Webinar Pres 19th feb

619 views

Published on

Convert more customers through #EmailMarketing- Webinar This webinar by Mr.Punit Modhgil will help you to know the importance of email marketing in your business, the best practices that can be used in #EmailMarketing.
It will also help you to know the best time, day and platform for #EmailMarketing. Moreover it carries the insights from our Report Igniting Engagement, which tells the primary marketing goals of the marketeers and the best engagement tool which is used by them.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
619
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Webinar Pres 19th feb

  1. 1. Convert more customers through #EmailMarketing Punit Modhgil Co-Founder - Octane.in Director – Octane Research @modhgil @octanein All Rights Reserved © 2014 :: Octane Marketing.
  2. 2. About Octane.in @octanein • India’s no. 1 ESP platform for opt-in, permission based email marketing; started the No-Spam movement in India • Enterprise class, secure and scalable • 100+ brands, ~1bn emails per month • Onsite (Premise) & Online (Cloud); 100% DIY • Multi-channel –> Email + SMS, Transactional and Promotional • Best in Class Product Engg, from India @modhgil All Rights Reserved © 2014 :: Octane Marketing
  3. 3. Agenda • Why Email Marketing in India • How to get the best of #EmailMarketing in 2014 • Research data • Q&A All Rights Reserved © 2014 :: Octane Marketing
  4. 4. Why #EmailMarketing • 1$ investment in Email Marketing delivers $44 in revenues (DMA, US) • E-Commerce in India: 8-12% direct impact on revenues through email marketing, month after month, leaders at 20-25% every month (Octane Research, 2014) • Email completes multi-channel experience for a consumer • Growth in online in India, and 200+% growth in smartphone shipments YoY All Rights Reserved © 2014 :: Octane Marketing
  5. 5. Why #EmailMarketing • • • • • • • • Measurable in real time Multi-device Interactive, two way Long tail impact Personalized & Relevant Scalable & Automation Sticky engagement Content led (Live Content-> Video etc.) All Rights Reserved © 2014 :: Octane Marketing
  6. 6. Why #EmailMarketing • • • • • • • • Measurable Multi-device Interactive, two way Long tail impact Personalized & Relevant Scalable Sticky Content led All Rights Reserved © 2014 :: Octane Marketing
  7. 7. How to get the best out of #EmailMarketing in 2014 • • • • User controlled, Content led 100% Opt-in TransPromo Progressive Profiling & Personalization All Rights Reserved © 2014 :: Octane Marketing
  8. 8. How to get the best out of #EmailMarketing in 2014 • ‘Send’ is 1/3rd of the project • Programmatic & Not Ad hoc – Automated triggers – Part of CRM and not standalone – Welcome program, Cart Abandonment program, Re-engagement program, Predictive • Responsive, responsive, responsive • Measure, test, measure, test-> A, B, C… All Rights Reserved © 2014 :: Octane Marketing
  9. 9. #EmailMarketing: Which day? Open Click Mon Tue Wed Thu Fri Sat Sun Best Engagement Rate: Opens & Clicks by Best Day of the Week All Rights Reserved © 2014 :: Octane Marketing
  10. 10. #EmailMarketing: Which Hour? Click Open 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Best Engagement Rate: Opens & Clicks by Best Hour of the Day All Rights Reserved © 2014 :: Octane Marketing
  11. 11. #EmailMarketing: Which Platform? Android iPad iPhone Mac OS Windows Mon Tue Wed Thu Fri Sat Sun Best Engagement Rate: Opens by OS/Devices Across the Days of The Week All Rights Reserved © 2014 :: Octane Marketing
  12. 12. #EmailMarketing: Which Platform? Android iPad iPhone Mac OS Windows 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Best Engagement Rate: Opens by OS/Devices Across the Hours of The Day All Rights Reserved © 2014 :: Octane Marketing
  13. 13. #EmailMarketing: Which Industry? automobile education bfsi travel & hospitality retail 86% 74% 66% 36% 33% 17% 13% 2% Quarter 1 15% 13% 9% 4% 0% Quarter 2 6% 4% 2% Quarter 3 13% 4% 2% Quarter 4 Click % Share: By Industries over 4 Quarters 2013 All Rights Reserved © 2014 :: Octane Marketing
