Digital Integration Presentation by Paul McGarrity, Octave Online Communications

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This presentation illustrates the transition from traditional marketing methods to digital integration explaining why this is necessary for success.

This presentation illustrates the transition from traditional marketing methods to digital integration explaining why this is necessary for success.

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  • Explain what I do and services
  • The first thing you realise when you look at the online media map – is that there is so many to choose from!So the only sensible thing to do is to choose the channels and tactics that best suit your business objectives. So you have to go back to the start and look again at your marketing objectives and business obs.
  • Changing media behaviour is starting to have a major impact on marketing. Just look at the difference between budget increases for the top online methods versus decreases for the old marketing methods.
  • Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.
  • A lot of the developments in online media have been built around social communities – from sites such as MySpace and Facebook and themed communities such as Mumsnet
  • Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.
  • Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.
  • Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.

Transcript

  • 1.
  • 2. I. New World – Same Old Marketing?
  • 3.
  • 4.
  • 5. Source: Brian Solis, 2009
  • 6.
  • 7.
  • 8. 2. New World – How to Succeed?
  • 9.
  • 10. Be interesting …
    and go where the party is
  • 11.
  • 12. The World Best Integrated Marketer……
  • 13.
  • 14. What’s Hot..............
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Why it Works…………
  • 20. Mass Market Appeal ….. Always has worked, always will
  • 21. It’s Creative…… and it has to be!
  • 22. It Complements How People Use Media!
  • 23.
  • 24. Are about ………..
    Sharing
    Engagement
  • 25. 3. How to Integrate your marketing.
  • 26. Your Customers...
    Review your Marketing!
    Channels
  • 27.
  • 28. Join in the
    conversation with
    people!
  • 29. If you can’t be interesting ……be useful
  • 30.
  • 31. Customer Service ....
  • 32. “Solution for businesses is to change business practices
    to suit the new marketplace – not to try to adapt the old
    business models to new world.”
  • 33. www.linkedin.com/in/paulmcgarrity
    www.OctaveOC.com
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