socialnomicsby: erik qualman

social media changes personal behaviorbusinesses must recognize and adapt to this behaviorwhat are successful businesses and people doing to excel?

“It’s about a people driven economy, stupid.”

www.livemocha.com

“Social Media has overtaken pornography as the number one online activity.”Source: Hitwise

www.pope2you.com

social media behaviorpreventativebraggadocian

social media behaviorpreventativebraggadocian

social media behaviorbusiness preventativewe aren’t doing socialmight be negative feedbackCompetition will poach customers

social media behaviorwe no longer search for the news, the news finds usproducts and services will find us in the future

??products find usFinding a baby seat

Finding a baby seat

marketers jobs changemore dale carnegie, less david olgivyproducts with the best value wincustomers win

more dale carnegie, less david olgivy

products with the best value win

customers win

TripAdvisor Application

ESPN NFL Bloggers“Tom Sawyer Approach”

“Tom Sawyer Approach”

“It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music ExecutiveSource: TechCruch

FalseEvidenceAppearingReal

NBC vs. ABC2008 Olympics2009 PGA

2008 Olympics

2009 PGA

Kama Sutra

Socialnomics Ten CommandmentsMore Dale Carnegie & less David Ogilvy; listen first, sell second Have one essence and be true to that essence – Social SchizophreniaProduce great products and services rather than rely on great messaging Products & services will find us ≈ 78% trust peer recommendationsSuccessful marketers will function more like party planners It’s about Me: Enable your customers to brag and look cool by passing it on It’s a people driven economy, stupidMaking mistakes within social media is far better than doing nothingSocial media will help eliminate multiple individual redundanciesCompanies’ achievement will be dependent on your social media success

More Dale Carnegie & less David Ogilvy; listen first, sell second

Have one essence and be true to that essence – Social Schizophrenia

Produce great products and services rather than rely on great messaging

Products & services will find us ≈ 78% trust peer recommendations

Successful marketers will function more like party planners

It’s about Me: Enable your customers to brag and look cool by passing it on

It’s a people driven economy, stupid

Making mistakes within social media is far better than doing nothing

Social media will help eliminate multiple individual redundancies

Companies’ achievement will be dependent on your social media success

“Qualman makes a powerful case that social media has forever changed the way we live and do business. Socialnomics helps make sense of it all.”– Dr. Stuart, Levy, Professor, George Washington University “In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor "Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” - The Miami Herald "The social media revolution has raised new and important questions and is now interwoven into our lives. Whether you are an executive, a parent or a basketball coach, Qualman's Socialnomics is a great guide for these issues." – Tom Izzo, Head Basketball Coach of Michigan State University