A flash animation of 8 dishes with a twist + 3 MCI branded merchandise was played on a 6*8 screen in malls across 7 cities. (Mumbai, Delhi, Lucknow, Kanpur, Pune, Nagpur and Ahmedabad)
Users were required to click a snap of any one of the dish + 1 MCI branded merchandise to participate.
They were then required to submit their entries on Facebook. All the participants were gratified with MasterChef India merchandise.
The game was also put up on STAR Plus Facebook page, wherein fans had to prepare a dish with a twist by catching 3 main ingredients + 1 MasterChef India branded product to participate.
Dish with the twist were- Apple Bhelpuri, Strawberry Dosa, Jackfruit creamcake, Chocolate pan, Water-melon dry fruit lassi, Fried ice-cream, Chocolate jalebi, Mango Rasgulla.
Instruction screen- Click a snap of a dish with a twist + one 'MasterChef India 2' branded product. Show it to our representative, submit your entry on Facebook and win! Onground flash for this activity A simple game which connects onground audience with the brand online. Here’s how? Representation of onground game flow
Here’s what we achieved… India’s best Online + Onground integration activity. Truly breath taking numbers Millions of impressions Superb integration of activity with the brand’s theme Heavy user participation and interest in the activity both Online and Onground Reach of 4.02 million impressions Hours of time spent by users playing the online game
Results…. Online game (Facebook page) Nos Impressions 2.73 million Clicks on tab 55,852 Average time spent on the game 8-10 mins Onground (2 days activity in 17malls, 7 cities ) Nos Impressions 1.29 million Game plays 6,487