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October Showreel A Sept09
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October Showreel A Sept09

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October\'s latest Showreel.

October\'s latest Showreel.

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  • 1. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
  • 2. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Our formula at October is simple. We are a compact creative team that seeks interesting and challenging projects, where we can deliver our clients a competitive advantage through quality, considered design.
  • 3. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
  • 4. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Credit Suisse First Boston The brief The Solution Corporate event invitation An invitation to catch attention An invitation tag was and reflect the ‘Summer’ theme of tied to a fresh seasonal flower the event was required. and packaged in a box. The strong photographic style and vibrant colours ensured the spirit of summer was maintained.
  • 5. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Credit Suisse First Boston The brief The Solution Corporate event menu To design a menu for a prestigious A hard backed book which golfing event. included both illustrated golfing trivia along with the dinner menu, ensured that this became an event to remember. Over 80% of the delegates took the book away with them.
  • 6. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Lever Brothers The brief The Solution Lux brand reviterlise A new radical design was required to A modern, classic photograph revitalise this famous brand that was was used to portray a sense of luxury. loosing it’s market share. Each shower product was differentiated by the subtle duotone colours.
  • 7. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING James Gent The brief The Solution Brand development A logo and packaging for a toiletry A monogrammatic device was created range was required for James Gent, a that portrayed elegance and looked new London shop. It was to look established. Applying foiling to rich upmarket and established. textured backgrounds, debossing soap and metallic printing on wrappers, portrayed the essence of this upmarket shop and it’s products.
  • 8. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Destrooper Oliver The brief The solution Biscuit packaging re-positioning Destrooper wished to repackage their A photographic style that highlighted premium biscuit range to appear the product, combined with a more upmarket. signature endorsement, delicate typography and wrap seal gave the new packaging a sense of luxury.
  • 9. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
  • 10. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB CAMPAIGNS ConvaTec Wound Therapeutics The brief The Solution AQUACEL and AQUACEL Ag Product advertising As competitors were launching A campaign with a ‘copy cats’ similar products to AQUACEL and theme, played on the maxim that AQUACEL Ag, ConvaTec needed to imitation was the highest form of position themselves as leaders in flattery, or that the competitors their markets. products were merely imitations, or ‘copy cats’. copy cats copy cats Waring MJ, Parson D, 2001. Physico-chemical characterisation of carboxymethylated spun cellulose fibres. Biomaterials: 22. AQUACEL® and Hydrofiber ® are registered trademarks of E.R. Squibb & Sons L.L.C., ConvaTec Ltd is an authorised user. Imitation is the greatest form of flattery. Other dressings may strive to look and act like market-leading ConvaTec Ltd., Harrington House, Milton Road, Ickenham, Uxbridge UB10 8PU AQUACEL® and AQUACEL® Ag, but none of them contain Hydrofiber ®, Imitation is the greatest form of flattery. the unique technology from ConvaTec. Other dressings may strive to look and And that s the big difference. act like AQUACEL® and AQUACEL® Ag, but none of them contain Hydrofiber ®, ConvaTec’s unique gelling technology that absorbs exudate and locks it away from the wound1. © 2004 E.R. Squibb & Sons, L.L.C. And that’s the big difference. No animals were harmed in the making of this advertisement. For further information contact ConvaTec on 0800 289738 (UK) or 1800 946938 (RoI) 1 No animals were harmed in the making of this advertisement. ConvaTec Ltd., Harrington House, Milton Road, Ickenham, Uxbridge UB10 8PU AQUACEL®, AQUACEL® Ag and Hydrofiber ® are registered trademarks to ConvaTec, a division of E.R. Squibb & Sons L.L.C. © 2004 E.R. Squibb & Sons, L.L.C.
  • 11. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING ConvaTec Wound Therapeutics The brief The Solution Brand development for interiors The WT Global Development Centre Incorporating all of the brand did not reflect the new identity and values including colour, shape and values of the new brand. It also did form, an environment was designed not have the stature of a leading that reflected the new expression. technology driven organisation HQ. It also ensured that visitors would experience the new brand within an environment. Present exterior
  • 12. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
  • 13. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING London Transport The brief The solution Merchandising brand re-positioning The existing London Transport’s By using stylised tube tunnel Souvenir brand was looking very graphics and a consistent use tired and lacked visual consistency of corporate colour, brand over the range. A total make over awareness was increased. POS to revitalise and reinvigorate it’s material was also produced to unique position within the sector highlight their sales areas within was required. other retail outlets. Inspiration was based upon light from a tube train.
