Wednesday, March 28, 2012
Founder CultureWednesday, March 28, 2012
Li#le	  or	  no	  progress	  since	                              1968	  study                            Discrimina9on	  d...
1            2              3                            PEOPLE   CROSS-CULTURAL   PARTNERS                               ...
INSIDE                             OUTSIDE                                           2007 – 2008               2008 – 2010...
Change	  Management	  Agenda                                                                     Link	                    ...
INSIDE                          OUTSIDE                                   2007 – 2008               2008 – 2010           ...
1            2              3                            PEOPLE   CROSS-CULTURAL   PARTNERS                               ...
INAUGURAL	  CROSS	  CULTURAL	  CONFERENCE                               Preparing	  for	  “The	  New	  General	  MarketWed...
People                            Point	  of	  view                            Partnerships                               ...
THE BUSINESS CASE                                       THE        THE          THE                            1          ...
We	  Get	  It   We	  Deliver	  It   We	  Scale	  It                            Inside                                     ...
Wednesday, March 28, 2012
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4As Transformation Conference: The Competitive Edge Panel

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A sample presentation of Ogilvy's presentation during The Competitive Edge panel session at the 4As 2012 Transformation Conference in Los Angeles, California.

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4As Transformation Conference: The Competitive Edge Panel

  1. 1. Wednesday, March 28, 2012
  2. 2. Founder CultureWednesday, March 28, 2012
  3. 3. Li#le  or  no  progress  since   1968  study Discrimina9on  drives  low   minority  employment Under-­‐representa9on  in  the   “heart  of  the  business” Companies  targeted  for   enforcement  ac9onWednesday, March 28, 2012
  4. 4. 1 2 3 PEOPLE CROSS-CULTURAL PARTNERS MODELWednesday, March 28, 2012
  5. 5. INSIDE OUTSIDE 2007 – 2008 2008 – 2010 2011 – 2015 VISION FORMATION NURTURE GROWTH 1 2 3 •Developed and •Built Business Case •Activation Implemented a D&I •Internal Education •Client Engagement Strategy •Partner Development •Scale & Regional •Enhanced Associates Expansion Program – Talent Pipeline •Launch of Professional Networks PEOPLE CROSS-CULTURAL PARTNERS MODELWednesday, March 28, 2012
  6. 6. Change  Management  Agenda Link   Set  the   Build  the   Assess   diversity   Align,   diversity   diversity   Company   efforts  to   integrate,   change   change   Culture business   execute agenda strategy strategy   Leadership   Annual   Connect  inside   Awareness  +   programs  and   Opera9ng  Plan   Gap  analysis and  outside   Educa9on management   and  Performance   agendas mechanisms Metrics Leadership  AccountabilityWednesday, March 28, 2012
  7. 7. INSIDE OUTSIDE 2007 – 2008 2008 – 2010 2011 – 2015 VISION FORMATION NURTURE GROWTH •Developed and •Built Business Case •Activation Implemented a D&I •Internal Education •Client Engagement Strategy •Partner Development •Scale & Regional •Enhanced Associates Expansion Program – Talent Pipeline •Launch of Professional NetworksWednesday, March 28, 2012
  8. 8. 1 2 3 PEOPLE CROSS-CULTURAL PARTNERS MODELWednesday, March 28, 2012
  9. 9. INAUGURAL  CROSS  CULTURAL  CONFERENCE Preparing  for  “The  New  General  MarketWednesday, March 28, 2012
  10. 10. People Point  of  view Partnerships ProductWednesday, March 28, 2012
  11. 11. THE BUSINESS CASE THE THE THE 1 2 3 CLIENT PARTNER RESULTS 34MM impressions 4x more traffic general market campaign Over-achieved CTR Achieved high resonance PEOPLE CROSS-CULTURAL PARTNERS MODELWednesday, March 28, 2012
  12. 12. We  Get  It We  Deliver  It We  Scale  It Inside OutWednesday, March 28, 2012
  13. 13. Wednesday, March 28, 2012

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