MarketingProfessional Services:Promote Yourself fromthe PodiumPresented byHelen WilkieHelen Wilkie Marketing andCopywritin...
Another fact from theCICA survey •   Speaking to groups •   40% of respondents say successful •   22% actually do it
Benefits of Speakingto Relevant Groups •   Organization’s promo materials •   Description of you and your talk •   Focus on...
Benefits of Speakingto Relevant Groups •   Your introduction •   Write it yourself •   Don’t underestimate value of good   ...
Benefits of Speakingto Relevant Groups •   Just being the guest speaker •   People will see you as the expert you are
It’s All UnderYour Control •   Write your own promo blurb •   Don’t let them take from website •   Won’t necessarily be be...
It’s All UnderYour Control •   Write your own introduction •   You know best how to position yourself •   Focus first on th...
The Final Piece •   You must deliver a well crafted speech •   Hold their attention •   Provide at least some answers •   ...
For more ideas to marketyour professional services, visithttp://www.HelenWilkie.com
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Professional Services Marketing: Promote Yourself from the Podium

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In marketing your professional services, consider the time tested, successful method of public speaking to groups interested in your subject.

Published in: Business, Education
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  • Professional Services Marketing: Promote Yourself from the Podium

    1. 1. MarketingProfessional Services:Promote Yourself fromthe PodiumPresented byHelen WilkieHelen Wilkie Marketing andCopywriting Serviceshttp://www.HelenWilkie.com
    2. 2. Another fact from theCICA survey • Speaking to groups • 40% of respondents say successful • 22% actually do it
    3. 3. Benefits of Speakingto Relevant Groups • Organization’s promo materials • Description of you and your talk • Focus on professional experience • What you’ve done for others in their field
    4. 4. Benefits of Speakingto Relevant Groups • Your introduction • Write it yourself • Don’t underestimate value of good introduction
    5. 5. Benefits of Speakingto Relevant Groups • Just being the guest speaker • People will see you as the expert you are
    6. 6. It’s All UnderYour Control • Write your own promo blurb • Don’t let them take from website • Won’t necessarily be best for your purpose • It’s a sales message telling people why they should come and hear you speak • Stay within organization’s stated word count
    7. 7. It’s All UnderYour Control • Write your own introduction • You know best how to position yourself • Focus first on the audience’s needs or challenges • Then why you are the right speaker for them to address this challenge • Type it up in large type
    8. 8. The Final Piece • You must deliver a well crafted speech • Hold their attention • Provide at least some answers • Need help? Ask about my presentation coaching service: http://www.mhwcom.com/CoachingandConsulting.html
    9. 9. For more ideas to marketyour professional services, visithttp://www.HelenWilkie.com
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