Erik Qualman: How Social Media Transforms the Way We Do Business

socialnomics
by: erik qualman

social media changes personal behavior
businesses must recognize and adapt to this behavior
what are successful businesses and people doing to excel?

“It’s about a people driven economy, stupid.”

www.livemocha.com

“Social Media has overtaken pornography as the number one online activity.”
Source: Hitwise

www.pope2you.com

social media behavior
preventative
braggadocian

business preventative
we aren’t doing social
might be negative feedback
Competition will poach customers

we no longer search for the news, the news finds us
products and services will find us in the future

?
?
products find us
Finding a baby seat

marketers jobs change
more dale carnegie, less david olgivy
products with the best value win
customers win

TripAdvisor Application

ESPN NFL Bloggers
“Tom Sawyer Approach”

“It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music Executive
Source: TechCruch

False
Evidence
Appearing
Real

NBC vs. ABC
2008 Olympics
2009 PGA

Kama Sutra

Socialnomics Ten Commandments
More Dale Carnegie & less David Ogilvy; listen first, sell second
Have one essence and be true to that essence – Social Schizophrenia
Produce great products and services rather than rely on great messaging
Products & services will find us ≈ 78% trust peer recommendations
Successful marketers will function more like party planners
It’s about Me: Enable your customers to brag and look cool by passing it on
It’s a people driven economy, stupid
Making mistakes within social media is far better than doing nothing
Social media will help eliminate multiple individual redundancies
Companies’ achievement will be dependent on your social media success

“Qualman makes a powerful case that social media has forever changed the way we live and do business. Socialnomics helps make sense of it all.”– Dr. Stuart, Levy, Professor, George Washington University

“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor

"Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” - The Miami Herald

"The social media revolution has raised new and important questions and is now interwoven into our lives. Whether you are an executive, a parent or a basketball coach, Qualman's Socialnomics is a great guide for these issues." – Tom Izzo, Head Basketball Coach of Michigan State University

Erik Qualman: How Social Media Transforms the Way We Do Business

by LIFT Summit 2009 on Sep 23, 2009

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Erik Qualman: How Social Media Transforms the Way We Do Business — Presentation Transcript