Linked In for Beginners Presentation by Paul McGarrity, Octave Online Communications

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This Linked In presentation for beginners explains what Linked In is and provides some background information to the social network. It will help professionals understand the extent of what can be done on Linked In, understand why it is important and help individuals decide if Linked In is a suitable social network for them.

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Linked In for Beginners Presentation by Paul McGarrity, Octave Online Communications

  1. 1.
  2. 2. For Beginners<br />
  3. 3. Is<br />not just a glorified online C.V or another social media site?<br />
  4. 4. What is………..<br />
  5. 5. Is…<br />The World’s Largest Professional Network <br />Perhaps your most important social media channel. <br />An opportunity to create a dynamic, highly visible online profile…….. + more <br />
  6. 6. What can I do on ….<br /><ul><li> Gain Connections with other professionals
  7. 7. Research and generate leads
  8. 8. Status Updates – sync with Twitter
  9. 9. Gain and show recommendations
  10. 10. Gain Introductions
  11. 11. Source and join groups
  12. 12. Recruit </li></li></ul><li>Why do I need to be on …….<br />?<br />
  13. 13. “If you want to want to hang out with the big players – a place where connections are made, leads are generated and deals are done – then you need to spend more of your time on Linked In”<br />Lewis Howes<br />Author of LinkedWorking<br />
  14. 14. ?<br />
  15. 15.
  16. 16.
  17. 17. Facts and Figures <br />
  18. 18. 120 MILLION PROFESSIONALS WORLDWIDE<br />
  19. 19. Not just another social media site……..<br />
  20. 20.
  21. 21.
  22. 22. Credits: Amodiovalerio Verde<br />
  23. 23. SENIORITY WORLDWIDE<br />
  24. 24. Signing Up <br />
  25. 25.
  26. 26. Navigation … <br />a quick guide <br />
  27. 27. Do’s and Don’ts <br />
  28. 28. Your Profile<br />
  29. 29. Your Profile<br />Must be you and must be public Add current and past positions<br />Add Links to sites and visa-versa <br />Add specialities / skillsMake it social – add Twitter, blogs<br />Work in Progress!<br />
  30. 30. Your Connections <br />Your aim is to source and add appropriate and relevant contacts.<br />
  31. 31. Your Connections <br />Quality not Quantity <br />You need to try to add people who knowand trust you <br />Startwith people you have worked with!<br />Aim for decision-makers within target sectors <br />What about fellow members of professional organisations?<br />People you have met at trade fairs and networking events?<br />
  32. 32. Recommendations <br />Recommendations are references that appear on your profile. Great way to add credibility!<br />
  33. 33. Groups<br />Linked In Groups: Private forums centred around a common theme or area – e.g CIPR, World Tourism Network <br />
  34. 34. Groups<br />Tips: <br />Start with 2-3 industry or professional groups that are relevant to you <br />Follow and interact with other members <br />Look for business opportunities through groups<br />
  35. 35.
  36. 36. Final Thoughts and Advice <br />
  37. 37. Decide if <br />Is the social media channel for you - if so, really use it!<br />
  38. 38. Don’t use <br />As a sales promotion or spamming tool!<br />
  39. 39. Create a great <br />Profile. <br />Make it social – interact with people! <br />
  40. 40.
  41. 41. www.linkedin.com/in/paulmcgarrity<br />Why not sign up for our monthly newsletter on digital marketing? <br />www.OctaveOC.com<br />Why not join our Facebook Page? <br />www.facebook.com/<br />octaveonlinecommunications<br />

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