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New View Shopper Centric Agency

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Shoppers are the main focus of New View. …

Shoppers are the main focus of New View.
We are specialists for differentiating brands in the cluttered promotion and shopping environment.
Even if more than 10 years ago we have delivered only in Romania, during past years we have increased exports of our added value in Europe and abroad.
New View team has 82 people in the research / creative / design / programming & accounting departments and more than 2500 business associates.

Among our business partners are companies / brands like: Mondelez, Procter&Gamble, Szakal Metal, Samsung, Pharmaceris, Coca Cola, Cora Hypermarche, Interbrands Distribution, Swisscom, etc..

New View is approaching shoppers behind efficient services & products:
- Internal and external research
- Developing the campaing concept / design
- Production of standard and customized POSMs / gadgets
- Logistics at Romanian national level
- Promo support (merchandisers, hostesses, promoters, etc.)
- Events
- PR
- Web programming & online promo
- Call Centers / SMS campaigns
- OOH / Audio / Video / Written Press promo campaigns
- Campaigns monitoring

Published in Marketing , Business , Technology
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  • 1. Subject of Copyright © Subject of Copyright ©  Shopper Centric Agency © 2014 by S.C. New View. All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means,  electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of S.C. New View.
  • 2. Subject of Copyright © Subject of Copyright ©  • 10 years of business achievements for local & international clients • Our staff which have held some of the most Senior Marketing & Sales  positions in the industry • More than 2500 business associates Who recommends us?
  • 3. Subject of Copyright © Subject of Copyright ©  1. Company presentation  4 ‐6 2. Business partners 7 ‐ 8 3. Business 9 – 46  3600 shopper centric approach 10 – 17  Shopper communication 18 – 22  Innovation 23 – 27  PR 28 ‐ 32  Events 33 ‐ 46 Why are we recommended?
  • 4. Subject of Copyright © Subject of Copyright ©  1. Company presentation
  • 5. Subject of Copyright © Subject of Copyright ©  market opportunity assesment brandingsales forces tailoring the in-store sales promotions direct marketing PR programming interactive media advertising design events Best in class services
  • 6. Subject of Copyright © Subject of Copyright ©  • 82 city managers and  regional supervisors • Logistic capabilities  (warehousing,  transportation) in all  marked areas • +2500 hostesses,  promoters, merchandisers Best in class resources
  • 7. Subject of Copyright © Subject of Copyright ©  2. Business partners
  • 8. Subject of Copyright © Subject of Copyright ©  Business partners
  • 9. Subject of Copyright © Subject of Copyright ©  3. Business
  • 10. Subject of Copyright © Subject of Copyright ©  3600 shopper centric approach
  • 11. Subject of Copyright © Subject of Copyright ©  Concept Design Production Implementation Spanish stores activation
  • 12. Subject of Copyright ©  Concept Design Production Implementation Multi-brand point of sell
  • 13. Subject of Copyright ©  Concept Design Production Implementation Activation Centre
  • 14. Subject of Copyright © Subject of Copyright ©  Concept Design Production Implementation Store reinvention Before After
  • 15. Subject of Copyright © Subject of Copyright ©  +2000 outlets renewed Research with target shoppers Concept & Design Call Center Implementation & Follow up
  • 16. Subject of Copyright ©  +2000 outlets renewed Call Center
  • 17. Subject of Copyright © Subject of Copyright ©  +2000 outlets renewed Preparation of Implementation
  • 18. Subject of Copyright © Subject of Copyright ©  Shopper communication
  • 19. Subject of Copyright © Subject of Copyright ©  Shopper communication Sales consultants Concept & Design POSMs Production Implementation
  • 20. Subject of Copyright © Subject of Copyright ©  Shopper communication Sales consultants Concept & Design POSMs Production Implementation
  • 21. Subject of Copyright © Subject of Copyright ©  Shopper communication Sales consultants Concept & Design POSMs Production Implementation
  • 22. Subject of Copyright © Subject of Copyright ©  Shopper communication Sales / Medical consultants Concept & Design POSMs Production Implementation
  • 23. Subject of Copyright © Subject of Copyright ©  Innovation
  • 24. Subject of Copyright © Subject of Copyright ©  Balkans Innovation Centre Concept & Design POSMs Production Implementation
  • 25. Subject of Copyright © Subject of Copyright ©  Digital promoters
