How To Create An Effective Social Media Strategy

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A guide on how to create an effective social media strategy for your small business.

Published in: Self Improvement
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How To Create An Effective Social Media Strategy

  1. 1. Create an Effective Social Media Strategy Copyright Oddentity MediaSunday, March 3, 13
  2. 2. Prepare and Compare See what your competition is up to Is there a void in the social media world for your industry? Are people talking about you online? What are they saying? Can you turn these comments into a meaningful conversation? How much time can you commit to your campaign?Sunday, March 3, 13
  3. 3. Pick Your Team Your team members could and should come from different departments. Bring in people that understand marketing and customer service. You will probably need a graphic designer to create original imagery and content.Sunday, March 3, 13
  4. 4. Create Measurable Goals What do you want to achieve? Brand Recognition Lead Generation Customer Service Brand LoyaltySunday, March 3, 13
  5. 5. Pick the Right Tools Now that you have goals you need to measure your efforts! Research available tools like Hootsuite, Sprout Social and Radian6. Choose the one that makes sense financially and delivers the data you need.Sunday, March 3, 13
  6. 6. Target Your Audience!Sunday, March 3, 13
  7. 7. Figure out where your customers hang out online. Dedicate your resources to the networks they frequent the most. Measure all of your efforts! Optimize the time of day you post Optimize your content for each network Are photos working best on Facebook? Are your links on Twitter getting click throughs?Sunday, March 3, 13
  8. 8. Create Content! The most successful social media managers are content creators not curators. Why send links to your competitors? Create engaging graphics, blog posts and share them everywhere! The more personal your content is the more your customers will connect with your brand. Avoid controversial topics such as religion or politics. Know what you are and keep to what you know!Sunday, March 3, 13
  9. 9. Measure and Adapt!Sunday, March 3, 13
  10. 10. Need Help? www.oddentitymedia.com email: ideas@oddentitymedia.com phone: 203-521-3896Sunday, March 3, 13
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