Steve Ennen: Wharton Interactive Media Initiative Overview

Wharton Interactive Media Initiative
Steve Ennen, Managing Director
The Wharton School, University of Pennsylvania
www.whartoninteractive.comennen@wharton.upenn.edu
215-746-4591
OfficeArrow, LLC. 2009.

WIMI Team & Location
Eric T. Bradlow, Peter S. Fader, Co-Directors
Steve Ennen, Managing Director
Rebecca Alig, Associate Director
www.whartoninteractive.com
www.penninteractive.com
wimi-mail@wharton.upenn.edu

Brings a passionate data-driven perspective to media businesses -- i.e., content distribution and information acquisition -- in a way that no other business school in the world can match.
Distinguishes itself with a tight focus on the interaction between content provider and user, capitalizing on the wealth of individual-level data that are exploding at the crossroads of commerce, technology, and entertainment.
Is dedicated to bringing world-class research rigor to better understand these complex interactions in order to drive new business strategies and tactics that will reshape the media landscape.

Knowledge development
Broad faculty involvement
Research publications
Training of doctoral students
Cross-disciplinary
Knowledge dissemination
Leverage Knowledge@Wharton
Widespread media coverage
Coverage in trade publications
Impact conferences
Industry collaboration
Joint work with media and content provider firms
Corporate financial support
“Members only” summits
“Matchmaker” for academic-practitioner research projects
4

WIMI Activities
Global network of researchers and Corporate Partners
Research projects underway with Corp. Partners including Office Arrow, ESPN, Hulu, OMD, Zumbox, Rapp, The Philadelphia Zoo, Microsoft, Expedia.com
Working with researchers from Wharton, LBS, MIT; Wharton doctoral and MBA students
Degree program courses (eventually a concentration)
Interactive Media Marketing MKTG394
Monetizing Emerging Interactive Media MKTG668
Managing the Value of Customer Relationships MKTG768
Alumni outreach – hundreds contacted
Mentoring programs
On-campus recruiting
Job placement/Internships -- “Digital Evangelist”
5

Catch WIMI @
Monthly, Penn Interactive Media Colloquium, Wharton, started Sept. 11(www. penninteractive.com)
Office Arrow “Lift Summit” Atlanta, Sept. 15-16
OMMA, Sept. 22
Power Panel on Interactive Media, Wharton SF, Oct. 1
AdAge “Making Advertising Better” NYC, Oct. 13
emetrics, Washington D.C., Oct. 16-19
ANA National Conference, Phoenix, Nov. 5
Supernova, San Francisco, Dec. 2-3
Impact and Emergence of User Generated Content, w/MSI Wharton, Dec. 10-12
Future of Publishing, Wharton, May, 2010
6

More information:
Steve Ennen, Managing Directorennen@wharton.upenn.edu
Rebecca Alig, Associate Directorralig@wharton.upenn.edu
www.penninteractive.com
wimi-mail@wharton.upenn.edu

Steve Ennen: Wharton Interactive Media Initiative Overview

by LIFT Summit 2009 on Sep 23, 2009

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Steve Ennen: Wharton Interactive Media Initiative Overview — Presentation Transcript