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4As Transformation Conference:  The Competitive Edge Panel
 

4As Transformation Conference: The Competitive Edge Panel

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A sample presentation of Ogilvy's presentation during The Competitive Edge panel session at the 4As 2012 Transformation Conference in Los Angeles, California.

A sample presentation of Ogilvy's presentation during The Competitive Edge panel session at the 4As 2012 Transformation Conference in Los Angeles, California.

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    4As Transformation Conference:  The Competitive Edge Panel 4As Transformation Conference: The Competitive Edge Panel Presentation Transcript

    • Wednesday, March 28, 2012
    • Founder CultureWednesday, March 28, 2012
    • Li#le  or  no  progress  since   1968  study Discrimina9on  drives  low   minority  employment Under-­‐representa9on  in  the   “heart  of  the  business” Companies  targeted  for   enforcement  ac9onWednesday, March 28, 2012
    • 1 2 3 PEOPLE CROSS-CULTURAL PARTNERS MODELWednesday, March 28, 2012
    • INSIDE OUTSIDE 2007 – 2008 2008 – 2010 2011 – 2015 VISION FORMATION NURTURE GROWTH 1 2 3 •Developed and •Built Business Case •Activation Implemented a D&I •Internal Education •Client Engagement Strategy •Partner Development •Scale & Regional •Enhanced Associates Expansion Program – Talent Pipeline •Launch of Professional Networks PEOPLE CROSS-CULTURAL PARTNERS MODELWednesday, March 28, 2012
    • Change  Management  Agenda Link   Set  the   Build  the   Assess   diversity   Align,   diversity   diversity   Company   efforts  to   integrate,   change   change   Culture business   execute agenda strategy strategy   Leadership   Annual   Connect  inside   Awareness  +   programs  and   Opera9ng  Plan   Gap  analysis and  outside   Educa9on management   and  Performance   agendas mechanisms Metrics Leadership  AccountabilityWednesday, March 28, 2012
    • INSIDE OUTSIDE 2007 – 2008 2008 – 2010 2011 – 2015 VISION FORMATION NURTURE GROWTH •Developed and •Built Business Case •Activation Implemented a D&I •Internal Education •Client Engagement Strategy •Partner Development •Scale & Regional •Enhanced Associates Expansion Program – Talent Pipeline •Launch of Professional NetworksWednesday, March 28, 2012
    • 1 2 3 PEOPLE CROSS-CULTURAL PARTNERS MODELWednesday, March 28, 2012
    • INAUGURAL  CROSS  CULTURAL  CONFERENCE Preparing  for  “The  New  General  MarketWednesday, March 28, 2012
    • People Point  of  view Partnerships ProductWednesday, March 28, 2012
    • THE BUSINESS CASE THE THE THE 1 2 3 CLIENT PARTNER RESULTS 34MM impressions 4x more traffic general market campaign Over-achieved CTR Achieved high resonance PEOPLE CROSS-CULTURAL PARTNERS MODELWednesday, March 28, 2012
    • We  Get  It We  Deliver  It We  Scale  It Inside OutWednesday, March 28, 2012
    • Wednesday, March 28, 2012