Wassup July 2012

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The cultural trends magazine from Ogilvy & Mather Asia Pacific. Edited & designed by Kunal Sinha

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Wassup July 2012

  1. 1. The cultural trends magazine from Correspondents:Ogilvy & Mather Asia Pacific TariRusbianti(Jakarta)Edited & designed by Kunal Sinha InkeKurniawan(Jakarta) Mala Yutimalah (Jakarta) Elaine Dai (Beijing) NehaPunjabi (Mumbai) DonnahAlcoseba(Makati City) Wine Chua-Leonardo (Makati City) Joyce Koor( Singapore) WaqasTahir (Singapore) Naoko Ito (Tokyo) Azusa Fukai (Tokyo) Madhurim Gupta (Colombo) Mei Wu (Taipei) Beatrice Yong (Kuala Lumpur) Josephine Phang (Kuala Lumpur) Serena Park (Seoul) © Ogilvy & Mather Asia Pacific, 2012
  2. 2. Our engagement with the digital world is driven by what technology allows us to do, butin great part it’s because it is shaping our opinions like never before. Amongst theburgeoning population of bloggers and those that tweet, some folks are particularlysticky: these opinion leaders stand out and are avidly followed because they have a pulseof what’s happening across diverse fields: entertainment, politics, sport and lifestyle. Inthis issue of Wassup, we speak with a cross-section of such influencers to get a sense ofwhat makes them so appealing.Even as Western animation characters gain a toehold amongst kids and youth in Asia, anentirely homegrown set of quirky characters has emerged on to the scene, dominatingthe world of cinema, TV, comic books and theme parks. Japan’s foremost cultural exportsmight be mangaand Hello Kitty, but here we’ve chosen to profile some of the lesserknown characters who are no less engaging. Go on and explore how they tap into localcultures.While political and economic turmoil continue to buffet the world, with little resolutionin sight, Asians have to deal with their own uncertainties and tensions. Sometimes, anover zealous police officer may have a city’s merrymakers up in arms; or a bureaucratwho decides to crack down on those sporting tattoos can face strong resistance. Onother occasions, politicians and religious leaders who drive a wedge amongst peopleinvite their anger.Ambitious new buildings, a new beer variant with frozen froth toppings, a new videogame and new TV shows, and the forthcoming cricket Twenty20 World Cup are just someof the things that folks are talking about. They may be interested in the Euro Footballtournament, or the London Olympics, but these topics aren’t quite on top of theiragenda.Here in Asia, what’s trending is different. And Wassup tells you all about it !
  3. 3. 14 countries.20 correspondents deeply immersed inpopular and leading edge culture bring youCultural Insights that will make a world ofdifference to your business. SOUTH KOREA BANGLADESH PHILIPPINES SINGAPORE INDONESIA SRI LANKA THAILAND MALAYSIA PAKISTAN VIETNAM TAIWAN JAPAN CHINA INDIA
  4. 4. Look who’s talking: Internet Opinion LeadersKnowing me, Knowing you: Animation characters Playing on my iPod Rage against Waiting ListEveryone is talking about Tense about Favorite knock-off brands
  5. 5. Look Who’s Talking Internet Opinion Leaders
  6. 6. Look who’s talking Indonesia Pribadi Prananta PribadiPrananta is among the 5,5 million Twitter users in Indonesia. However, PribadiPrananta is not just a Twitter user, he has that special “spot” in the twitter land for tweeps around Indonesia as the influencer. Pribadi aka Pipu is out othere on Twitter using the name @pipis , in which in Indonesia, means “pee”. That’s a plus one for Pipu, as it’s an interesting name selection. *on his experience on transjakarta bus On his Twitter account, Pipu describes himself as a Transjakartabus user, and an ad man - story teller for the whole day. Pipu does play a role as a story teller in Twitter, at least to his followers. He’s telling his story in the morning when he takes Transjakarta bus on his way to the office. He describes the people, or the things that he sees, and his experience in a different way.Pipu doesn’t stop to tell “story” in the morning. Duringthe day, he usually shares content such as videos ofthings that interest him; about cats and dogs, movie trailer, inspiring people, any updates on Japanese group“AKB48” and last but not least, as an Ad Man, he also shares great ads around the world. What’s unique is onThursday night, it a session for a horror story, or called #memetwit. Pipuis one of the influencer who isactively sharing a story each week.His followers are mostly young people, cat lovers, Japanese girl band; JKT 48 or AKB48, and horror storylovers. Every day, there will be one or more followers who shares photos of his/her cat, and they ask Pipu tosay “hi”” to them, and he did RT and say Hi. On Thursday night, also the same, there will be followers whoaskPiputo tell them a horror story. We asked him how can he tell horror story each week, and doesn’t he run outof stories? Do you experience something scary each week? Well, story tellers are like magicians, they nevertell.Because of his populariity among theTwitterati, brands such as AXIS (telecommunication provider), PocariSweat , SMAX (Crackers), and others are using Pipu to drive his followers to get to know more about theirbrand, or join the campaign they’re running. It seems that big brands trust Pipu will tell good stories aboutthem to his followers.
  7. 7. Look who’s talking Sri Lanka RamodMalaka is a talented 23 year old dancer who excels in all types of dance genres. Ramod is also a choreographer at his young age and owns his own dance studio. But this isn’t his only talent; his skills in IT have given him the opportunity to launch his own website to exhibit his dance skills and to promote his dance studio. He has made many friends especially because of internet. His dance troupe is also like family to him and he hangs out with them a lot. He feels he gains a lot of knowledge just socializing with his friends because each person has a different perception not just about dancing but about life in general. He further explains that his life is not completely about internet, although it plays a big part in his life. Life outside internet is where he finds emotion. He says he enjoys it a lot. He loves to hang out at the beach because it relaxes him and enables him to improve his creative thoughts in dance. Internet is a drug to him is what he says. His typical explanation on how he feels without internet is the same way a drug-addict would seek for his “line” to snort everywww.ramodonline.com day, anytime of the day. He quotes “Without the internet I would feel weak and lifeless”….
  8. 8. Look who’s talkingThe main reason why Ramod’s second home is the net isbecause of his career. He thinks that the net helps him inmany ways to promote his dance studio. He launched hiswebsite in early 2011.What kind of stories does he like to share? Does his site have any impact?Since Ramod’s passion is dancing, he finds interesting quotes, He believes that his writing definitely hasstories, case studies on dancers, dance genres and so on to an impact, especially on budding dancersshare with dance enthusiasts. He also likes to share videos of who are inspired to reach the heights heinteresting dance moves he comes across on famous shows has at his young age. Whenever he comeslike “So you think you can dance” and “Dancing with the across something that is interesting heStars”. Moreover, he always uploads his personal shares it with his fans with the hope thatperformances which have always managed to get him a good it will inspire them as well. Interestingly, itcrowd cheer. By doing so he expects his fans and friends to is not only dope on dancing that heshare their thoughts and takes the positives and the negatives shares, but also information about newas constructive criticism which he believes improves him technologies as he is also very much intoperformance by performance. this industry, and is doing his BSc in Computing with Interactive Media at the South Asian Institute of Technology and Management. What are his favourite sites? So You think I can dance- http://www.fox.com/dance/ Monster Hip Hop – http://www.monstersofhiphop.com/
  9. 9. Look who’s talking Mumbai Miss Malini We hereby present to you MaliniAgarwal who is also popularly known as @missmalini on Twitter. Her blogs feature on her own website – missmalini.com “So it’s like this; I’ve worked as a DJ on a local Radio Station – 94.3 Radio One, reported in on the Bollywood buzz live with Nikki Bedi on BBC Asia Network, continue to run a social network called Friday Club, write a gossip column in theMid Day and attend a hell of a lot of social “dos” (I plead occupational hazard but secretly enjoy it.) I like to think my fly-on-the-wall perspective is sometimes funny and mostly fair. Remember though that this is Bollywood; aka tinsel town, the land of Prada & Paparazzi. Here everyone wants to be on “Page 3″ – a direct descendant of the LA “Page 6” and very often they’ll stop at nothing for a full color high resolution mugshot. Watch this space then for all your desi glam gossip..Perez Hilton I’m about to play it forward.”