  • 26. Subject of Copyright © Subject of Copyright ©  Project: Digital Promoters Objective: Approach shoppers in an innovative and  memorable way and help them take an informed  decision. Idea:  Display a video system in all retail stores that  would allow the following: • Display  promotional messages • Create  audio & video interaction between  remote promoters and in store potential buyers • Provide  extensive info on P&G brands Involvement:   Concept, design, production, implementation,  including: • Call Centre studio  • 10 remote promoters Implementation: Romanian Retail stores Digital promoters
  • 27. Subject of Copyright © Subject of Copyright ©  WEB Concept & Design Implementation European implementation
  • 28. Subject of Copyright © Subject of Copyright ©  PR
  • 29. Subject of Copyright © Subject of Copyright ©  Event: Elle Style Awards Objective: Lenor winning shoppers luxury  participation at the Elle Style Awards  event. Involvement: Stylists: Cristina Pana, Miruna Micsan,  Radiana Bratu Make‐up artist: Andra Manea Hairstyling  by: Ana Hereseanu & Ioana Dobre. Location: Bucharest, Parliament’s Palace ELLE
  • 30. Subject of Copyright © Subject of Copyright ©  ELLE
  • 31. Subject of Copyright © Subject of Copyright ©  Piata Universitatii (high traffic subway station). Bucharest Romania, 07:00 AM 60 Lenor’s ambassadors. Purpose: Lenor ‘s perfume testing & sampling activity. Lenor perfume’s testing
  • 32. Subject of Copyright © Subject of Copyright ©  Campaign: “Which Parfumelle are you?” Blogger Andressa – Lenor Subtile Actress Daniela Nane – Lenor Magnifique Lenor “kidnappings”
  • 33. Subject of Copyright © Subject of Copyright ©  Events
  • 34. Subject of Copyright © Subject of Copyright ©  Project: Always University Program ‐ “Dreams  academy” Timing: 2 months Objective: To approach entry level students through  a dedicated Always Platinum and UNESCO program. Celebrity: Sore (singer and actress in TV series “Pariu cu viata”) Off‐line activation: 66 Universities, 6 Colleges, 21  Academic Cities. Sampling activity with 61,994 kits. Always University Program
  • 35. Subject of Copyright © Subject of Copyright ©  Always University Program
  • 36. Subject of Copyright © Subject of Copyright ©  Sales Conference - Duracell Hostesses Concept & Design Implementation
  • 37. Subject of Copyright © Subject of Copyright ©  Swisscom – Romanian Tour Concept & Design Implementation
  • 38. Subject of Copyright © Subject of Copyright ©  Project: Ariel expert Tour (2012 & 2013) Objective: Launch of a cook book signed by  one of the most renowned chefs in Romania:  Chef Sorin Bontea (Masterchef). Participants: 10.000 Locations: in store/gallery (Carrefour, Real,  Cora, Auchan, Kaufland) Duration:  2‐3h/event, 1 event/weekday, 2 events/  weekend day On site activities: "The secrets of an  impeccable meal" revealed by Chef Sorin Bontea. • 10 accessible/affordable recipes together  with on‐site photos • Tips & tricks • iography of Sorin Bontea Ariel EXPERT tour
  • 39. Subject of Copyright © Subject of Copyright ©  Ariel EXPERT tour
  • 40. Subject of Copyright © Subject of Copyright ©  Ariel & Fairy EXPERT tour
  • 41. Subject of Copyright © Subject of Copyright ©  Playground construction in Tineretului Bucharest Park. Launching event with Bucharest City Hall and Pampers. Playground construction
  • 42. Subject of Copyright © Subject of Copyright ©  Event: AUTOR, the first fair of contemporary  designer jewelry. New View covered all 10 editions. Objective: Contemporary Jewellery Exposition  where Lenor Parfumelle Glamorous  ambassadors wore and presented the beautiful  jewellery pieces from over 20 Romanian top  jewellery. Involvement: Well known Romanian jewellery  designers Location: Bucharest, French Institute AUTOR fair (10 editions in a row)
  • 43. Subject of Copyright © Subject of Copyright ©  AUTOR fair (10 editions in a row)
  • 44. Subject of Copyright © Subject of Copyright ©  Nurenberg PET CARE fair
  • 45. Subject of Copyright © Subject of Copyright ©  Event: All Hollow #4 Launch || Newcomers  Party @ TIFF 2013 Objective: Build product awareness.  Create buzz and word of mouth. Approach a  special target, creative people with great  influence in their areas of expertise. Deliver the product attributes: luxurious  feeling and attitude. Involvement: The audience of the party was  formed by the most important artists, VIPs,  cool people in Romania. Location: Club Midi Cluj Napoca (ranked 25 in  Top 100 best clubs in Europe) ALL HALLOW Event
  • 46. Subject of Copyright © Subject of Copyright ©  ALL HALLOW Event
  • 47. Subject of Copyright © Subject of Copyright ©  Thank you! +40 766 450 345 / +40 311 03 8063 +40 311 03 8066 fax office@newview.ro www.newview.ro © 2014 by S.C. New View. All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means,  electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of S.C. New View.