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Social Media Panel (May 2013) Palm Coast Chamber

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This is the visual presentation deck used in Palm Coast Chamber's Social Media Panel on May 8, 2013.

This is the visual presentation deck used in Palm Coast Chamber's Social Media Panel on May 8, 2013.

Published in: Technology, Business

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  • 1. SOCIAL MEDIA PANELSOCIAL MEDIA PANELMay 8, 2013May 8, 2013
  • 2. Topics and PresentersTopics and Presenters1. Listening (Ky Ekinci)1. Listening (Ky Ekinci)2. Content Creation (Connie Rice)2. Content Creation (Connie Rice)3. Sharing Content (Cindy Dalecki)3. Sharing Content (Cindy Dalecki)4. Geo Location (Mark Woods)4. Geo Location (Mark Woods)
  • 3. LISTENINGLISTENINGby Ky Ekinciby Ky Ekincion twitteron twitter@KyEkinci@KyEkinci
  • 4. My 3 Favorite ToolsMy 3 Favorite ToolsFor ListeningFor Listening
  • 5. Twitter SearchTwitter Searchatat search.twitter.comsearch.twitter.com
  • 6. Google AlertsGoogle Alertsatat google.com/alertsgoogle.com/alerts
  • 7. HashtagsHashtagsA hashtag is a word or a phrase prefixedA hashtag is a word or a phrase prefixedwith thewith the ## symbolsymbol –– which is a form ofwhich is a form ofmetadata tag (online keyword).metadata tag (online keyword).Hashtags provide means for groupingHashtags provide means for groupingkeywords for emphasis and easier search.keywords for emphasis and easier search.Most commonly used in twitter, instagram,Most commonly used in twitter, instagram,and googleand google--plus. Hashtags are also comingplus. Hashtags are also comingsoon to facebook.soon to facebook.
  • 8. CONTENT CREATIONCONTENT CREATIONby Connie Riceby Connie Riceon twitteron twitter@DaytonaFood@DaytonaFood
  • 9. Produce original, interesting content that isProduce original, interesting content that issharable with your audience.sharable with your audience.This can include blog posts, links to webThis can include blog posts, links to webpages, photographs, or video.pages, photographs, or video.
  • 10. Everyone suffers from ADD on the web.Everyone suffers from ADD on the web.Use attention grabbing writing structure suchUse attention grabbing writing structure suchas lists, bullet points, and short paragraphs.as lists, bullet points, and short paragraphs.
  • 11. Educational Marketing!Educational Marketing!Teach your audience something new orTeach your audience something new orhelpful in a way that relates to your producthelpful in a way that relates to your productor service.or service.
  • 12. Grab the attention of the search engines withGrab the attention of the search engines withspecific key words and phrases in your textspecific key words and phrases in your text(but don(but don’’t overdo it!) and do not duplicatet overdo it!) and do not duplicatefrom other sources.from other sources.
  • 13. Respect copyrights!Respect copyrights!Copying content is not just unprofessional butCopying content is not just unprofessional butit is also search engine unfriendly.it is also search engine unfriendly.Certainly it could also get youCertainly it could also get youin legal trouble.in legal trouble.
  • 14. SHARING CONTENTSHARING CONTENTby Cindy Daleckiby Cindy Daleckion twitteron twitter@CindyDalecki@CindyDalecki
  • 15. Interacting and SharingInteracting and SharingInteracting and Sharing Content on Your Social NetworksInteracting and Sharing Content on Your Social Networks
  • 16. It takes more thanIt takes more thanjust posting and tweetingjust posting and tweetingTALK TO PEOPLE. NOT AT THEM.TALK TO PEOPLE. NOT AT THEM.Respond to comments,positive or negative.Do not ignore yourfollowers."Speak" normally. Themore normal you sound,the more interactionyoull receive.Share content fromother people & pages.
  • 17. When to Share?When to Share?Consider the time of the day,Consider the time of the day,and the day of the week when posting.and the day of the week when posting.
  • 18. Finance Companies: Banks close on Sundays, thisdoesnt mean you should ignore your fans on thisday. 4% of finance posts are on Sunday, interactionrates are 29% higher.Restaurants: Though interaction rates are 19%higher than on weekdays, only 18% of posts occuron the weekends.Nonprofits: Interaction rates are 14% higher onSaturday and Sundays, though weekends are theleast utilized days of the week.When to Share?When to Share?Consider the time of the day,Consider the time of the day,and the day of the week when posting.and the day of the week when posting.
  • 19. Social Media Timing FactsSocial Media Timing Facts
  • 20. Where to Share?Where to Share?
  • 21. How to Share?How to Share?Overwhelmed? There are tools to helpOverwhelmed? There are tools to help……Scheduling tools are available -Hootsuite, TweetDeck, SocialOomph,Buffer, SocialFlowOutsourcing (my favorite)!Median pay for an in-housesocial media manager is$45K-$55K
