Bigerati - Ogilvy Asia Pacific
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Bigerati - Ogilvy Asia Pacific



Bigerati -- The most explosive stats in May, compiled by Ogilvy Asia Pacific

Bigerati -- The most explosive stats in May, compiled by Ogilvy Asia Pacific



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  • Link: Internet usage is accelerating at a rate even more rapid than expected. The amount of Internet users surged to 477 million in March of this year. Last year, China had 420 million Internet users, far surpassing the 239.2 million internet users the US registered online in 2010. Around 78% of the US population has at least a home based email account. In China, Internet penetration is under 40%, but still greater than countries like Brazil and Mexico.
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  • Links: list does not include China’s TencentWeibo users. While Lady Gaga leads all worldwide Twitter posters with just over 10 million followers, China's top six microbloggers each have more than 15 million followers on Tencent. China's, and likely the world's, most followed micorblogger is Olympic hurdler Liu Xiang, with 16 million followers by May. There are 17 celebrity weibo writers in China who have more than 10 million followers each on Tencentweibo. 
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  • -Though banned in China, Facebook has reached almost 700,000 users.-This is tiny when looking at the entire population, but growing very quickly. -What’s most interesting about the statistics is that nearly 80% of those users are male. -Thereis some speculation that it was caused by Mark Zuckerberg’s recent visit to China, where aspirational Chinese males found him to be a role model.Source: Source:
  • -Also, the total Internet population grew by 39% in the last year to over 450 million people. -The Chinese government has recently released its 27th Internet Development Statistics Report-The government claims that their montioring of the Internet is to protect China’s netizens, 46% of which suffered from an online virus attack last year (and 22% suffered password theft)
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  • Link: sales grew by over 98% in the APAC region in the last year.-37.3 million smartphones were sold, putting it ahead of EMEA for the first time. -The US still had the highest number of smartphone shipments.-Android is the leading global smartphone platform, with 35% of the market-The iPhone has an 18% global share
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  • Link: to India’s telecom regulator, TRAI, the real number of active mobile users in India is only around 500 million, much lower than the projected official number of over 800 million.

Bigerati - Ogilvy Asia Pacific Bigerati - Ogilvy Asia Pacific Presentation Transcript

  •  Bigerati: The most explosive stats from the last month
    May 2011
  • China’s Internet population has soared to 477 million, which is over 100 million more than the amount of people in the United States. 66% of users access the Internet on a mobile device.
    Source: Forbes, Xinhua
  •  Only four countries in the entire world have average peak Internet connection speeds of 30 mbps or more – South Korea, Japan, Hong Kong, and Romania. Taiwan has the fastest growth (increasing 24% last quarter). The global average is 2 mbps. For instance, a one hour television program would take less than eleven minutes to download in South Korea and take three hours to download in a country such as the United Kingdom, which has an average connection speed.
    Source: Akamai’s State of the Internet Report
  • Lady Gaga has over 10 million Twitter followers, making her the world’s most popular microblogger. However, Chinese actress Yao Chen (who uses China’s SinaWeibo platform) comes in third with 8.3 million and counting. While the numbers are similar for now, look for the top Weibo users to pass the Tweeters in the near future.
    Top Ten Twitter Users
    1. Lady Gaga (10.3m)
    2. Justin Bieber (9.8m)
    3. Barack Obama (8.1m)
    4. Britney Spears (7.9m)
    5. Kim Kardashian (7.5m)
    Top Ten SinaWeibo Users
    1. Yao Chen (8.3m)
    2. Little S (7.5m)
    3. Tsai Kang-yung (6.8m)
    4. Zhao Wei (6.6m)
    5. Ho Kyung (6.1m)
    Source: Twitaholic, BloggerInsight, Sina
  • There are 156 million Facebook users in Asia. The Asian nation with the highest amount of users is Indonesia, with 36.5 million. It is followed by India (25.6), the Philippines (23.4), Malaysia (10.4), and Taiwan (9.4).
    Source: Social Bakers
  • Social networking is also huge in the Philippines, where 95 percent of people with Internet access use a social network. Facebook is the country’s most popular website, more than even Google, and has a penetration rate of 93.9 percent. This surge is largely because of the success of social gaming. 54 % of social networking site users cite gaming as the primary reason they log on.
    Source: 24/7 Wall Street, The Philippine Star
  • 8 out of 10 Facebook users in China are male.
    Source: Penn Olson
  • 43% of Chinese enterprises have a website or online shop, and the amount of online shoppers has grown by 49% in the last year
    Source: The People’s Daily
  • The Chinese online gaming industry is expected to grow 21% to US $5.8 billion in 2011, largely due to the success of social gaming. The industry has grown by over 500% in the last five years.
    Source: VentureBeat, Xinhua
  • Asia is now the world’s biggest smartphone market. The industry has doubled in the last year and now accounts for 40% of the world’s smartphone sales. Worldwide, 1.1 billion smartphones will sell in 2015 if the industry maintains it rate of growth.
    Source: Canalys
  • However, feature phones sales (let alone ownership) still outnumber smartphones four to one. The growth of the mobile industry is being driven by demand developing world, fuelled by India and China in particular. These two countries collectively added 300 million new mobile subscriptions in 2010 – that’s more than the total mobile subscribers in the US.
    Source: The International Data Corporation (IDC)
  • India “only” has 500 million mobile phone users
    Source: TRAI