e-Marketing in India - Research Report Highlights

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This is a presentation of the top 10 research findings & highlights as revealed by our annual 'India E-Marketing Outlook' report.

The report has been created by Octane, a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. We are the industry leader in this sector and one of India's top 20 technology start-ups.

What we do, is help our clients engage better with their customers. We believe that with the right tools, any marketing campaign or project can get exceptional results and be a success. So, we offer capable software and technological solutions to fit all needs. We don’t however, believe in customer alienation and therefore absolutely dislike and discourage spam.

If you would like to get to know us better then visit us at www.octane.in

The full report is available at http://octane.in/research

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e-Marketing in India - Research Report Highlights

  1. 1. GEARING UP FOR GROWTH India e-Marketing Outlook 2012 Octane Research January 2012Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  2. 2. TOP 10 Key Research Findings and Highlights 1. The Top 5 industry verticals in India in terms of e-marketing investment are: - Retail & Distribution (including online retail and e-commerce) - Media & Entertainment - IT & ITES - Services & Consulting (including marketing agencies) - EducationOctane Research Online All Rights Reserved © Octane Pvt. Ltd.
  3. 3. TOP 10 Key Research Findings and Highlights 2. Customer Acquisition It continues to be the primary goal for existing & new marketing initiatives over the last two years.Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  4. 4. TOP 10 Key Research Findings and Highlights 3. Social Media Social media initiatives are gaining momentum and email continues to be the most effective marketing channel. Social Media (68.8%) and Email Marketing (53.1%) emerged as the top 2 online marketing initiatives that will see an increase in marketing investments in 2012.Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  5. 5. TOP 10 Key Research Findings and Highlights 4. No SPAM A majority of Indian marketers (36%) wanted a code of conduct by an industry body like IAMAI, while 31.5% of the participants believe stronger anti-spam laws in India like CAN-SPAM would help curb the spamming campaigns.Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  6. 6. TOP 10 Key Research Findings and Highlights 5. SMS vs. Email As a direct result of the TRAI directive on usage of SMS for promotional messages, approximately 35.3% of the respondents plan to increase their budgets towards email marketing by more than 11% in 2012.Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  7. 7. TOP 10 Key Research Findings and Highlights 6. Integrating Email & Social Media Campaigns We’ve seen a remarkable increase (18%) in the number of Indian Marketers who see the importance of integrating email and social media campaigns in 2012.Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  8. 8. TOP 10 Key Research Findings and Highlights 7. Email & SMS Marketing A high number of Indian marketers (62%) feel that the Email and SMS marketing programs are effective in meeting planned goals.Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  9. 9. TOP 10 Key Research Findings and Highlights 8. Integrated Campaigns Comparative analysis of data reveals that more that 80% of our respondents agree that integrated (Email and SMS) campaigns influence Conversion Rates.Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  10. 10. TOP 10 Key Research Findings and Highlights 9. The Top 3 Challenges (observed over the last two years) - Reaching the Inbox (and not the Junk/Spam folder) - Increasing ROI - Building Subscriber ListsOctane Research Online All Rights Reserved © Octane Pvt. Ltd.
  11. 11. TOP 10 Key Research Findings and Highlights 10. Increased Dependency on ESPs In 2011, we saw an increased dependency on ESPs or Email Service Providers (like Octane) to provide assured inbox delivery of email messages. (25.5% respondents in 2011 vs. 19.2% in 2010) We also saw a decline in the role of IT in ensuring inbox deliverability over the last year.Octane Research Online All Rights Reserved © Octane Pvt. Ltd.
  12. 12. This research was conducted by To procure your copy of the entire report, log on to http://octane.in/research now!All Rights Reserved © Octane Pvt. Ltd.

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