Oemiestours Marketing Presentation


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Strategic plan

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Oemiestours Marketing Presentation

  1. 1. CK2007/035048/23
  2. 2. • The Name • Ownership • About Oemie’s Tours •Vision and Mission • Strategic Planning •Goals •Organisational Structure •Transaction Process •Training and Development •Critical Success Factors • Marketing Strategy •Services Offered •Target Market and Product •Membership • Finances • Social Responsibilities • Questions Overview
  3. 3. Pronunciation : Oe~mee Origin: Arabic Meaning: My Mother The Name
  4. 4. Tourist guide since 2006 Nominee in Celebrating woman in Tourism 2008 Finalist in national tourist guide in 2009. Oemies Tours was established in 2010 Ownership
  5. 5. • Inbound Tour Operator. • Registered Close Corporation: March 2010 • Specialise in tailor-made tours and daily excursions. • Emphasise Cape Malay culture and history • A percentage of procurement is used for the skills development of staff • 100% BEE company About Oemie’s Tours
  6. 6. Vision Mission  To provide an exciting and memorable tourism  To be the best tour operator service while also adding to:  To provide excellent service  Local job creation  To employ local people who can benefit from  Empowerment of historically the tourism industry disadvantaged individuals  To provide breathtaking, educational and  Alleviate poverty memorable experiences  Add to the economic growth of the  To be the best ambassador for the promotion of country South Africa. Vision and Mission
  7. 7. • To approach a financial institute for Short start up capital term • To secure a contract of R500 000-.00 • Buy Vehicle to add to assets and capacity Medium building term • Increase permanent staff to 5 • secure contract of R1.5 Long million term • To be listed on the JHB Stock exchange Goals
  8. 8. Hajira Ganie Director Madeniah Hendricks Aalia Ganie Out-sourced Registered Registered Tourist Other Language Tourist Marketing Administrator/ Tourist Guides (Own Guide/Part-time Office Guides Office Manager Vehicles) administrator Rushdi Harper Shaheed Ebrahim Razak Allie Jasmin Johnson French Italian German Organisational Structure .
  9. 9. Internal Growth External Growth • SA Host • Encourage tourist guides to • TEP Toolkit workshops become entrepreneurs. • Customer services • Incentives for employees • Educational tours – schools • Tour operators /travel agency Training & Development
  10. 10. • Good Leadership • Job descriptions • Business Plan • Policies and procedures Critical success factors
  11. 11. Local Advertising Exhibitions • Travel Magazines • Radio • Newspapers Website • Branded Promotional Material Marketing Branding Brochures Business Social Cards Networking Marketing Strategy
  12. 12. Private and Transfer Home Hosting Packaged Tours Services Educational Safari Tours Meet and greet Tours Services Offered
  13. 13. Provide Quote Initial Confirmation Enquiry (web of quote or telephone) Complete process Thank you diagram for Booking note each client’s transaction Follow up/ Payment Feedback Service delivered Transaction process
  14. 14. Target market Unique Selling Point • Personalised Tours • FIT travellers • Flexibility • Family groups • Interacting with locals • Leisure tourists • Enjoy delicious Malay cuisine • Grey tourists • Experience diversity of Cape Town • Focus on the Cape Flats area Target Market
  15. 15. Cape Town Routes Unlimited Cape Flats Wetlands Forum Membership
  16. 16. • Al Wagah School-Hearing impaired – Athlone equipment • Friends for ever pre- school- Kenwyn educational toys • Voluntary Radio Presenter • Ishraaq pre school-Grassy Park educational toys Social Responsibilities
  17. 17. www.oemiestours.co.za ? Questions
  18. 18. Thank you. Experience a Slice of Paradise! CK2007/035048/23