  • 22. Determine ObjectivesDetermine ObjectivesTHAT IS YOUR BUSINESS OBJECTIVESTHAT IS YOUR BUSINESS OBJECTIVES• Increase Brand Awareness• Feedback on Products or Services Before Launch• Reduce Customer Service Operational Costs• Provide More Information onyour products or services to Future Clients• Capitalize on Real Time Events• Better Understand YourCompetitions Landscape• Crisis Management
  • 23. GEO LOCATIONGEO LOCATIONby Mark Woodsby Mark Woodson twitteron twitter@TikiTender@TikiTender
  • 24. LeveragingLeveragingGeoGeo--Location ServicesLocation Services(aka Free Advertising)(aka Free Advertising)•• Harness your customers desire to tellHarness your customers desire to telltheir friends what they are doing, showtheir friends what they are doing, showtheir friends what they are doing, andtheir friends what they are doing, andinform their friends where they areinform their friends where they aredoing it.doing it.•• Every time someone checks into yourEvery time someone checks into yourbusiness, they are advertising yourbusiness, they are advertising yourbusiness.business.
  • 25. FourSquareFourSquareFoursquare encourages users to checkFoursquare encourages users to check--in at locations inin at locations inreturn for virtual badges and points.return for virtual badges and points.It works across many mobile devices and businesses canIt works across many mobile devices and businesses canoffer rewards of their own, currently for free.offer rewards of their own, currently for free.It helps users keep up with friends, discover whatIt helps users keep up with friends, discover what’’ssnearby, save money and unlock deals.nearby, save money and unlock deals.Cross networkCross network! Interacts with Twitter,! Interacts with Twitter,Facebook, Instagram, and others.Facebook, Instagram, and others.Foursquare is heavily crowdFoursquare is heavily crowd--sourced. Claimed your venue?sourced. Claimed your venue?
  • 26. Google PlacesGoogle PlacesGoogle Places helps users discover nearby places.Google Places helps users discover nearby places.Quickly search for Restaurants, Cafes, Bars and otherQuickly search for Restaurants, Cafes, Bars and otherplaces, while on the go.places, while on the go.Google Places also makes it easy to quickly rate the placesGoogle Places also makes it easy to quickly rate the placesvisited.visited.By rating places users get placeBy rating places users get placerecommendations based on the placesrecommendations based on the placesthey like and recommendations fromthey like and recommendations fromtheir friends.their friends.
  • 27. Facebook PlacesFacebook PlacesFacebooks Places feature lets users share theirFacebooks Places feature lets users share theirwhereabouts with their entire network.whereabouts with their entire network.Places can be tagged in photos and status updates.Places can be tagged in photos and status updates.By searching for nearby places, users can see reviews andBy searching for nearby places, users can see reviews andrecommendations by their friends.recommendations by their friends.Facebook is heavily crowdFacebook is heavily crowd--sourced.sourced.Make sure people are sharing theMake sure people are sharing theinformation you want them to share.information you want them to share.
  • 28. Yelp!Yelp!A mobile yellow pages with reviews and offers.A mobile yellow pages with reviews and offers.Search for places to eat, shop, drink, relax and play thenSearch for places to eat, shop, drink, relax and play thenread reviews from an active community of locals in theread reviews from an active community of locals in theknow.know.In addition to this you can also engageIn addition to this you can also engagewith customers privately and publiclywith customers privately and publiclywithin the application.within the application.Are you listening?Are you listening?
  • 29. InstagramInstagramWait a minute, Instagram is just for sharing photos. Right?Wait a minute, Instagram is just for sharing photos. Right?Instagram has a geoInstagram has a geo--tagging feature. Users not only sharetagging feature. Users not only sharewhat they are seeing, but where they are seeing it.what they are seeing, but where they are seeing it.Businesses & events should encourage the use of hashtagsBusinesses & events should encourage the use of hashtagsfor promotion.for promotion.BeBe creative!creative!Mon Petit Chou Spa & Salon in St. Augustine hasMon Petit Chou Spa & Salon in St. Augustine hasa note next to the mirror in the powder rooma note next to the mirror in the powder roomthat saysthat says ““Hello Beautiful! Instagram Opp!Hello Beautiful! Instagram Opp!#monpetitpowderroom#monpetitpowderroom””..
  • 30. Q & AQ & A
  • 31. Thank you for attending theThank you for attending theSOCIAL MEDIA PANELSOCIAL MEDIA PANELMay 8, 2013May 8, 2013