Drivers of growth in Africa
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Drivers of growth in Africa

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This presentation talks about how to meet the complexities and challenges of the market you need a flexible, powerful suite of offerings to address the wide range of opportunities.

This presentation talks about how to meet the complexities and challenges of the market you need a flexible, powerful suite of offerings to address the wide range of opportunities.

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Drivers of growth in Africa Drivers of growth in Africa Presentation Transcript

  • Drivers of growth
    in Africa
  • Growth Drivers
    Conducive market conditions
    • Large section of adult population not having bank a/c but having mobiles.
    • M-payment. (Limited banking infrastructure)
    Low Cost
    • Less expensive compared to post office’s Posta Pay etc.
    • Time cost, travel cost .
    Accessibility
    • Any merchant / retail point is an agent.
    Security
    • Theft.
    • PIN protection & value recovery in spite of loss of phone.
    Inflation
    • Amount of cash to be carried is high.
    Like us on www.facebook.com/ObopayMobilePayments
    Corporate Website
  • Growth Drivers
    Subsidization of Handsets: Enable the low-income group to start using mobile services.
    • Operators are expected to engage with manufacturers to lower handset prices.
    • Handset bundling with offers built in to increase usage and retention .
    Pre-paid billing will continue to be a major driving force.
    • Pay as per usage .
    • Lower Fraud risk .
    Liberalization & Privatization of government owned telecom operators .
    • Kenya, Morocco.
    • More competition to the market and boost growth.
    • Attract investment in the sector.
    Corporate Website
    Follow us on http://twitter.com/Obopay
  • Payer/Payee Perspective
    Payers Perspective
    Payee Perspective
    Convenient, understandable and
    easy-to-use
    Attracts payers
    Liquid, underwritten by a credible 3rd party
    High level of adoption by merchants and coverage by region, segment etc.
    Safe and secure: payment is
    guaranteed, Payment value integrity
    Low associated costs of acceptance:
    equipments, subsidies, transaction
    Fees and compatibility
    Safe and secure: Loss of value, leaves an audit trail, error-free Transactions
    Practical to use: Fast, accurate,
    Efficient and reliable
    Low cost product
    Accepted by merchant banks
    Protects privacy: Personal and
    transaction information
    Leaves audit trail Limited paper work
    Corporate Website
    Read our http://blog.obopay.com
  • The challenge is to create a mobile wallet to address all market segments
    BANKED
    • Full Access to fin. products
    • Medium - very high value txns.
    • Fully diversified spend patterns
    BANKED
    UNDER-BANKED
    EMERGING MARKETS
    • Limited Access to fin. products
    • Medium - high value txns.
    • Moderately diversified spend patterns
    DEVELOPED MARKETS
    UNDER-BANKED
    UN-BANKED
    • No Access to fin. products
    • Low value txns.
    • Restricted spend patterns
    UN-BANKED
    To meet the complexities and challenges of the market you need a flexible, powerful suite of offerings to address the wide range of opportunities.
    Join us on www.linkedin.com/company/obopay
    Corporate Website
  • Mobile Era: Path to customer value
    Corporate Website
    Like us on www.facebook.com/ObopayMobilePayments
  • How Obopay delivers value to consumers
    Obopay Confidential
    Follow us on http://twitter.com/Obopay
    Corporate Website
  • Focused on what consumers want
    Get paid
    Mobile P2P
    Family Money
    Transfer Money
    Buy online
    Read our http://blog.obopay.com
    Corporate Website
  • Bringing it all together
    Obopay’s platform and service handles the complexity of ensuring all the above features and requirements are seamlessly integrated and delivered.
    Join us on www.linkedin.com/company/obopay
    Corporate Website
  • Integrating services
    For customers:
    Easy to access
    Simple to useInstant Payment
    24x7Secure
    For partners:
    Payment interoperability
    Multiple wallet types
    Scalable, resilient and secure
    Platform packaging, branding
    Regulatory complianceRisk controlFast to marketIntegration flexibility
    Easy to deploy
    Like us on www.facebook.com/ObopayMobilePayments
    Corporate Website
  • Thank You
    www.facebook.com/ObopayMobilePayments
    http://twitter.com/Obopay
    http://blog.obopay.com/
    www.linkedin.com/company/obopay