  14. 14. #EmailMarketing: Which City? 12% 26% Mumbai Bangalore 11% New Delhi Hyderabad Chennai 19% 32% Best Engagement Rate: 2013 Open % Share by Top 5 Cities in India All Rights Reserved © 2014 :: Octane Marketing
  15. 15. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Participant Profile: For this report, we wanted to cover a diverse range of industries to get a more complete view of the e-Marketing domain in India. This was essential because we wanted the survey to represent all Indian marketers' opinions as accurately as possible. All Rights Reserved © 2014 :: Octane Marketing
  16. 16. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Research Participants: 134 Online Companies, industry heavyweights to ambitious start-ups. Our research team analysed feedback received from CXOs, Directors, Presidents & Vice-Presidents, Business Heads and Marketing Managers All Rights Reserved © 2014 :: Octane Marketing
  17. 17. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Primary Marketing Goal for 2014: For the fourth successive year, Customer Acquisition remains the top choice as the primary marketing goal for marketers in India with 51% of the respondents choosing this option over customer retention or brand awareness. All Rights Reserved © 2014 :: Octane Marketing
  18. 18. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Preferred channel for Customer Engagement: Social Media updates and Email Campaigns continue to dominate the minds of marketers in India (both at 35%) when it comes to preferred channels of customer engagement. While Email had significantly dropped last year (29% in 2013 vs. 39% in 2012), it now seems to be back in favour with a 21% growth in the number of marketers choosing it for 2013-2014. All Rights Reserved © 2014 :: Octane Marketing
  19. 19. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Contribution of e-Marketing in total revenue: All Rights All Rights Reserved © 2014 :: Octane Marketing Reserved © 2014 :: Octane Marketing Pvt. Ltd.
  20. 20. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Importance of Integrated Marketing: 89% of marketers shared that integrated marketing (Email+Mobile+Social) can have an important impact on the conversion rate for their campaigns. From these, 88% intend to increase their investment in Email marketing in 2014, 93% intend to increase investment in Social Media marketing and 86% plan the same for Mobile/SMS marketing. All Rights Reserved © 2014 :: Octane Marketing
  21. 21. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Measures to decrease Spam and Inbox Clutter: All Rights Reserved © 2014 :: Octane Marketing
  22. 22. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Marketer’s Anti-Spam Sentiment: All Rights Reserved © 2014 :: Octane Marketing
  23. 23. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Activities that will see an increase in marketing investment in 2014: The biggest winner this year seems to be ‘Websites’ with 52% of the marketers voting for it (Vs. 15% in 2013). At the same time, Email marketing continues its upward trend with an increase of 18% this year (40% in 2011 vs. 58% in 2014) while Social media marketing has bounced to near its 2012 levels with an increase of 16% over last year (37% in 2013 vs. 52% in 2014). All Rights Reserved © 2014 :: Octane Marketing
  24. 24. Igniting Engagement: The State of e-Marketing in India India e-Marketing Outlook 2014 Adapting marketing strategies to the rise of smartphone usage: Over the last two years, there has been a 5% increase in the number of marketers who are adapting well to the rise of smartphones as a marketing engagement channel (45% in 2014 vs. 40% in 2013). There has been a positive drop (of 4%) in the number of marketers who don’t yet see the use of smartphones for customer engagement. All Rights Reserved © 2014 :: Octane Marketing All Rights Reserved © 2014 :: Octane Marketing.
  25. 25. Convert more customers through #EmailMarketing Q&A Punit Modhgil Co-Founder - Octane.in Director – Octane Research @modhgil @octanein All Rights Reserved © 2014 :: Octane Marketing.
  26. 26. Convert more customers through #EmailMarketing Thank you Punit Modhgil Co-Founder - Octane.in Director – Octane Research @modhgil @octanein All Rights Reserved © 2014 :: Octane Marketing.

×