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Erik Qualman: How Social Media Transforms the Way We Do Business
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Erik Qualman: How Social Media Transforms the Way We Do Business



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  • 1. socialnomics
    by: erik qualman
  • 2. social media changes personal behavior
    businesses must recognize and adapt to this behavior
    what are successful businesses and people doing to excel?
  • 3. “It’s about a people driven economy, stupid.”
  • 4.
  • 5.
  • 6.
  • 7. “Social Media has overtaken pornography as the number one online activity.”
    Source: Hitwise
  • 8.
  • 9.
  • 10. social media behavior
  • 11. social media behavior
  • 12. social media behavior
    business preventative
    we aren’t doing social
    might be negative feedback
    Competition will poach customers
  • 13. social media behavior
    we no longer search for the news, the news finds us
    products and services will find us in the future
  • 14. ?
    products find us
    • Finding a baby seat
  • 15. marketers jobs change
    • more dale carnegie, less david olgivy
    • 16. products with the best value win
    • 17. customers win
  • TripAdvisor Application
  • 18. ESPN NFL Bloggers
    • “Tom Sawyer Approach”
  • “It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music Executive
    Source: TechCruch
  • 19. False
  • 20. NBC vs. ABC
    • 2008 Olympics
    • 21. 2009 PGA
  • Kama Sutra
  • 22.
  • 23.
  • 24.
  • 25. Socialnomics Ten Commandments
    • More Dale Carnegie & less David Ogilvy; listen first, sell second
    • 26. Have one essence and be true to that essence – Social Schizophrenia
    • 27. Produce great products and services rather than rely on great messaging
    • 28. Products & services will find us ≈ 78% trust peer recommendations
    • 29. Successful marketers will function more like party planners
    • 30. It’s about Me: Enable your customers to brag and look cool by passing it on
    • 31. It’s a people driven economy, stupid
    • 32. Making mistakes within social media is far better than doing nothing
    • 33. Social media will help eliminate multiple individual redundancies
    • 34. Companies’ achievement will be dependent on your social media success
  • “Qualman makes a powerful case that social media has forever changed the way we live and do business. Socialnomics helps make sense of it all.”– Dr. Stuart, Levy, Professor, George Washington University
    “In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor
    "Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” - The Miami Herald
    "The social media revolution has raised new and important questions and is now interwoven into our lives. Whether you are an executive, a parent or a basketball coach, Qualman's Socialnomics is a great guide for these issues." – Tom Izzo, Head Basketball Coach of Michigan State University