  10. 10. Look who’s talkingShe covers way more topics than just Bollywood, “Everything from an awesome site called postsecret.com to500pencils.socialdesigner.com dedicated to pencils of every imaginable colour, how cool is that right? I publishwhatever I find interesting assuming only that if its good enough for me its good enough for you! (excerpt fromher interview back in 2010)What has made MissMalini, the blog, so popular?I think MissMalini.com has a very unique voice and a living breathing personality which really sets it apart. It isalso completely a labor of love and I think that comes through. Since Ive been in the media in Mumbai for over adecade, the network I have built affords me unique access to Bollywood, lifestyle and fashion events as well aspersonalities. So my perspective comes from behind the velvet rope which people are most curious about. Werealso very particular about the quality of writing and use a variety of media to make the posts very interactive. Soits a fresher approach than traditional media.My style.I try to do what I always tell my writers and guest contributors: write the way you speak. Like youre telling afriend. I want to hear your voice. Dont be afraid to have an opinion. The beauty of a blog is that you have greatcreative freedom. The only 2 big rules I have are: a) dont be unnecessarily nasty and b) always spell check andrespect proper grammar rules! Its part of respecting your readers.Blogging at this scale is still pretty limited inIndia. We just do what we think our readers will appreciate. We keep it fun, fresh and current. Were happy to seethe blogging industry grow in India!What works for me?I think brands are looking for new ways to connect with their audiences, in more individual, interactive ways.They also want to get a finger on the pulse of todays youth, and we can help them with both. I think beingassociated with the MissMalini brand also offers some credibility among my 18-35 demographic, especiallybecause we only work with partners and brands we genuinely like. Honestly, I think we mostly influence byexample. If we like a product, well talk about it. We like sharing the love if we think its something our audiencewill enjoy. Where brands want a more sustained campaign, we work with them to create customized and uniquesolutions that include editorials, contests, photo and video content, interviews, events, etc. But the golden rule isthat we only support things we like.
  11. 11. Look who’s talking How Malini, the girl, become Miss Malini, the blogger? I grew up in the digital age! I call it serendipity and being in the right place at the right time. Ive always loved to write and am an Internet junkie, after working in print and radio for 9 years running a social network called FridayHow do brands capitalize on her popularity? Club and working online with MTV and Channel V (as head of digital content) I found that blogging was a fabulous way to connect all my passions in one place. The blog is a living breather mirror of my life and curates everything to do with Bollywood fashion lifestyle and geek chic - I am a life caster, I live my life online and I love it :) Rules I blog by: - Keep it honest. Blog about what you love. It shows. - Respect your readers. Give them something that deserves their time. Theyll respect you for it and come back too! - Dont take yourself too seriously. Its very easy to get caught up in yourself, especially in the entertainment industry. But you need to be able to laugh at yourself and let things roll of your back. - Make it fun!
  12. 12. Look who’s talkingMalaysiaKenny Sia (www.kennysia.com)Kenny Sia is one of Malaysia’s most popular bloggers. In fact,his blogging career is one that most bloggers aspire to have.He started the blog in January 2005 as a tool tocommunicate with his overseas friends. However, it soonbecame one of the Malaysian blogosphere’s most popularblogs, partly attributed to an infamous post on April’s Fool’sDay where he made fun of a score of famous bloggers.Today, his blog has been visited over 24 million times andhas been awarded titles such as Blog of the Year and BestEntertainment Blog.It’s easy to see why people love his blog. His posts never failto make you laugh, whether he is writing about current Kenny Sia after shaving his head for charityissues, Malaysian politics, local advertising, product reviews,understanding women, day-to-day life or his travels. Hewrites with a sense of humor that appeals across borders,and it’s this humor that keeps people going back for more.He’s notorious for his crude humor and satire, hisunabashedly self-depreciating wit and is well-known for hisparodies of scandals and controversies.He’s not merely funny. He also writes thoughtful andpoignant posts, in between nonsensical ones, and hisproduct reviews are well researched and informative. Butwhether it is a trip to the salon or patriotism or vibratingcondoms, his perspectives on the issue at hand never fail to A parody of a slimming product advertisementgenerate vigorous discussions and spark heated debateamongst netizens.Readers also love his blog because each post he puts up is anoriginal creation, not simply a copy-and-paste of interestingnews. Much thought and research goes into the planning ofeach article and he painstakingly creates candid photo-shopped pictures to illustrate his stories.The most recent brands that have capitalized on his celebrityblogging status are Apple, local car brand Perodua andGuinness, but apart from the wide endorsements ofproducts, he was also appointed a judge for MalaysianDreamgirls, an online reality modeling pageant, and engagedto be the brand ambassador for Mister Potato, a potato chipbrand. A controversial parody of a Malaysian politician’s sex scandal
  13. 13. Look who’s talking South Korea Hyori Lee ‘Social-tainer’ is a new terminology, that combines society and entertainer. Lately, it’s a big trend amongst entertainers to actively get involved with social issues by lending their voices, and even sometimes participating in touchy issues, which consequently makes them even more popular amongst the public. Hyori Lee is South Korea’s most famous singer and at the same time, fashionista. She is well known for expressing hers view on various issues via social media. This has made her one of the best social-tainers in South Korea. Most of all, she actively tweets about her care and concern about abandoned dogs and cats; these are reported by a large number of Korean media. Now, the serious issue ofVia Twitter, Hyori Lee showed her on-going abandoned pets has become the talk of town.support and care for pets and animals, whichgradually raised the public’s interest in animalrights. Most of her Tweets (numbering around 2000) are about her trivial everyday life story, along with her support and care for pets and animals. Half of her Tweets are about animals in danger. Quite often, she makes an effort to help pet owners to search and find their lost dogs by Tweeting and re-Tweeting their message. Obviously her influence as a celebrity works well in finding lost pets. She has also donated her possession towards raisings funds for the animal protection movement.
  14. 14. Look who’s talkingHyori Lee recently announced that she had turned vegetarian, publicly encouraging vegetarianism amongst herfollowers. She said “I tend to act without hesitation when I have a conviction. Since I have been interested in animalrights and protection, I found out another hidden side of animal protection. This made me turn vegetarianspontaneously. Actually, after becoming a vegetarian, I am less touchy, more generous and relaxed about thingsaround me.” She added “If you feel it is difficult, or too dramatic a change to become a vegetarian, I recommendthat you skip having meat at least once a week, which would be a good way to start.”In one media interview, she confessed her inner thoughts, saying, “Sometimes, as a well known celebrity, I feel aburning desire to express my opinion in SNS like Twitter. Nonetheless, I enjoy expressing myself straightforwardly,without any barrier through SNS, which is its biggest charm.”Lately, we have noticed that a number of celebrities are easily hurt and mentioned negatively via SNS. But therearesomecelebrities who use their fame for socially responsible activities, and in a more productive manner, likeHyoriLee.She truly knows how well-known public figures can change the world into a better place. Hyori stars in a documentary about vegetarian life style on one of major South Korean cable TV channels. Hyori posts pictures of her own vegetarian pizzaon Twitter, promoting vegetarian life style among Koreans.
