ECOMMERCE HAS A FANTASTIC
LONG-TERM GLOBAL GROWTH OUTLOOK
Over $1Trillion and predicted to grow at
17% per year
Burgeoning eCommerce market in China
now delivers sales of $1 billion – per day
Mobile commerce is capturing 20% of
ECOMMERCE TEACHES YOU TO
THINK LIKE A GENERAL MANAGER
PRICING AND PROFIT MANAGEMENT
ECOMMERCE ACCELERATES YOUR LEARNING CURVE BY
GIVING YOU ACCESS TO REAL-TIME RESULTS DATA
ECOMMERCE MIGHT MAKE A DIFFERENCE
IN YOUR LIFE, NOT JUST YOUR DAY JOB
SO, THERE ARE MY FIVE REASONS. IT’S THE ADVICE I GIVE TO
NEW RECRUITS, ASPIRING HOT-SHOT MBAS AND MY OWN KIDS.
TELL ME WHAT YOU THINK...
For more on the future of eCommerce visit: ContinuousCommerce.OgilvyDO.com
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