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1. Rhinegold publishing:
The titles published by Rhinegold publishing are classical music, opera Now,
Choir and organ, international piano, music teacher, early music today, teaching
drama.
These are all classical styles of music that are published by Rhinegold publishing.
The target market for their product is the people that like classical music like
older people.
Because this is a smaller publishing house I cannot find anything to do with
profits or income.
Bauer publishing:
Bauer publishes Mojo, Q, Kerrang!, take a break.
Most of these magazines are rock. Others are gossip magazines of celebrities and
things happening around the world.
Q is the most successful magazine between them all because it is in more stores
to buy and I see it a lot more than the others.
The target marker for their products are rock fans so mostly the younger
generation. The gossip magazines are mostly for middles aged people that like to
read about things going on in celebrity’s lives and around the world.
In 1987 Bella was H Bauer's first venture into publishing in the UK. She wanted
to make an impact in the UK magazine market by mixing previously unseen real-life
editorial with the classic elements more traditionally associated with
women's magazines such as fashion and beauty, cookery and practical home
features.
I will use this information for my own magazine because I want to appeal to the
same target market as this publisher has with each of their music magazines.
IPC Group Limited
1. Teen Now
2. Woman
3. Woman's Own
4. Marie Claire
5. InStyle
6. Look
7. Country Life
8. The Field
9. Shooting Times

2. IPC Media groups its current titles under three magazine divisions each
focusing on a core audience.
Connect – Targeting the mass market for women.
Southbank – Targeting upmarket women.
Inspire – Targeting the market for men.
All the magazines are separated into three different groups which target
different audiences so that it explains what they are better for the person
who might want to read it.
I think their most successful magazine is the connect part of the published
ones because they are almost is every shop or bookstore available and are
most likely to be sold out before any of the other groups.
Connect – Targeting the mass market for women.
Southbank – Targeting upmarket women.
Inspire – Targeting the market for men.
The British magazine publishing industry in the mid-1950s was
dominated by a handful of companies, principally theAssociated
Newspapers, Odhams Press Ltd, George Newnes Publishers, C. Arthur
Pearson, and the Hulton Press, which fought each other for market share
in a highly competitive marketplace.
I will use these ideas to help make my magazine by using one of the
groups used for women because I want to make a feminine magazine.