  15. 15. Look who’s talking 16 year-old Xia Xue Before & after plastic surgery Xia Xue today, with dyed hair, make-up and help from PhotoshopSingaporeXia Xue Before diet pills: 46kg After: 38.5kg & her 24-inches shorts being very looseWhether you love or hate her, Wendy Cheng (better While she has her fair share of haters who criticizeknown as Xiaxue) is arguably Singapore’s most well- her for being ‘bimbotic’, ‘shallow’ and ‘vulgar’, sheknown blogger. With 86,205 people likes on also has a strong following, even winning variousFacebook, 105,323 followers on Twitter and 37,842 blog awards such as her latest win for “Mostpage visits on an average day, it’s hard to deny her Influential Blog” which caused some to deem it aspopularity. “inappropriate” and “disappointing” last year.She’s known for many things- her honesty about her Her latest blog post, “The Faces ofplastic surgery and experience with diet pills, her Haters”http://xiaxue.blogspot.sg/2012/05/faces-of-penchant for pink and purple hair, her heavily haters.htmlcaused controversy as well as peoplephotoshopped photos and last but not least, her were split between supporting her and condemningvocal expressions of her (often controversial) points her for “hurting” innocent bystanders. Thisof view. She even has her own mini-series titled controversy was also published on national“XiaXue’s guide to life” which covers things from “Lie platforms such as The Straits Times and Yahoo News.Detecting” to “My Pet Bunny” to “Kissing AGirl” As one article aptly put it “Depending on who youwhich you can view here: are, Wendy Cheng aka Xiaxue is a feminist avengerhttp://www.youtube.com/watch?v=bgFJlXB2cJo or a symbol of everything wrong with young women today”.According to a survey she conducted with 6000respondents, her readers are mainly Singaporeanfemales, young adults, into fashion and looking foralternative voices.
  16. 16. Look who’s talkingTaiwanChen Chi-shunChen Chi-shun, acerbic style blogger of the highly influential"My Bitchy Personal Opinions,” is a fashion critic who is lovedand hated by almost every entertainer."Just because you love someone and are a huge fan, doesntmean everything that person does is perfect," Chen argues,adding that he would personally never forgive a seriousfashion disaster just because he loved the person wearing it.Chen says people often tell him that criticizing fashion ismuch easier than creating fashion or great personal style ofyour own. To this, the droll Internet personality explains that“criticism" and “creation" have always been completelydifferent things, and bridging this distinction has never beenthe point of his blog.Chen has recently described popular entertainer, Jolin Tsai, afashion disaster in her latest MV ,“Honey Trap(美人計).” Heridicules her shoulder pads with tassels as being“a monthlycalendar on shoulders.”Jolin’s agent responded to Chen’s “bitchy” comments bysaying, “as long as they’re not personal attacks, Jolin candismiss them with a sense of humor.”With over 10 million views this year, "My Bitchy PersonalOpinions" has allowed Chen to develop his own fan baseamongst a group of readers who are most likely officeworkers suffering from work related pressure, and enjoy thetemporary pleasure of mocking someone’s clothing or aparticular brand. And of course, they may also appreciate thefashion tips and trends.And though he is frequently invited as a guest by manyfashion and luxury brands, Chen continues to criticize themon his blog, which demonstrates his true commitment tojustice and humor. Jolin’s fashion disaster
  17. 17. Look who’s talking CHINA Sisi Ren Sisi Ren is a 28-year-old popular blogger from Hangzhou, China. He has been blogging at Yoho.cn, one of the biggest youth online communities and trendy online shops in China since 2008. As an art director at a leading premium womens wear brand in China, he has always been on top of fashion trends and loves sharing his fashion inspiration with his friends online. He also writes reviews and recommendations about recent popular music, movies and art exhibitions that interest him personally. In 2010, Sisi’s blog was featured on the leading youth fashion and culture magazine YOHO as the editor’s recommended blog for fashion conscious Chinese youth.The majority of Sisi’s online followers are fashion consciousand artistic youth between 18 and early 30. They visit his blogto look for inspiration in fashion and art, as well asrecommendations on music, movies and new products.However, Sisi doesn’t like to call his blog readers as ‘followers’,he thinks he is also learning from them when they areinteracting online. “I always respond to each comment on myblog and I love to interact with my online friends. I feel fulfilledthat my voice is being heard and appreciated by others, butmost importantly, I’ve made friends who have the sameinterests and we will always learn new things from each other.It is harder to find friends offline with mutual interests,” Sisisays. He also cares very much about the quality of his blogpost. “I make picture board for each of my blog post because Iknow young people prefer to look at picture, instead ofreading a long text article. I keep my writing as concisely aspossible and I always post new article every 3 or 4 days.” Sisiexplains.Because of having a strong online presence, Sisi has beenidentified by agencies and brands that are trying to marketand promote products among young Chinese consumers. Inthe past three years, Sisi has collaborated with brands such asLynx, Lego and DEMETER to promote their products amongstyoung Chinese consumers. He has also helped moviecompanies such as Sony to do film promotions before themovie is released.
  18. 18. Look who’s talkingJapanKyohei Sakaguchi “A house, by nature, should be something free, flexible, and personal, and that is what I wanted to pursue,” Sakaguchi explains. But even his water tower house and pizza scooter house didn’t prepare him for what he found on the banks of Tokyo’s Tama river in the year 2000. It was an encounter that changed his life. After the earthquake last year, he moved to Kumamoto (a southern island in Japan) and built up a new government, becoming its first prime minister. He has started up the “Zero-center”; where there were only four residences, more than fifty people live today: the number of people has grown quickly in the last six months.Architect, artist and photographer of 0 Yen house Creative people, who worry about radioactivity, are moving from Tokyo to Kumamoto. A social“Man can also build a house just like a bird can build its community was built around the new governmentnest. A wall of morning-glory, a house made of pottery and started sending out information. It has becomepipes, and a two-generation house with dog … the total one of the fastest growing creative communitiescost of construction is just 0 yen. Photograph collections today.of houses on road covered in surrounding of ShirakawaPark and Kamagasaki and Shinjuku Central Park, etc. Sakaguchi suggests that as human beings, peopleDrawing is on the back of the cover.” have to stop depending on others, but need to start expressing their own creativity in their own lives.While studying architecture at Waseda University, His attempt is to wake Japanese people up and toSakaguchi eschewed model-making and drafting for restart people thinking by themselves.more more visceral explorations, like living in anabandoned water tower, and converting a pizzadelivery scooter into a mobile home.
  19. 19. Look who’s talking Philippines Jenni Epperson Jenni Epperson is one of the Philippines’ most popular bloggers these days. Not only does she have a very entertaining and fun writing style, her blogs also covers a variety of topics, ranging from food, beauty, interior design and general lifestyle. This range of topics is one of the main reasons why she can reach such a wide base of people. This also helped her build her huge Twitter following of around fifty-five thousand people. Because of her growing popularity, a lot of different brands have been engaging her. She has recently written blog posts about Havaianas, Beach Hut, Avon and a couple of make-up brands such as NARS. Other brands and services that have gone to her for support are a couple of food services and beauty treatment services. Jenni is definitely one of the countries top influencers and more and more people and brands are starting to take notice.She blogs about a variety of topics
  20. 20. Look who’s talking
  21. 21. Knowing me,Knowing you Animation characters
  22. 22. Knowing me, Knowing youIndiaChhotaBheemWith a viewership of over 35 million people, homegrown hero Chhota Bheem is India’s top animatedtelevision series.Launched in 2008, by this year, over 120 episodes ofthe popular animation series have been aired. Thesuccess of the series has spun off into a numberof short animation films over the years and a fulllength feature film titled ChhotaBheem and theCurse of Damyaan which was released in 2012.Bheem is an adventurous and fun-loving 9-year-oldwho is gifted with extraordinary strength. This poweris a boon for Dholakpur, Bheems village, which isconstantly beset by all kinds of perils. This child has abig heart and he always uses his strength to helpthose who are wronged or needy. He nabs culprits,robbers and is seen as a Guardian of the innocentand poor people and also the animals. He wants tobe a protector of the world. Bheem loves foodand has a certain craving for laddoos, which in fact,give him a surge of energy and make him evenstronger than he normally is. Every episode comeswith a subtle message.Parents and grandparents love him because it helpsthem instil values into the child through stories fromepics of ancient India. How? Kids ask for LordBheems’s stories because they want to know whattheir favourite character grows up to become.Inspiration : Bheema isone of the central charactersof Mahabharata, an epic of ancient India. Bheema wasdistinguished from his brothers by his great statureand strength. He was said to be capable of fighting60,000 warriors at once, so mighty was he that whenhe were to roar in anger he would put to shame theproudest lion and frighten the most fearless warrior.It is said that Bheemas appetite was so huge, that healways had to eat less than full.
