About Marketing professional with extensive Direct Response experience. Multi-channel marketer - DM, Press Inserts, Telemarketing, DRTV, Online and Inbound. B2C aquisition and retention specialist. Hands on management of full campaign process from budgeting & strategic planning to procedural execution, media planning & buying, artwork & design and full campaign measurement to P&L.
Experience in new product development, branding, content creation, content repurposing, creative management and procedure strategy.
Strong staff development and leadership skills as well as expertise in vendor relationship management.