Jeff Hilimire: Twitter: Marketing Must or All Hype?

What the h*$% is OfficeArrow, LLC. 2009.

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Jeff Hilimire Chief Digital Officer Engauge @jeffhilimire [email_address]

With 250+ employees and locations in five states, the concept of Engauge is to group brilliant agencies in the most vital marketing disciplines today – branding, direct, and digital:

Engauge Communications

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Clients

Everyone’s a skeptic "Everything that can be invented has been invented." -- Charles H. Duell, U.S. Commissioner of Patents, in 1899. "I think there is a world market for maybe five computers." --Thomas Watson, chairman of IBM, 1943 “ I think these things [social networks] are going to have some legs, and yet there’s a faddishness, a faddish nature about anything that basically appeals to younger people.” --Steve Ballmer, Microsoft CEO “ It’s inherently silly and it’s inherently dumb.” --John Mayer, singer/songwriter, speaking on Twitter, who now is the #6 Twitter user in terms of number of followers (close to 1,000,000)

So how do I not sound like a Twitter dork (a twork?)

For more Twitter terms: http://twictionary.pbworks.com /

Tweet: when you send a msg via Twitter (not a “twit”)

Twit: when you say you “twittered” something

Hashtag: tweet topic (i.e. #swineflu)

Tweetup: when Twitter users meet <GASP> face-to-face

TwitPic: 3rd party application that allows pics to be tweeted

Twitterview: a public interview conducted over Twitter

Dweet: a tweet made, under the influence of alcohol

Twang: a tweet from someone in the South

RT: short for re-tweet.

8 With all this noise, what makes Twitter so special?

So why is Twitter relevant?

It’s growth is undeniably impressive

Fastest Growing Social Networking Site June 2008 – June 2009 1460% ~ 30M Twitter Accounts Today

Twitter’s growth caveat

Imitation is sincerest form of flattery

Because Oprah is doing it ;)

43%

Because it has big time haters (so it must be doing something right)

"Twittering stems from a lack of identity. It's a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity ."

-- clinical psychologist Oliver James

"Using Twitter suggests a level of insecurity whereby, unless people recognize you, you cease to exist. It may stave off insecurity in the short term, but it won't cure it ." -- cognitive neuropsychologist Dr David Lewis "A way of making sure you are permanently connected to somebody and somebody is permanently connected to you, proving that you are alive. It's like when a parent goes into a child's room to check the child is still breathing. It is a giant baby monitor ." -- book author Alain de Botton