  23. 23. Knowing me, Knowing youMy 9 year old nephew prefers Indian mythologyheroes over Avengers or Transformers. Like allboys, he loves fights but prefers those that makehis imagination run wild. He loves Bheem’sweapon, gadda, and how he fights with it. Thevillage is different from our world, just like ourmythology stories. Not like Spiderman’s orBatman’s.He doesn’t like spinach so he doesn’t get howPopeye loves it. But he loves laddoos, just likeChota Bheem and the rest of India does. Director Rajiv Chilaka on how he wanted kids to connect with an Indian hero and ChhotaBheem was the perfect choice.Also pushing the characters popularity ismerchandising. The comics, DVDs, t-shirts etc. “He was so strong and we all wanted to be like him,” says theChhotaBheemsFavourite Drink Notty Makes Its founder and MD of Hyderabad-based Green Gold Animation.Fruity Debut - Years later, he came up with ChhotaBheem and set him in ahttp://www.indiaprwire.com/pressrelease/food/ different era and context. “Children fell in love with the boy20120523120685.htm who was righteous and could take on any opponent. Bheem hasChhotaBheem Games - some unique character traits and is deeply rooted in Indianhttp://chotabheemgamess.in/ culture. He came in at a time when children had access toChhotaBheem Home Décor – mostly to international content. We wanted to give them ahttp://www.greengoldstore.com/shop-by- chance to experience an Indian hero who could connect withcategory/home-decors.html them,” he adds.
  24. 24. Knowing me, Knowing youSri LankaScooby Dooby Doo The top 3 cartoon characters that are famous amongst Sri Lankan kids are: 1st: Scooby-Doo; 2nd: Dennis the Menace; 3rd: Tintin The Scooby-Doo series is well-known not only amongst kids but amongst young adults too. In Sri Lanka, the series is aired on Sirasa TV. It is dubbed in Sinhala but still retains the same name- Scooby-Doo, whereas the other cartoons dubbed are given Sri Lankan names. (e.g. Dennis the Menace – “Dangaya”)Who is Scooby?Originally aired in 1969, Scooby-Doo has been on TVvirtually non-stop ever since, entertaining generationsof kids around the entire world. Scooby-Doo is asmart, funny, adventurous series that will always be aclassic among the viewers. Well-formed humor is byfar the shows best quality: theres a laugh foreveryone, and especially the kids will love how Scooby Fanspeak …always runs away from trouble. At the same time thecartoon shows how kids can apply the characters “Scooby Doo!!! because I like the doggy!..” –ideas and solutions to their own lives, at home and at Mihelie(5)school. How do Scooby and his friends use clues to “Scooby!, he makes me laugh!” – Shaniza (7)solve a problem? Every episode is an interesting “Scooby – Doo!, I think Fred is cute!” – Venuki (8)mystery for the kids. “Scooby-Doo!, He’s COOOOL!!” - Jason (7)
  25. 25. Knowing me, Knowing youIndonesia Si Kancil (The Deer) is one of the famous characters from traditionalSi Kancil Indonesian fairy tales. It is quite likely that many adults have forgotten the stories, which their parents or grandparents and teachers may have told them when they were kids. Si Kancil has many adventures to share, among them“Si Kancil dan Si Siput (The Deer and The Snail)”, “Si Kancil Mencuri Timun (The Deer Steals Cucumber)” and “Si Kancil Menyeberang Sungai Penuh Buaya (The Deer Crossing River of Crocodiles)“ were quite popular. The most famous one is “Si Kancil Mencuri Timun”. These stories have now been transformed into a series of books, a cartoon show, and even a song to tell his story about stealing cucumber. *The Captious Deer Song http://www.youtube.com/watch?v=QZ_LZU75Av0 &feature=related The Adventure of The Deer Cartoon http://www.youtube.com/watch?v=96greHc4kjM In recent years, some parents were concerned that Si Kancil‘s stories were about his using cleverness to trick, deceive or cheat others. Because of the concern that the fairytale could affect children’s character, Dr Sofyan Djalial, MA.MALD, Ministry of State Owned Enterprise, told people to stop telling stories about Si Kancil Mencuri Timun. Then, in 2009, Tedi Siswoko, published its first book, “Kancil (Bukan) Si Pencuri Timun (The Deer (is not) The Cucumber Stealer)”. It was a different story compared to the previous one, with Si Kancil using his cunning to help his friends, instead of cheating or deceiving them. Si Kancil plays the role of an anti-hero, but is still quite loveable, with children enjoying his adventures very much!
  26. 26. Knowing me, Knowing you Malaysia Upin and Ipin Their popularity amongst Malaysians has made them Malaysia’s favourite animated twins. Their Facebook page is a testament to that. With over 5.4 million fans on Facebook – they are the most “liked” Facebook page in Malaysia.To date, the series has reached its fourth year-long season on TV. Apart from TV, you can also read Upin and Ipin comic books, buy their DVDs, watch their series online, in Malaysia’s first CGI Animated feature film Geng: The Adventure Begins.Hi! We are Upin and Ipin, a pair of animated 5 year oldMalay twins who live in a small Malaysian village,Kampung Durian Runtuh (Literal translation: Village ofFalling Durian) with our big sister, KakRos andgrandmother, Opah. We attend classes everyday at ourvillage’s TadikaMesra (Friendly Kindergarten) with ourMalay, Indian and Chinese friends.‘Upin and Ipin’ was first created as a series of fourminute animated shorts by Les Copaque Production toeducate children of the meaning and importance offasting and the Islamic holy month. It debuted on TV asa Ramadhan special in September 2007 and was aninstant hit amongst adults and children in Malaysia. Upin and Ipin and their classmatesSince then, the series has evolved into Upin&Ipin andFriends, a more general themed series surrounding thelives and adventures of the twins and their friends on You can even catch them up close live in Upinnormal days, which has garnered an international and Ipin The Musical, a theatre play productionaudience following their debut on Disney Channel Asia. performed by children. You can also track their journey at the National Museum exhibiting theIt’s easy to see why viewers love the show. Aside from animation process, memorabilia and a tour totheir entertaining misadventures and fantasies, children Upin and Ipins fantasy land.love the show because the show’s characters, who arefar from perfect, are easy to relate to regardless of race, Upin and Ipin merchandise include T-shirts,religion or nationality, attributed by the racial diversity bags, stationery, water bottles, soft toys andof Upin and Ipin’s friends. Parents appreciate the show’s even their own range of Upin and Ipin food (e.g.moral grounding in each episode, aimed at educating biscuits, chocolate, curry packets, edible pictureschildren values such as responsibility, loyalty and for cakes). There are also Upin and Ipin themedhonesty. But more than that, viewers love the show carnivals with activities for children and familiesbecause the show’s typical Malay village setting makes and Upin and Ipin Cafes which serve dishes suchthem feel at home better than shows set elsewhere. as ‘Opa Fried Rice or Chicken Fried Upin’.
