MarketingProfessional Services:Too Many Clicks!Too Much Work!Presented byHelen WilkieHelen Wilkie Marketing andCopywriting Serviceshttp://www.HelenWilkie.com
Are You Making themWork Too Hard? • Do your website visitors have to work too hard to ﬁnd the information they want? • Interesting Tweet made me click through to a site • On the site, it was all downhill
Why All Those Links? • Series of links, each one a title • Could be interesting topics — I might come back and read them • Clicked on the one I wanted • Not there yet!
Not There Yet! • Another page of links! • Visitors would be annoyed by this time • As a marketer, I was curious so I clicked • Finally found my article
How Do I Get Back? • Article didn’t open in new window • No link back to topic list • Had to keep hitting “back” button • Too much trouble, so I left
Too Many Clicks! • Too many clicks mean too much work for your visitors • Lots of content but too difﬁcult to ﬁnd it
Are YOU Makingthis Mistake? • Could you be making this mistake on your website? • Sometimes we’re too close to our own content to see • Want an outside expert opinion? • http://bit.ly/Nmxunl
For more ideas to marketyour professional services, visithttp://www.HelenWilkie.com