Using Voip Telephony To Enhance Your Business
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Using Voip Telephony To Enhance Your Business

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Octavia's CEO GIles Sirett gave a presentation at a SME expo on the potential of an Octavia Office phone system

Octavia's CEO GIles Sirett gave a presentation at a SME expo on the potential of an Octavia Office phone system

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  • This first slide is business advice (nothing to do with VOIP) I own a small business – I KNOW how important perception is. Particually important when you’re embryonic: you can’t afford people to realise how small you are, you need to give the percention of size and stability How do you get round it? Websites have given SMB’s an amazing ability to pitch abover their weight Ditto other forms of marketing BUT Sooner or later prospects are going to phone you People do not expect to call mobiles, they do not expect xxx
  • So, most buisnesses will use some form of PBX (private branch exchange) – i.e. A phone system This helps with your presentation to the outside world and also allows your staff to work more efficenctly Queues, voicemail, integration with Outlook/CRM, conferencing, Call attendants, remote working,
  • So – here’s to the education This gets a bit techy What is VOIP? This is the way the world is moving.... Lets look at the figures This is no longer “bleeding edge” technology – it is becoming mainstream
  • I’m going to show you later how MASSIVE cost saving can be achieve with VOIP, but lets first look at how you can tap into this technology
  • I’m going to show you later how MASSIVE cost saving can be achieve with VOIP, but lets first look at how you can tap into this technology
  • Lets look at how a traditinal office phone system or PBX hanges togther. These are the systems in use in most SME’s today They are provided by people like Avaya, Mitell & Siemans NOW LETS LOOK AT THE AREAS YOU PAY FOR
  • Now lets look at how a VOIP based PBX hangs togtehr: FIRST notice that it is on the same network as your IT. So there is no additonal cabling A software based PBX, such as provided by 3CX is typically 70% cheaper to implment (and that is a complete implementation cost) As far as your staff are concerned: they could just have normal handsets like THIS one on the desk (some people prefer these) However Can use software based phones - I’ll show you them later (think of them as corporate skype) – and they are FREE Any teleworkers can connect directly into the system = no call charges
  • Traditioanlly, only a hardware PBX would give you the functionality you need
  • SHOW OF HANDS BC is a hours presentation in its own rights, so will be quick BC as a subject is about your business not being exposed to unnecessary risks It is the last thing usually on the mind of a growing SME

Using Voip Telephony To Enhance Your Business Using Voip Telephony To Enhance Your Business Presentation Transcript

  • Using VOIP telephony to enhance your business Giles Sirett CEO, Octavia IT Services
  • So, who am I?
    • CEO of IT Management & Support company
    • Run the IT & telephony for over 200 organisations
    • I am IT Director for many organisations (including many SME’s)
    • Always having to select the best technology for our customers.....
  • Setting the scene -The perception of an SME
    • For Small Businesses, perception is key
    • Primary interaction through website, stationary, etc BUT...
      • telephone remains primary route into many organisations
      • The initial experience they get will affect their perception
      • To create a good perception
        • Well answered calls
        • Being dealt with in a timely fashion
        • Speaking to the right person
        • Leaving messages
    View slide
  • Setting the scene - The role of a PBX
    • Essential
      • Handle inbound calls
      • Allows users to have extensions
      • Internal calls
      • Transfer of calls
    • Desirable (but becoming essential)
      • Unified Voicemail
      • Unified fax (to/from desktop)
      • Full remote working
      • Call attendants
      • Conferencing
      • Integration with other systems (Outlook, CRM, etc)
      • Tele-presence
    View slide
  • What is VoIP?
    • VoIP is NOT Skype! (but Skype does use VoIP)
    • VoIP = Voice over IP = “sending of voice over an IP network”
    • Replaces traditional PSTN (which is “circuit based”)
      • Pay per circuit (line)
      • Call charges from PSTN
      • Circuits are for fixed locations
    • VoIP
      • No concept of circuits, data is packet switched = no charges for circuits
      • Pure VoIP calls are not charged
      • Use of “SIP Trunk” to connect in to PSTN
      • Geographic independence
  • Why VoIP?
      • The benefits of VoIP
        • Cost, cost, cost
        • Scalable
        • Portable
        • Productivity
        • Business Continuity
      • VoIP in use:
        • Used for international trunking & most corporate phone systems
        • Over half of UK (500+) businesses now use IP Telephony (58.8%) 1
        • An additional 27.2% of UK businesses are expected to implement VoIP solutions in the next three years 1
        • VoIP solutions now account for more than 24 per cent of all fixed-line telephone subscriptions in Europe 2
        • VoIP is expected to grow , reaching 74% of all businesses by 2012 3
    Sources: 1) Dell’Oro Group 2) TeleGeography 3) Instat
  • How a business can tap in to VoIP
    • Use free online services (Skype, etc)
      • Free
      • Not “business grade”
      • Bad perception
    • Use subscription based services
      • Initially cheap
      • Can be business grade (if properly considered – but often not)
      • Quickly gets expensive
    • Implement a VoIP PBX
      • Business grade
      • Scalable
      • Configurable
      • Traditionally expensive.......
  • How a business can tap in to VoIP
    • Use free online services (Skype, etc)
    • Use subscription based services
    • Implement a VoIP PBX
      • Traditionally expensive.......
  • A traditional office phone system
    • Expensive hardware PBX
    • expensive ISDN & calls
    • call charges to remote workers
    • call charges to roaming users
    • call charges to branch offices
    • No choice (competition) for PSTN calls
  • A VoIP based office phone system
    • Software PBX 70 % cheaper
    • Free calls to remote workers
    • Free calls to roaming users
    • Free calls to branch offices
    • Take advantage of “Least Cost Routing” PSTN
    • Free soft-phones replace handsets
  • How to implement a fully featured PBX if budgets are tight
    • DO NOT buy a hardware based PBX
    • Go for a software based PBX such as 3CX
        • Leverage your IT infrastructure
        • Feature rich out of the box (no extra licenses)
        • Allows use of soft phones (saves on handset costs)
        • No “smoke and mirrors” easy to manage – reduces ongoing costs
    • Choose a good implementation partner
    • Avoid subscription based services– can be cheap initially but will charge for features
  • What you can expect from a software based PBX
      • “ Enterprise Grade” Features
        • Choice of desk phones or soft phones
        • Transfer of calls
        • Unified Voicemail
        • Unified fax (to/from desktop)
        • Full remote working
        • Call attendants
        • Conferencing
        • Integration with other systems (Outlook, CRM, etc)
        • Tele-presence
  • The Advantages of a software based PBX PSTN SIP VoIP VoIP Users Out of office Mobile workers In the office
  • How to avoid poor call quality with VoIP
      • There are no quality issues with VoIP (only with unsuitable or poor lines)
      • Perception: Most people associate VoIP with Skype, etc which are not considered business grade
      • bandwidth (c. 100Kbps / channel = ISDN quality)
      • Consider: QoS, network infrastructure, service providers
      • Get a good supplier/partner – (avoid cheap, pay per use services)
  • How VOIP will help with your business continuity plans
    • BC is not just fires and floods:
    • What would the effect be on your business?
    • SME’s traditionally couldn’t afford to mitigate risks
      • Traditional PBX/BT line = 20+ days to fully recover
    • Software based PBX/SIP = 20 minutes to fully recover
    • Staff easily tele-work if no access
  • Demonstration
    • Demonstration of 3CX phone system
      • Normal phones
      • Call attendant
      • Softphones
      • Mobiles
  • Q & A
      • Q & A
        • [email_address]
        • www.octaviais.co.uk