  27. 27. Knowing me, Knowing you South Korea Pororo“I am Pororo, the little penguin in a computer-generated animated cartoon series created by Iconix Entertainmentand EBS (a major education TV channel in Korea). Since my debut in 2003, I became so popular not only myhome country, Korea, but also overseas. I starred in animation film series revolving around the adventures in thesnowy village of PorongPorong Forest, where my friends and I often meet challenges and learn practical andmoral lessons in each episode.You can easily guess how popular I am by seeing the nickname "Pororo the President" while some teenagers callme "Pororo the God“ . I am so popular that a number of brands, especially brands targeting babies or children, started using me to promote in their products. In 2011 June, Korea’s biggest shopping mall brand, E-mart, held aPororophoto exhibition in book and music section, as a result boosting their sales by 32%. Lately bakery brand,Paris Baguette, also started producing cakes and breads that look like me, aiming at winning the youngconsumers’ heart”.Pororo’scharm comes from each character’s uniqueness and friendliness. The main character ‘Pororo’ is apenguin wearing big round aviator goggles and a tan-colored aviator cap. Considering that penguins are incapableof flight, a penguin aviator is rather nonsensical, however the character is full of wit and imagination.Likewise, other characters also have distinct personalities and unique interests which sometimes cause little (andsometimes not so little) happenings in their calm white world.Compared with other animations based on a super hero’s story, Pororo is something that’s more human and childlike, which helps young audiences stay engaged with the story more intensely.
  28. 28. Knowing me, Knowing you Consumer brands like Paris Baguette have adopted the Pororo character in their products to attract young consumers.Lately, the episode of one enthusiastic fanrushing onto the stage proved Pororo’spopularity among kids.
  29. 29. Knowing me, Knowing youSingaporeThe Legend of Korra‘The Legend of Korra’ premiered in Singapore on the Nickelodeon television network on April 14 this year.This animated series is a sequel to ‘Avatar: The Last Airbender’, which aired on the same network from 2005to 2008. Although only in its first 10 episodes, the show already has a strong following, appealing to a widerdemographic than just teenagers and kids despite being an animated series. One reasons for the show’spopularity is it explores a number of universal themes, mainly friendship, family, love, sacrifice, power andthe responsibilities that come with it. Underlying all these is also an examination of what freedom reallymeans. Wrap that together with amazing animation that pays close attention to details plus a mixture ofhumour and seriousness, you’ve got yourself an amazing series.Although ‘The Legend of Korra’ is a relatively new series, you canalready find weekly reviews on YouTube and elsewhere onlinewhere fans come together to discuss the latest episodes,speculate about what the show has in store next and anticipatingthe release of each new episode. As one critic put it “’The Legendof Korra’ promises to be an excellent addition to the Avatarmythos, pleasing both fans and newcomers alike”.
  30. 30. Knowing me, Knowing youTaiwanOpen ChanOpen Chan, the first cartoon spokesperson in Taiwan’sconvenience retail industry, was born on July 11th,2005. Open Chan is a dog who comes from the Openplanet and who loves to eat Onigiri (三角飯糰). Hewas created by Japan Dentsu and Taiwan Dentsu, theadvertising company which is the agency of theconvenience store 7-ELEVEN.In launching Open Chan, 7-ELEVEN and Dentsu enter a Open Chan itemsnew level of connecting emotionally with people. Also,Open Chan showcases the friendly spirit of 7-ELEVENwhile introducing new products and services toconsumers and releasing peripheral products loved byeveryone.Children and office ladies are the key target audiencefor Open Chan. They are attracted by the distinct andloveable image, and lots of popular products enjoygood sales if they are tagged a Open Chan image.These include cookies, bread, cake, soft drink, tissue,or small appliances (tooth brush, chopsticks, shoppingbag, T-Shirts…etc)With the popularity of Open Chan and its growing fanbase, Open Chan’s first music album was released. In a Open Chan’s Hotelrelated MV, he plays guitar with his friends Momo,Paiko, Chicowa, and others, thereby expanding thenumber of cartoon characters associated with OpenChan.Based upon Open Chan’ success, 7-ELEVEN hasventured into the hotel and restaurant business withOpen Chan as a central theme. Furthermore, ashopping mall as well as a theme park featuring OpenChan were opened.To some marketers’ point of view, Open Chan’ssuccess is an innovative marketing model which haspleasantly surprised 7-ELEVEN, and has successfullyrecruited children as new consumers. Open Chan’s Mall
  31. 31. Knowing me, Knowing youCHINAPleasant Goat “I am Pleasant Goat, an animated school- age lamb living in the village of Green Pasture. I wear a blue ribbon, with a bell around my neck. My friends think I am a hero because I always help them to get through danger when the wolves are trying to catch us. I love to play pranks and all my friends get mad at me.”In the U.S, there is Mickey Mouse; In Japan, there’s Hello Kitty. Both animated icons have generated billions ofdollars in revenue and, perhaps even more importantly, raised the cultural cachet of their respective countriesto sensational levels. And now China is getting into the action.Pleasant Goat is an animated lamb from a Chinese animated television series, ‘Pleasant Goat and Big Big Wolf’,which created by Huang Weiming, Lin Yuting and Luo Yinggeng, and produced by Creative Power Entertaining.The series is about a group of goats living on the Green Pasture and the story revolving around aclumsy wolf who wants to catch and eat them. Since 2005, the series have been broadcasting on more than 75satellite and cable TV networks across China, including Hong Kong‘s TVB. The first film based on the characterPleasant Goat, released in 2009, broke box-office records for locally produced animation films in China with 130million RMB (US$19.6 million) in revenue. In 2012, Disney announced that the series will be aired on itschannels in 46 countries in the Asia Pacific region, it is a milestone for China‘s homegrown animation industry. Inthe coming three years, audiences in countries such as India, Australia, New Zealand, South Korea, Malaysia andSingapore will be able to enjoy the latest 100 episodes of the hit cartoon series ’Pleasant Goat and Big Big Wolf -Joys of Seasons.
  32. 32. Knowing me, Knowing you There are few reasons that the series is so popular. The animation industry in China has been undergoing a period of rapid transformation in the past ten years, the Chinese government at various levels have promulgated over 25 regulations to encourage creative industries and the development of specific creative clusters especially animation. Homegrown skilled animators are increasing and the quality of animation production has improved dramatically. The storyline of ‘Pleasant Goat and Big Big Wolf’ is very simple and easy for children to understand: a wolf tries to catch goats, but he always fails because the goats work together as a team and good will always win in the end. The whole story is very positive. The language that’s used in the series is based on the updated slangs and internet memes, even young parents enjoy watching it with their children. Pleasant Goat is not only a popular cartoon series, it is also a merchandising powerhouse! You can see it everywhere in China. In 2011, Hong Kong’s animation studio Imagi International bought the merchandise and licensing rights of the television series and animation films, in a 105 million USD deal. Disney has also been master licensee of Pleasant Goat and Big Big Wolf since December 2010.
  33. 33. Knowing me, Knowing YouJapanRirakumaSawako Watanabe, also known as “Hiyoko 555” (39 years old) is a famous housewife who inventedfood shaped in the form of 3D animated characters. She creates different kind of dishes using acharacter called “Rirakuma” – Relaxed Bear. She has 5,000 followers in her photo sharing application.Sawako makes the 3D character from whatever is available at home.Recently, this trend has extended to other Japanese housewives who have found this as a great way ofencouraging their kids to eat healthy foods.