  • 14. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
  • 15. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Total Being The brief The Solution Brand launch - advertising To create a unique brand position The solution was to educate, persuade for a nutritional healthcare company and inspire the feeling of wellbeing specialising in hair analysis service rather than align themselves too closely across all channels of communications. to the pharmaceutical industry.
  • 16. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Total Being Brand launch - consumer leaflet
  • 17. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Total Being Brand launch - web site
  • 18. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Total Being Brand launch - display stands
  • 19. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Tesco The brief The Solution Malt Whisky To create a label that portrayed the A rich textured illustrative style was essence of the area from which the used to show the familiar view of product came. Campbeltown. This was combined with delicate, descriptive typography.
  • 20. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Retail Brands The brief The Solution Peanut Puffs product packaging To create packaging for a new peanut The solution shows a pack that reflects flavoured snack. The design needed to the flavour and character of this reinforce the peanut flavour and new product, through the warmth of promote the product as an all inclusive colours and the style of photography. family snack.
  • 21. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Retail Brands The brief The Solution Three Tigers Indian snack product packaging To create a simplistic packaging The solution shows a pack that reflects solution for a range of Indian snacks. the essence of the product’s flavour These snacks are to be positioned through colour and Indian detailing. within the Asian aisle section of major retailers.
  • 22. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Royal Dansk The brief The solution Product repackaging To create a ‘Scottish’ feel to the Danish The use of textured, rich deep burnt shortbread biscuits packaging. colours as a photographic background portrayed a subtle Scottish feel to this product.
  • 23. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
  • 24. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Premier Inn The brief The Solution Hotel room environment October was requested to produce October highlighted areas that could be concepts that help create a friendlier, up-dated at a nominal cost without more comfortable environment thus changing expensive items of furniture more aligned to a mid market hotel ie bed and surround. than budget
  • 25. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Premier Inn Hotel room environment _paintings Concepts Finished art
  • 26. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING
  • 27. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Man Investment Products The brief The Solution Corporate brand re-positioning Over a period of years MIP’s brand A visual theme of ‘Natural had lost it’s direction. The Engineering’ was developed which challenge was to ensure enabled flexibility across all of the that MIP’s new re-positioning gave corporate and marketing collateral. them a strong visual presence This concept also reflected the within the very competitive client’s unique proposal for financial product area. supplying clients with individual ‘Financially Engineered’ solutions.
  • 28. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Little Steps The brief Brand creation To create an identity and website for a new children's’ day nursery. The Solution October created a hand drawn logo style which reflected the nursery’s ethos, approachable and friendly. This concept was carried through on to the website.
  • 29. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Where all brands start We believe a good brand start here. We create and implement the complete brand experience from it’s creation through to application. LEWISHAM HOMES a new way local authority Gentleman’s toiletries
  • 30. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Where all brands start Artwork production house Financial services
  • 31. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Where all brands start life coach charity training
  • 32. BRAND CREATION AND DEVELOPMENT LITERATURE STRUCTURE 3D WEB PACKAGING Clients we have worked with • Abbeyfield • Guinness • Monarch Airlines • Abbey National • Hill Samuel • Nortel • Almay • Holcim • Premier Inn • Alliance & Leicester • Howarth • Retail Brands • BP Chemicals • Imperial Cancer • Rimmel • Bristol-Myers Squibb Research Fund • Royal Mail • British Coal • Intrum Justicia • Sage • Budgens • IVO • Smiths Industries • ConvaTec • Jenny Morris Agency • SSB Citi • Credit Suisse • Jupiter Tyndall • Sutton & East Surrey Water • Delaval • Little Steps Day Nursery • Tellings • DfEE • Lever Brothers • Tefal • Druid • Lincoln • Tesco • EveryChild • Lloyds TSB • Total Being • Foundation for sport • London International Group • Transport for London and the arts • Man Investment Products • Foreign & Colonial • Maritime and Coastal Agency
  • 33. October Design Limited 34 Charmouth Road St Albans Hertfordshire AL1 4SN Andrew Camp 07775 742314 andrew@october-design.co.uk www.october-design.co.uk