Marketing One-to-One - Sergio Vanturetti
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Marketing One-to-One - Sergio Vanturetti

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Marketing One-to-One - Sergio Vanturetti Presentation Transcript

  • 1. Once upon a time… ONE to ONE Marketing by Sergio Venturetti
  • 2. THE WORLD IS CHANGE
  • 3. TECNOLOGIE ABILITANTI
  • 4. CUSTOMER RELATIONSHIP MONETISATION
  • 5. … molto più di un’amabile  chiacchierata con un consulente hi hi l
  • 6. TheJordanRules.com
  • 7. TRATTARE CLIENTI DIVERSI TRATTARE CLIENTI DIVERSI IN MODO DIVERSO IN MODO DIVERSO Don Peppers & Martha Rogers
  • 8. IDENTIFICA
  • 9. DIFFERENZIA
  • 10. INTERAGISCI
  • 11. PERSONALIZZA