  34. 34. Knowing me, Knowing you Philippines Plogas: angasonghindi ‘The dog who isn’t’ Created by Pol Medina, Pugad Baboy is a comic series about the “pigs” living in different levels of Manila society. Polgas, the family dog of the Sungcal family, is depicted as the crimefighter – battling corruption, drug- pushing, extortion, and stupidity – the evils of scociety. He appears in many other guises such as Dr. Sigmund Floyd (a spoof of Sigmund Freud), Pol Torero (World Wrestling Entertainment or WWEs The Undertaker), Amorsolo (a non-existent Ninja Turtle), Aquapol (Aquaman), Growlsbuster (spoofing The Ghostbusters), Darth Paul (spoofing Darth Vader), Polverine (a spoof of Wolverine, an X-Men character) and many others. The strip does not only showcase domestic life; occasionally, it features adventure, drama, and pure spoof sequences. More often, the strip mirrors the general sentiment of the Filipino people on relevant topics such as corruption in the government as well as Filipino pop culture.iconic is this character, that Polgas appears in a variety of merchandise: limited edition San Miguel beer, plush toys, indie artist sneakers, shirts, and chess sets.
  35. 35. Knowing me, Knowing youPakistanBankayMianI am BankayMian, a 53 year old (animated) qawwal fromPakistan whom you must have seen on Express News.Alongside, I am also a columnist in the Urdu newspaper Expressand my column is published under the title, ‘BankayNama’.People know me well for my sarcasm and wittiness. I use the artof qawwali to comment on everyday issues which are beingfaced by the Pakistani people and use my cynicism for the goodof the society. I strongly believe that parody is the best revengeof modern times. My qawwalis follow the same pattern and sogoes the main line of my qawwali “BankayMianKiQawwali, SubSay Nirali” (BankayMian’sQawwali is the most unique.)As the name Bankay (brave) suggests that I am not scared ofsaying and telling the truth to and in front of anyone – but I sayit my way. This is what makes me stand out from the rest of theqawwals and that is why everyone likes me and respects me somuch.My struggling, stressed out, yet full of energy and enthusiasmqawwal party, consists of BabooBhai, Kallan and Laddan.BabooBhai plays the tabla while Kallan and Laddan are for claps.One interesting fact is that these three copy me in my style andappearance; I certainly don’t mind it, in fact I am proud of it.I am on a mission to be the voice of the common Pakistanipeople and to act as the platform through which I can shout outthe grievances of theirs to the relevant in a humorous way.To watch me in action, visithttp://www.youtube.com/bankaymianqawal
  36. 36. *or any other music player
  37. 37. Playing on my iPod*SINGAPORE Payphone Maroon 5 ft Wiz Khaila JAPAN http://www.youtube.com/ watch?v=5FlQSQuv_mg Kana Nishino Watashitachi Broken Hearted Karmin http://www.youtube.c http://www.youtube.co om/watch?v=jFTMj7va m/watch?v=s8cbak34DR RjI 0 MALAYSIASRI LANKA PathuSenehe Seya Roo Carly Rae Jepsen PoornaSachintha&Kushani Ft. Call me Maybe THILINA R. http://youtu.be/fWNaR-rxAic http://www.youtube.com/watch? v=vXnKFSqs6N0 SOUTH KOREA EpitoneProject – 2nd album Klangit Crack of Dawn SesalMendua http://www.youtube.com/watch? v=u_5C5am2530 http://youtu.be/sHF1YJY7tWc Minuethttp://www.youtube.com /watch?v=K4D8cdz_eA0&feature =related INDIA Wonder Girls - Wonder party album Like This http://www.youtube.com/ Song: ‘PaniDa Rang’ watch?v=7EZTUYwjWBs Girlfriend Movie: Vicky Donor http://www.youtube.com/watch?v=u vzVhrdq0NI http://www.youtube.com/watch? v=yA_S1s0DFmU&feature=fvwrel INDONESIA “AkuPastiBisa” Citra http://www.youtube.com/w atch?v=MVsY4bmYhqE
  38. 38. Playing on my iPod* CHINA Oli Hang Go Go FightingTAIWAN http://v.youku.com/v_show/i 2012 d_XMzk2OTIxMTUy.html by May day http://www.youtub e.com/watch?v=Yyg VVvuIWm4&feature =relmfu Miss D.D Everybody Loves A PHILIPPINES Lover http://v.youku.com/ v_show/id_XMzk3OT YxNDA0.html Ingrosso&Alesso ft. Ryan Tedder Calling (Lose My Mind) http://www.youtube.com/watch? v=9G1I16gJBvU Chien Yao Star Toes http://v.youku.com/v_s how/id_XMzk0NTkxMjU 2.html Calvin Harris The Rain http://www.youtube.com/wa tch?v=jscd9utzNHs PAKISTAN TahirMitthu PerePavandiSaan http://www.youtube.com/wat ch?v=fCP8uv9v0yI
  39. 39. Rage againstWhat’s making people really angry?
  40. 40. Rage against SINGAPORE Project Hello Stranger Sri Lanka The Let-down at Rio-20 
Some groups attending Rio+20 felt the summit was aSri Lanka’s position on Rio+20 was largely in line with complete failure. On the penultimate day, protestersthat of the Group of 77, a coalition of developing took up a position near the entrance to the summitcountries. venue, where the top-level plenary sessions were in
In his Rio +20 address, the Sri Lankan President progress, and said the Green Economy would not saveMahindaRajapaksa said “Outsiders should not the Earth, which was being battered by anti-encroach on a country’s natural resources, whether environmental practices.on land or in the ocean. Protection of the sea bedand the ocean floor against damage by the use of Back in Colombo, organizers of Earth Walk 2012 andenvironmentally unfriendly methods of fishing, such other youth groups were disheartened, upset andas bottom trawling, should be guaranteed by some even angry that the summit had been “so non-international law and practice.” conclusive”.
 Japan Restarting a nuclear plant There was outrage in Japan when the government announced the re-start of one of the shut nuclear plants. 11,000 people surrounded the Prime Minister’s residence with banners saying ‘STOP the nuclear plant’, ‘STOP OOI (name of the nuclear plant)’. The local police arrested one of the protesters who assaulted a police officer. Supporters of the rally included influential figures such as famous writers and actors. But it remains a divisive issue: there are some people who support the reopening of nuclear plants to support Japan’s economic growth.
  41. 41. Rage against India Moral policing by the Mumbai PoliceAssistant Commissioner of Police Vasant Dhoble, 57, Working on a multi-pronged marketing strategy, thehas been accused by his severest critics of trying to team has begun distributing flyers with morningTaliban-ise Mumbai. Mr Dhoble, who heads the newspapers and will distribute around 600,000Mumbai Polices Social Service branch, faced his latest leaflets over the weekend. "We have hired 200criticism on Twitter when he was a trending topic for commercial hoardings across Mumbai. In fact we arerecent raids on some of the citys landmark restaurants paying Rs 28,000 to put up 30 hoardings in theand pubs. Bandra-Santa Cruz area whereas political parties are charged only Rs 8,000-9,000 for this number. BeingIts not just his mission, but his style that has enraged private individuals, we are charged many times morethe city. He often carries a camera during his raids because the civic body assumes we are advertisers,"to film people for relatively minor violations. Armed at says Kanal. The team has spent Rs 1,000 as printingleast once with a hockey stick, MrDhoble arrived to charge for each hoarding.enforce what many in the city believe are archaic laws.He raided Cafe Zoe for playing music without the The artistic community has pledged support from dayrequired license for a DJ, and because it was over- one. Writer-singer RamjiGulati whose song crowded. Apni Mumbai police sabkabhai had created waves will record a special song for the rally.A day later, he raided the Shiro nightclub in Worli on Choreographer SandeepSoparrkar is working on aSaturday, saying it was flouting rules. piece as well. Kabir Bedi posted his thoughts online. "Mumbai Police trample democratic rights (by)He has said in his defence that he needs to protect denying permission for Sunday rally against brutalyoung people who gather at hookah bars and pubs crackdown on citys nightlife," he wrote.which are breaking the law. "I am doing my job," hesaid to NDTV, a week after two women sued the policefor defamation because they were arrested for beingprostitutes in a raid led by Mr Dhoble.A Facebook page called Dhoble - Oppressor of theInnocent Public has 20,000 members. Writer andcommentator PritishNandy has described him asPublic Enemy No 1 on Twitter. TWITTER HANDLEMrDhobles track record in the police force has many ‘#DHOBLE’blemishes, but a patina of political patronage hasprotected him. He was suspended in 1989 foraccepting a bribe in Pune. In 1994, he was sentenced toseven years in prison and fined a lakh for his role in acustodial death. He was dismissed from the force butreinstated in 1996, after his jail sentence was dismissedby the Mumbai High Court. A departmental inquiryagainst him is still pending in this case - the SupremeCourt had ordered this. Before the Special Servicebranch, Mr Dhoble was posted with the MaharashtraVidhanSabha security.The organisers of 24TH June’s proposed anti-Dhoblerally at Carter Road say the Mumbai Polices denial ofpermission has in fact resulted in a fresh groundswell ofsupport.
