MCommerce Monthly Digest - March, 2012
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MCommerce Monthly Digest - March, 2012



An insightful presentation by Obopay focussing on the banking and mobile scenario for the March.

An insightful presentation by Obopay focussing on the banking and mobile scenario for the March.



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MCommerce Monthly Digest - March, 2012 Presentation Transcript

  • 1. MCommerce Digest- March 01-31, 2012
  • 2. Index• Latest news in Mcommerce Mar 01- Mar 04, 2012• Latest news in Mcommerce Mar 05- Mar 11, 2012• Latest news in Mcommerce Mar 12- Mar 18, 2012• Latest news in Mcommerce Mar 19- Mar 25, 2012• Latest news in Mcommerce Mar 26- Mar 31, 2012 Obopay Confidential 2
  • 3. Latest news in Mcommerce Mar 1- 4, 2012Consumers are comfortable making purchaseswith their phones, just as they would with aPC. infographic on the top list of onlineretail penetration & valuable e-retail marketsof the world. concise read to understand how Mobilecommerce enables brands to use its imagerecognition platform for shopping. penetration of smartphones is racingahead as 48%of mobile phone users globallyhave a Smartphone device. Website Follow us on
  • 4. Latest news in Mcommerce Mar 1- 4, 2012 About 35 percent of all online transaction is completed via a mobile device according to a new study. Read more: Perspective read on how adoption of Smartphones and tablets has caused a rise in mobile commerce. Internet & Smartphone devices have transformed the business of communication, creating a 24/7 channel for consumers. Mobile web is the top way consumers access mobile banking according to Javelin Strategy & Research. Website Join us on
  • 5. Latest news in Mcommerce Mar 5 - 11, 201237 percent of American consumers have takenpart in mobile commerce in some or the otherway. insightful read on how mobile commerceboost e-retail sales from 0.4% to 5.3%. reveal 61% of adults bank onlinereaffirming the growth of mobile banking. proposition for mobile money dependson the existing financial service infrastructureaccording to ICT report. Website Follow us on
  • 6. Latest news in Mcommerce Mar 5 – 11, 2012 Smartphone users in U.S. hit a new high with record 100 million users. QR codes plays a major role in the evolution of mobile commerce. Check out how restaurants embrace QR codes. Android continued to grow its share in the Smartphone market according to new ComScore report. Take a look at the future of augmented reality- powered advertising at its best. Website Join us on
  • 7. Latest news in Mcommerce Mar 12 – 18, 2012Industry retailers come together to enablecustomers to purchase using mobile payments. how mobile financial servicescan serve as a means for financial inclusionon a global basis. companies drive on profits fromgrowing e-commerce transactions. acceptance of mobile commerce amongthe masses leads to standards for regulation ofmobile commerce. Corporate Website Follow us on
  • 8. Latest news in Mcommerce Mar 12 – 18, 2012 Mobile Internet to overtake desktop usage by 2014 predicts Efficient Frontier. The unbanked segments of Pakistan propose huge opportunity to expand mobile and branchless banking. A concise read on sustainable banking and how technology plays a major role in financial inclusion. Over 77% tablet owners use their devices to shop online and 84% download 7 shopping apps on an average. Website Join us on
  • 9. Latest news in Mcommerce Mar 19 – 25, 2012Lucrative subscribers base of 1.2 billions ranksIndia high with providers of mobile moneyservices. driving mobile ad spends by awhooping 157%. Retail is the biggest spenderon mobile advertising. concise read on mobile banking trends overthe next five years and predicted areas of itsgrowth. money market in the UK heating up tomake the most of London Olympics 2012. Website Follow us on
  • 10. Latest news in Mcommerce Mar 19 – 25, 2012 Mobile revolution has moved e-commerce from computers to Smartphones, making business cost effective. RBI asks banks to open 25% branches in rural areas in its drive towards financial inclusion. Ecommerce augments in Italy with 20% hike in online retail and mobile commerce growing 210% in 2011. Understand why brands need to recognize the potential of mobile presence to boost sales & get closer with customers. Website Join us on
  • 11. Latest news in Mcommerce Mar 26 – 31, 2012Growing broadband penetration and a largeconsumer market pegs India as a strongplayer in the e-commerce segment. surprises the world as mobile moneytransfers grows to touch $1.6 billionmark. customers might be driving the e-commerce boom but it’s the existingcustomers who account for higher percentageof online sales. Take a look at the 5 trendsdriving e-commerce. commerce with right mobile apps andservices sees £1 million in sales for Domino’smobile platform. Corporate Website Follow us on
  • 12. Latest news in Mcommerce Mar 26 – 31, 2012 Obopay introduces a new and convenient disbursement product for businesses that will facilitate the functioning of businesses. Reports suggest consumers no longer hesitant of buying shoes online as revenue reach $7.8 billion, a rise of 16.3%. 63% percent of Smartphone consumers use their devices while shopping, according to a new study from Forrester Research. An online shopping data captures an interesting snapshot of new iPad sales trend. Click here to know more: Website Join us on
  • 13. Monthly Highlights Highlights: Mar 01- Mar 31, 2012 Retail site visits through mobile devices experienced impressive growth, exceeding 10% for the first time. IMRG Capgeminis latest Quarter Benchmarking Index reveals massive growth with mobile sales accounting for 5.3% of e-retail sales in the fourth quarter of 2011 - a rise of 1,320% in two years. As consumer reports estimate that almost 30% of Americans use their phones for banking, accessing medical records, and storing other sensitive data, they do not take precautions to secure their phones. Handset manufacturers, application developers, and mobile security vendors continue working to improve mobile security. Businesses today are taking note of the difference that smartphones are making in people’s shopping habits. The Nielsen study showed that 22 percent of Smartphone owners have used their mobile device to make a purchase through an m-commerce website or a mobile app. The penetration of smartphones is racing ahead and shows no signs of stopping, though it is notably changing the way that consumers are interacting with the online environment. Tablets are also used for more browser-based features, which is important for retailers and brands to take into account when rolling out tablet initiatives.Corporate Website Like us on
  • 14. Thank You