How to Use Mobile                             to Grow Your Business                                      The world is goin...
Jason Jaynes, Co-founder of                                                                                               ...
SECTION 1: WHY DO I WANT A MOBILEPRESENCE FOR MY BUSINESS?- the social media resource for small business and entrepreneurs...
Mobile is Here to Stay                                       Source: MaryMeeker KPCB Internet Trends 2011- the social medi...
Smartphones are Not a Fad                         Source: MaryMeeker KPCB Internet Trends 2011- the social media resource ...
Smartphones Used by Everyone- the social media resource for small business and entrepreneurs   6
Apple and Android Rule- the social media resource for small business and entrepreneurs   7
Consumers and Smartphones60% browsed a website                                52% found location of a          36% made a ...
Businesses and Smartphones      23% of small businesses have a                                    20% send text messages t...
SECTION 2: WHAT DOES IT MEAN TO BEMOBILE ACCESSIBLE?- the social media resource for small business and entrepreneurs   10
3 Ways to Get a Mobile PresenceFull website accessed from                            Mobile website accessed   Mobile app ...
Compare the 3 Approaches                                                                             Mobile Site      Mobi...
Which Way Should I Go?                 Mobile App                                        Mobile Site                      ...
SECTION 3: HOW DO I DEFINE SUCCESS ONMOBILE?- the social media resource for small business and entrepreneurs   14
Measure, Measure, Measure1. Make sure you have an analytics package   integrated.2. Review metrics on a monthly basis.3. T...
How Are My Customers Interacting with   My Mobile App or Mobile Site? 1. Are users returning to app or mobile    website? ...
Is My Mobile App or Mobile Website     Driving Purchase Decisions?1. Are users spending time in modules or pages   that dr...
The milk+honey storyAlissa Bayer, Founder/Owner milk+honey wanteda mobile app but the barriers were to great forher small ...
milk + honey spa and salon                       App metrics since launch             Total App Downloads                 ...
milk + honey spa and salon29% of all module views   18% of all module views   11% of all module views                     ...
milk + honey spa and salon                 Deal notification (12/13/2011)             Users Allowing Notifications      44...
Questions                          Jason Jaynes: 888.551.2765                          jjaynes@apptive.com                ...
More Tools for Small Business             Keep an eye on Office Arrow                for the introduction of              ...
Upcoming SlideShare
Loading in...5
×

How to Use Mobile Apps to Grow Your Business

763

Published on

The world is going mobile, giving
small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
763
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How to Use Mobile Apps to Grow Your Business