  42. 42. Rage againstChinaPregnant Editor-In-Chief Forced to Resign A former chief editor of a Chinese website PClady, which provides information services aimed at women, was reportedly forced to resign last month for being pregnant. The company canceled her computer and email account after she refused to quit, reports the XinxiShibao, a newspaper affiliated to the Guangzhou Daily. The 34-year-old woman, surnamed Dong, had been working for the website since last February, rising on the strength of her performance to become chief editor. The Guangzhou-based website asked Dong to quit her job on Apr 24, five days after she informed the company of her pregnancy. Dong had told the company that her doctor had suggested she take a period of time off. The companys senior vice president told her to quit on April 24 despite recently released national regulations stipulating women should not be made unemployed or paid less on account of pregnancy, giving birth and breastfeeding. Dong refused to quit but found her computer, permit and email account had been rendered invalid the same afternoon. Dong said this is not the first time the company has dismissed a pregnant employee, adding that the company prevented a previous incident from being disclosed. The editor says she has retained legal advise over the case. Dong’s story has appeared on China’s largest micro-blogging service Sina Weibo. Within few days, the story has became one of the most discussed topics. Netizens have expressed their anger on this issue, one commented: “As one of the largest websites that target women, it is shame that you don’t even give your employee basic woman rights. Women today are well educated, we should fearlessly go to court to safeguard our legal rights and interests when we have not been treated fairly.”
  43. 43. Rage againstSingaporeThe Ferrari accident and its aftermathOn May 12 2012, 4.15am, at the junction of Rochor Road and Victoria Street, a red Ferrari ran a red light,crashing into a taxi and instantly claiming two lives at the point of impact. This incident reads like an episode ofa drama series; a rich married man from China with an unknown female passenger driving recklessly in thenight causing the death of two other innocent victims. One victim was the taxi driver, a father of 3 and thehousehold’s sole breadwinner. The entire incident was captured on tape by another taxi driver’s inbuilt camerawhose occupants managed to escape death by mere seconds. This footage quickly went viral, sparking outrageonline from both Singaporeans and those in China.This incident has caused additional tension on the ground amongst Singaporeans especially at a time when anti-foreigner sentiment is on the rise. Many blame the government for its ‘liberal’ acceptance of foreign talentwhich they say is the culprit behind the rising influx of foreigners causing trouble.Even the Chinese embassy in Singapore has told its citizens living in the Republic, that “[they] hope that Chinesecitizens living in Singapore will respect life, value the safety of themselves and others, abide by its laws andregulations, and live responsibly and gracefully”. The embassy also conveyed its sincere and deep condolencesto the victims and their families.The Chinese themselves were outraged at the behaviour of one of their own as commentaries have appearedin China condemning the obnoxious behavior of rich Chinese overseas. Many see this irresponsible behaviourasa result of the sudden rising affluence among the Chinese and the lack of education and etiquette that shouldfollow.http://www.youtube.com/watch?v=oZG1HgOyFkU
  44. 44. Rage againstTaiwanPoor working conditions for nursesAbout 200 nurses protested in front of the Department of Healthon 5/30, urging relevant authorities to immediately modify laborlaws to prevent hospitals from further exploiting them."Let me sleep," shouted Liang Hsiu-mei, a member of the RadicalNurses Union, which was formed recently to address theincreasingly deteriorating working conditions for local nursingstaff.Liang presented a sample shift chart that showed how theiremployers forced them to take care of patients when they didnthave enough rest.Nearly one in four nurses had the experience of working both thenight shift and the day shift on the same day, Liang said, citingfindings from a survey her organization had conducted."Only if we have enough rest can patients be in good hands," shesaid.However, some nurses just leave the industry or go to anothercountry to get the better pay and betterquality of life. At themoment, there are 230,000 individuals who hold nursing licensesin Taiwan, though only about 40 percent of them are working asnurses in the work force, according to statistics compiled byhealth officials. According to statistics from the DOH, the turnover rate for nursesreached 20 percent last year, which was 3 to 4 percentage pointshigher than in previous years. About 17,800 people left theprofession in 2011.In a ceremony held to recognize distinguished nurses a few daysearlier, President Ma Ying-jeou announced a set of guidelines fornursing reform and promised to improve the working conditionsfor nurses.
  45. 45. Rage againstIndonesiaLady Gaga’s Cancelled ConcertThe National Police stated that they would not issue a permit for Lady Gaga’s concert scheduled for Jakarta onJune 3, 2012, for, among other reasons, fears that the Grammy Award winner would exploit her sensuality in amanner which could harm the morals of Indonesian youth. This statement is more or less in line with the sametune as that of the Islam Defenders Front (FPI), which previously said that Lady Gaga would “bring the faith ofSatan to the country and thus would destroy the nation’s morals” (The Jakarta Post, May 16, 2012).Whether the police’s decision is right or wrong does not matter. In this case, state institutions seemed to fallunder the influence or are unable to deal with threats that come from religious hardliner groups. In thosecases, the hardliner groups clearly stated that they would launch physical attacks on other parties. Throughtheir actions, the hardliners were actually presenting more potential, and in some cases, actual threats to other groups.The irony, however, is that state institutions, which ideally must stay neutral to protect the well-being of allpeople, are aligning with the hardliner groups. Instead of overcoming potential threats, the state apparatuschooses to cooperate with the side that has launched the threat.Lady Gaga fans went mad and protested back, but it clearly did not save the concert. Local concert promoterBig Daddy Entertainment has promised to issue full refunds for the 52,000 tickets purchased for Lady Gaga’sJune 3 concert in Jakarta, after the US singer backed out early on Sunday morning. Big Daddy executive MichaelRusli told reporters in Jakarta that the tickets would be refunded “100 percent“, starting on June 10. "We willannounce detailed procedures on Wednesday because we have to ask the police to issue a permit for us torefund the tickets, since it will involve crowds," Michael said.A total of 52,000 tickets, with prices ranging from Rp 465,000 (US$50.75) to Rp 2.25 million, have already beensold since tickets sales opened on March 10. Michael Rusli declined to comment on how much money that thepromoter had lost due to the cancellation.A total of 52,000 tickets, with prices ranging from Rp 465,000(US$50.75) to Rp 2.25 million, had already been sold since ticketssales opened on March 10. Michael Rusli declined to comment onhow much money that the promoter had lost due to thecancellation.
