Too many clicks, too much work

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Some professional services websites make visitors work too hard to find the information they want. ARe you making this mistake?

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  • Too many clicks, too much work

    1. 1. MarketingProfessional Services:Too Many Clicks!Too Much Work!Presented byHelen WilkieHelen Wilkie Marketing andCopywriting Serviceshttp://www.HelenWilkie.com
    2. 2. Are You Making themWork Too Hard? • Do your website visitors have to work too hard to find the information they want? • Interesting Tweet made me click through to a site • On the site, it was all downhill
    3. 3. Why All Those Links? • Series of links, each one a title • Could be interesting topics — I might come back and read them • Clicked on the one I wanted • Not there yet!
    4. 4. Not There Yet! • Another page of links! • Visitors would be annoyed by this time • As a marketer, I was curious so I clicked • Finally found my article
    5. 5. How Do I Get Back? • Article didn’t open in new window • No link back to topic list • Had to keep hitting “back” button • Too much trouble, so I left
    6. 6. Too Many Clicks! • Too many clicks mean too much work for your visitors • Lots of content but too difficult to find it
    7. 7. Are YOU Makingthis Mistake? • Could you be making this mistake on your website? • Sometimes we’re too close to our own content to see • Want an outside expert opinion? • http://bit.ly/Nmxunl
    8. 8. For more ideas to marketyour professional services, visithttp://www.HelenWilkie.com

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