bestofsxsw was a interactive website put together by ObjectiveMarketer to understand the trends around #sxsw hastags in twitter. The conversation analysis provided insights into the following -
The report provided influencer and demography data that could be used for planning similar campaign on twitter, or directed campaign on other channels like email or direct mail. The full report can be downloaded here.
ObjectiveMarketer has a strong analytics platform that helps marketer's understand the Twitter/Facebook conversations, and help them identify segments and trends. For more information contact us at firstname.lastname@example.org .