  46. 46. Waiting list
  47. 47. Waiting listSri LankaWorld Cup Cricket Twenty20 The 2012 ICC World Twenty20 will be the fourth ICC World Twenty20 competition, an international cricket tournament that will be held in Sri Lanka between September 18 and October 7, 2012. This will be the first World Twenty20 tournament held in an Asian country, the last three being held in South Africa, England and the West Indies respectively. Sri Lankan pacer LasithMalinga has been chosen as the event ambassador of the tournament by ICC. On 21 September 2011, ICC unveiled the logo of the tournament, named "Modern Spin” On 10th June 2012, the 100th day countdown for the ICC Twenty20 World Cup 2012 was launched at the Pallekelle International Cricket Stadium. As part of the celebrations, more than 300 school children from the Kandy District formed a giant 100’ (actual photograph on the left). The ICC together with Sri Lanka Cricket also donated cricket bats to 100 girls and boys schools playing competitive cricket in the Kandy District. Also present at the occasion were Pakistan captain Mohammed Hafeez and Sri Lanka captain MahelaJayawardena and Sri Lanka womens captain ShashikalaSiriwardena. Schedule available on: http://icc-cricket.yahoo.net/events_and_awards/twenty20/fixtures.php Malaysia Prevé from local car manufacturer ProtonRecently, local car manufacturer Proton announcedthat its latest car model, Prevé, has received over10,000 bookings in just two months, making it themost popular 1.6 liter sedan in the market. The Prevéis claimed to be Proton’s effort to offer the mosttechnologically advanced vehicle available to the massmarket and its launch was greatly anticipated by carenthusiasts and the average Malaysian alike.So far, reviews of the car have lauded the Prevé for itsaffordability and for its technological innovations, The 1.6 liter Proton Prevésuch as the built in GPS system and touchscreen audiosystem on the dashboard. Some reviewers have evendeemed the Prevé as Proton’s first global car and itsfinest model yet.
  48. 48. Waiting listIndia‘Gangs of Wasseypur’ This year’s most talked-about movie ‘Gangs of Wasseypur’ is probably the only Hindi film of recent times which is getting so much attention abroad also. The movie director AnuragKashyap is like a representative of Indian cinema, who stands out from the usual masala entertainers. His films are hard-hitting and realistic and that is the reason why ‘Gangs of Wasseypur’ was a hot favourite at Cannes this year. ‘Gangs of Wasseypur’ is a six hour marathon and will be released in two parts. But the 2nd part will be released probably after 2-3 weeks of the first part. At the end of the first part is when you can sit back to watch the trailer of the second one. Last February, Japanese Philippines company Fast Retailing Co., Ltd. Uniqlo formally announced the June opening of the first Uniqlo shop in the Philippines, which will be located at SM Mall of Asia. With just days to go, shoppers are giddy with excitement especially with an opening sale to welcome them for the first 3 weeks. Many came to know and love Uniqlo from their travels around Asia. The arrival of the brand is a big treat for Filipino shoppers. In the next 3 years, more shoppers will get their Uniqlo fix with 49 other stores to open in the greater Manila area.
  49. 49. Waiting listIndonesiaMaroon 5With the cancelation of Lady Gaga’s concert, people areresorting to the next concert by Maroon5, which is scheduledto be on October 5, 2012. Despite the fact that it will the theirsecond concert this year in Jakarta, fans had lined up andfought for the presale tickets launched on June 16. The salesturned out amazing with 8000 presale tickets sold in less than3 minutes.This was exactly what happened on their last visit as well.Looks like Indonesians haven’t had enough of Maroon5, andthis time, Maroon 5 made a short video to promote their tourin Asia, where Jakarta will be the last city, closing their tour.Video:http://www.youtube.com/watch?feature=player_embedded&v=d0BXrq-_7pIPrior to their concert on October 5, Maroon 5 will belaunching their new album, and this is what people have beenwaiting for, on top of the upcoming concert.JapanTokyo Sky TreeTokyo Sky Tree opened on May 22. It is the worlds tallest free-standing tower with a height of 634 meters. The tower wasprimarily built to broadcast clear TV and radio signals withoutinterference from the many skyscrapers that have been built incentral Tokyo. Now, it become a town combining thebroadcast tower, an aquarium, a planetarium and the TokyoSolamachi complex, which boasts 312 shops and restaurants.From May 22 to July 10, entry to the observation desk are byAdvance Reservation only, which had been sold out beforeopening. In the first weekend, Tokyo Sky Tree and surroundingfacilities drew 564,000 visitors. Calculate on a year-long basis,the number of visitors to Tokyo Skytree Town is expected tototal 32 million in the first year, and 25 million in the second.
  50. 50. Waiting list Singapore Diablo III It’s been 12 long years since Diablo II came out, and the worldwide wait for the sequel was finally over this year wth Diablo III’s release. While fans of the game had the option of getting their games through third party suppliers or directly online, many others decided to do the brave thing: Face off countless other fans and get their games in person at the launch event held by Asiasoft at FunanDigitaLife Mall. Some even lined up 24 hours before the launch of the events while others took leave from school and work specially to get their hands on the latest game. But to them, it’s a small sacrifice. Just ask Seth Chan, the first person in the queue. Hestarted queuing with his friends at 6am the day before and even took two days off his annual leave to prepare for this launch event. This craze may not seem so surprising when one takes a look at the statistics: Singaporean youth are playing 27 hours of computer games/week according to an ongoing study by National Institute of Education (NIE). Some fun facts: this game has proved so popular that it’s namesake even made an appearance at this year’s Beerfest Asia in Singapore.
  51. 51. Waiting listand also in Taiwan !Diablo III has been the most anticipated game thisdecade, drawing an eager audience in in Taiwantoo! The game’s creator, Blizzard, had us waitingyears for the next installment to Diablo II – agame that millions of people still play.Those long years of anticipation can seem like alifetime in the gaming world, when games such asWorld of Warcraft, Call of Duty, or Battlefield,release yearly updates .Blizzard, the game’s creators, announced thatDiablo III had sold about 1 million copies in asingle month in Taiwan, making it the hottest-selling PC game this summer.However, there was some negative publicity asone gamer was too excited and couldn’t stopplaying the game day and night, as this 31-year-old man eventually died in front of the computer,with the screen continuing to show Diablo III.That’s how crazy these fans of popular computergamers can become!
  52. 52. Waiting list China Xiaomi “Youth Edition” Smartphone May 15, 2012, Chinese smart phone marker Founded by Chinese Internet guru Lei Jun, Xiao Xiaomi released a new version of its smart phone mi began with a small team but aimed high - to- targeting younger and more price-sensitive make Chinese high-end performing smart consumers. Its name, the 青春 (Qing Chun) or phones with affordable prices. The companys “youth edition” also invokes a feeling of smart phones, which cost around 2,000RMB springtime, indicating that they aim for this to be ($317) or less than half the price of an Apple a seasonal deal. According to the announcement iPhone 4,soldmore than 1.65 million units since on Xiaomi’s Weibo, the model is limited to it entered the market on Oct 20 last year, the 150,000 units, preorders were only available company said. Xiaomi only offers its products through May 18. Priced at 1499 RMB ($238), the through online sales, with limited number new phone is 20% faster in speed but 25% of units at a time due to its limited production cheaper in price 25% compared with the original capacity. model. Earlier this year, Xiaomi secured $90 million in Before the preorder day, the message on Xiaomi’s a venture capital fund-raising that attracted Weibo page has already been reposted 72,000 foreign investors, bringing the total investor times by fans. On May 18, the company sold all financing to $130 million. It also 150,000 phones in just 12 minutes as it launched made Foxconn, the primary Apple product supp the online sale. One netizen commented on its -lier, to be its supplier from January this year. Weibo page: “I heard great things about Xiaomi smart phone, I have been wanting to buy it but the price is kind of expensive to a college student like me. When I heard about the release of the youth edition, I was so happy and I have been waiting in front of computer to preorder on May 18. But it is too popular and I couldn’t get a quota, they should produce more units!”

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