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Boost Your Business
Profits
With Customer
Feedback
Surveys
Satisfied customers are the key to staying in
business for the long haul.
ONE BIG QUESTION:
Why do you want feedback
from your customers?
Examples of why it is important
to conduct customer surveys…
Choosing Your Audience
• Show you are interested in your customers
• Increase sales and profits
• Improve customer service & relations
• Customer retention
• Gain competitive edge to business
• Improve customer complain procedures
• Target areas of growth or development
When & How Often?
• Always been on the lookout for good
opportunities to get your customers’ opinions
• Don’t ask customers for feedback too often.
•Continuous feedback requests creates risk of
causing “survey fatigue”.
• Service: ask for feedback 24 hours after
interaction with your company.
• Product: ask for feedback 3-5 days after initial
purchase
Perceived Benefit
• Let respondents know what you’ve learned
and what actions you’ll be taking.
• Their feedback will result in real
improvements in service, customer satisfaction
and products standards
Survey Incentive
• Not necessarily needed when it comes to
customer feedback.
• Respondents are less likely to provide
negative feedback when incentive offered.
• Allow room for customers to give negative
feedback - more useful for improvments.
Distribution Ideas
• Send your survey via email or e-newsletter.
• Request feedback at end of online order
confirmation.
• Add survey to your website.
• Include your survey link on physical receipts.
• Social Media (Twitter, Facebook, Linkedin,
Pinterest etc)
• Pay Per Click (PPC) or banner advertising on
website
Create Your Survey Today!
www.obsurvey.com
Making it easy for you to create surveys is our top
priority

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Increase Profits With Customer Feedback Surveys

  • 1. Boost Your Business Profits With Customer Feedback Surveys
  • 2. Satisfied customers are the key to staying in business for the long haul. ONE BIG QUESTION: Why do you want feedback from your customers?
  • 3. Examples of why it is important to conduct customer surveys…
  • 4. Choosing Your Audience • Show you are interested in your customers • Increase sales and profits • Improve customer service & relations • Customer retention
  • 5. • Gain competitive edge to business • Improve customer complain procedures • Target areas of growth or development
  • 6. When & How Often? • Always been on the lookout for good opportunities to get your customers’ opinions • Don’t ask customers for feedback too often. •Continuous feedback requests creates risk of causing “survey fatigue”.
  • 7. • Service: ask for feedback 24 hours after interaction with your company. • Product: ask for feedback 3-5 days after initial purchase
  • 8. Perceived Benefit • Let respondents know what you’ve learned and what actions you’ll be taking. • Their feedback will result in real improvements in service, customer satisfaction and products standards
  • 9. Survey Incentive • Not necessarily needed when it comes to customer feedback. • Respondents are less likely to provide negative feedback when incentive offered. • Allow room for customers to give negative feedback - more useful for improvments.
  • 10. Distribution Ideas • Send your survey via email or e-newsletter. • Request feedback at end of online order confirmation. • Add survey to your website.
  • 11. • Include your survey link on physical receipts. • Social Media (Twitter, Facebook, Linkedin, Pinterest etc) • Pay Per Click (PPC) or banner advertising on website
  • 12. Create Your Survey Today! www.obsurvey.com Making it easy for you to create surveys is our top priority