  1. 1. How to Use Mobile to Grow Your Business The world is going mobile, giving small business new opportunities Brought to you by: @SStrategy1 #OASocial - the social media resource for small business and entrepreneurswww.socialstrategy1.com
  2. 2. Jason Jaynes, Co-founder of @apptive | www.apptive.com • Co-founder of Apptive, a company dedicated to enabling businesses to harness the power of smartphone apps, quickly and economically. • Deep experience and knowledge in marketing, mobile and social media. • Oversaw all B2B marketing across the media, content and social divisions as Vice President of Marketing for Demand Media. • Background includes product strategy, enterprise mobile security, development and sales for Credant Technologies, Entrust, enCommerce, and Accenture. Steve Ennen, President & Chief Intelligence Officer @SStrategy1 | www.socialstrategy1.com • President & Chief Intel Officer of Social Strategy1, a company that activates the social web for business through intelligence gathering, strategy development, and online marketing. • Former Founding Managing Director of the Wharton Interactive Media Initiative (WIMI) and Wharton Lab for Innovation in Publishing, recognized as authoritative thought leaders in interactive and digital media and their impact on broader business matters. • Developed curriculum in emerging and interactive media strategies for MBA programs and Executive Education courses, and consulted with dozens of global corporations on interactive media strategy at the University of Pennsylvania • Background includes digital business strategies, digital transformation, video and mobile messaging, social networks and development of digital revenue strategies for American Business Media, Ingage Networks, New York University and the U.S. State Department.- the social media resource for small business and entrepreneurs 2
  3. 3. SECTION 1: WHY DO I WANT A MOBILEPRESENCE FOR MY BUSINESS?- the social media resource for small business and entrepreneurs 3
  4. 4. Mobile is Here to Stay Source: MaryMeeker KPCB Internet Trends 2011- the social media resource for small business and entrepreneurs 4
  5. 5. Smartphones are Not a Fad Source: MaryMeeker KPCB Internet Trends 2011- the social media resource for small business and entrepreneurs 5
  6. 6. Smartphones Used by Everyone- the social media resource for small business and entrepreneurs 6
  7. 7. Apple and Android Rule- the social media resource for small business and entrepreneurs 7
  8. 8. Consumers and Smartphones60% browsed a website 52% found location of a 36% made a purchase business 31% compared prices 30% of all restaurant searches 53% purchase as a result are done on mobile of a smartphone search Sources: • Google internal data, 2011 • Google/OTX, The Mobile Movement, US April 2011 • Google/OTX, The Travelers Rode to 70% use smartphone 51% of business travellers Decision 2011 • AT&T survey of 300 small businesswhile shopping in-store get travel information owners, October 2011 - the social media resource for small business and entrepreneurs 8
  9. 9. Businesses and Smartphones 23% of small businesses have a 20% send text messages to mobile-friendly website customers 14% of small businesses have a mobile app- the social media resource for small business and entrepreneurs 9
  10. 10. SECTION 2: WHAT DOES IT MEAN TO BEMOBILE ACCESSIBLE?- the social media resource for small business and entrepreneurs 10
  11. 11. 3 Ways to Get a Mobile PresenceFull website accessed from Mobile website accessed Mobile app accessed directly mobile browser from mobile browser on device - the social media resource for small business and entrepreneurs 11
  12. 12. Compare the 3 Approaches Mobile Site Mobile AppFormatted forsmartphone?Installed onsmartphone?Launched fromsmartphone? *requires mobile browser *requires mobile browserLeveragessmartphone Some (e.g. location)capabilities?- the social media resource for small business and entrepreneurs 12
  13. 13. Which Way Should I Go? Mobile App Mobile Site Both approaches require custom development. What is you goal? Awareness? Loyal Customers? Unique Functionality?- the social media resource for small business and entrepreneurs 13
  14. 14. SECTION 3: HOW DO I DEFINE SUCCESS ONMOBILE?- the social media resource for small business and entrepreneurs 14
  15. 15. Measure, Measure, Measure1. Make sure you have an analytics package integrated.2. Review metrics on a monthly basis.3. Track online to offline conversion. - the social media resource for small business and entrepreneurs 15
  16. 16. How Are My Customers Interacting with My Mobile App or Mobile Site? 1. Are users returning to app or mobile website? 2. Are users remaining active over a period of time? 3. Where are they spending the most time? - the social media resource for small business and entrepreneurs 16
  17. 17. Is My Mobile App or Mobile Website Driving Purchase Decisions?1. Are users spending time in modules or pages that drive conversion?2. Are users open to ongoing communication?3. Are users responding to ongoing communication?4. Are users purchasing as a result of my app or mobile website? - the social media resource for small business and entrepreneurs 17
  18. 18. The milk+honey storyAlissa Bayer, Founder/Owner milk+honey wanteda mobile app but the barriers were to great forher small business. 1 Cost – between $15k-$50k to have an App built. 2 Complexity – process to develop and manage an app is too difficult. 3 Time – takes avg. of 3-6 months to have an App built. 18
  19. 19. milk + honey spa and salon App metrics since launch Total App Downloads 298 Active Users 70% (Opened in last 180 days) Used App Two Times or More 63% Used App More Than 9 Times 23% 19
  20. 20. milk + honey spa and salon29% of all module views 18% of all module views 11% of all module views 20
  21. 21. milk + honey spa and salon Deal notification (12/13/2011) Users Allowing Notifications 44% Notification Open Rate 67% Mobile users who have entered 9% store as result of notification 21
  22. 22. Questions Jason Jaynes: 888.551.2765 jjaynes@apptive.com @jasoncjaynes Steve Ennen: 646-334-5893, steve@socialstrategy1.com @EnnenSS1- the social media resource for small business and entrepreneurs 22
  23. 23. More Tools for Small Business Keep an eye on Office Arrow for the introduction of “SocialBeam” the social media toolbox for small business coming in February. http://bit.ly/SocialBeam- the social media resource for small business and entrepreneurs 23
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×