ObjectiveMarketer Overview


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Business Use Cases, Customer Profile, Platform Snapshot

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ObjectiveMarketer Overview

  1. 1. Social Media Management System “ Higher level tools and systems from companies like ObjectiveMarketer can help push the entire industry forward” (Mashable)
  2. 2. ObjectiveMarketer is an integrated platform that allows you to create , distribute and optimize your contents for Social Media.
  3. 3. Use cases supported by ObjectiveMarketer Integrated Social Media Management and Marketing Suite
  4. 4. Customer Profiles Industry PR & Direct Marketing Agency Publishers Entertainment Real Estate Hospitality Services Celebrity / Bloggers Use Case News and Announcements Promotions Events Information and Expertise User Interaction Support and Product Updates Business Function Public Relations Marketing Sales Support Business Development Human Resource and Recruitment
  5. 5. Platform Details Post Management Campaigns Management Contents Management User Management Reports API’s Comprehensive Analytics User Interface Business Applications Coupons Mobile Apps <ul><li>Multi-User </li></ul><ul><li>Multi- Org </li></ul><ul><li>Role Based </li></ul><ul><li>------------------- </li></ul><ul><li>Asset </li></ul><ul><li>Followers </li></ul><ul><li>Multi-channel </li></ul><ul><li>Scheduling </li></ul><ul><li>Automation </li></ul><ul><li>Customizable </li></ul><ul><li>Workflow </li></ul><ul><li>Goal Setting </li></ul><ul><li>Web Analytics </li></ul><ul><li>Strategic </li></ul><ul><li>A/B Testing </li></ul><ul><li>RSS Feed and Media </li></ul><ul><li>Landing Pages </li></ul><ul><li>Media Library </li></ul><ul><li>Polls </li></ul><ul><li>Branded URL </li></ul><ul><li>WhiteLabel </li></ul><ul><li>Multi-dimensional </li></ul><ul><li>Date-Time Range </li></ul><ul><li>Export to CSV </li></ul><ul><li>Downloads </li></ul>
  6. 6. User Management <ul><li>Larger enterprises can set their Organizational Hierarchies in ObjectiveMarketer </li></ul><ul><li>Agencies can Manage Multiple Clients from one single Admin login </li></ul><ul><ul><li>Multi-Organization </li></ul></ul><ul><ul><li>Multi-User </li></ul></ul><ul><ul><li>Roles & Permission </li></ul></ul><ul><ul><li>Workflow </li></ul></ul><ul><ul><li>Preferences </li></ul></ul><ul><ul><li>Follower/Fan Management </li></ul></ul>
  7. 7. Post Management <ul><li>Teams can Create , Integrate media, and other creatives like Polls, Schedule and Distribute using a very powerful set of capabilities. </li></ul><ul><li>Efficiency, Engagement and Optimization are the key. </li></ul><ul><ul><li>Schedule: Spread, Bulk and Drip </li></ul></ul><ul><ul><li>Say more with 140 characters </li></ul></ul><ul><ul><ul><li>Seamless integration with Landing Pages, Polls, Media, RSS, Blogs </li></ul></ul></ul><ul><ul><li>Multi-Channel : Simultaneously, or creatively publish to more than one channel </li></ul></ul>
  8. 8. Post Message Options & Calendar
  9. 9. Campaign Management <ul><li>Campaigns make social media initiatives more strategic. </li></ul><ul><li>Theme Based Campaigns, to analyze performance at an aggregate level or to perform A/B Testing </li></ul><ul><ul><li>Goal Setting </li></ul></ul><ul><ul><li>Web Analytics Integration (Google Analytics, Omniture, etc) </li></ul></ul><ul><ul><ul><li>Seamless integration with Google Analytics to see GA data in Product) </li></ul></ul></ul><ul><ul><li>Aggregate Analysis of all campaigns </li></ul></ul><ul><ul><ul><li>HeatMap (Sweet Spot to run your most important message) </li></ul></ul></ul><ul><ul><ul><li>Geography, Browser, Traffic Sources – be in the know! </li></ul></ul></ul><ul><ul><ul><li>Comparative Analysis of Activity vs Engagement vs Value </li></ul></ul></ul><ul><ul><ul><li>And, More </li></ul></ul></ul>
  10. 10. Campaign Analytics Screens
  11. 11. Content Management <ul><li>Patent Pending Landing Pages allow Brand Awareness, and also a unique mechanism of Social ROI </li></ul><ul><li>Customizable Image Gallery – allow you to brand the interface where you share your media. </li></ul><ul><li>Branded URL’s and WhiteLabel services give a complete brand presence on social channels </li></ul><ul><li>Mashup Websites driven by Social Data provide a powerful way of generating user interest and interaction </li></ul>
  12. 12. Branded Media Interface Ubergizmo – Digital Summer Event <ul><li>Images scheduled from ObjectiveMarketer are published on a Media Server (Hosted by OM) , which is fully customized for the event. </li></ul>
  13. 13. Branded Frames <ul><li>Use Case: Webex using Frames to generate awareness and increase Sign Up. </li></ul><ul><li> http://om.ly/qdhA </li></ul>
  14. 14. Branded URLs, Application Names
  15. 15. Mash-up Websites
  16. 16. What’s Next <ul><li>More advanced capabilities to make it easy-to-use, result driven and efficiency based system for individual as well as for team. </li></ul><ul><li>For more detailed Roadmap , please contact. </li></ul><ul><ul><li>Please see: </li></ul></ul><ul><ul><li>In Appendix 1, Key Capabilities Table </li></ul></ul><ul><ul><li>In Appendix 2,Business Model </li></ul></ul>Amita Paul, Founder/ CEO Phone: 650-587-5185 [email_address]
  17. 17. Key Capabilities <ul><li>Scalability </li></ul><ul><li>Integration </li></ul><ul><li>Administration </li></ul><ul><li>Management </li></ul>Capability ObjectiveMarketer SAAS based product <ul><li>A hosted solution with a web-based interface, and ability to integrate to native CMS and other applications as needed. </li></ul>Manage multiple brands <ul><li>Ability to manage multiple brands and capability to support substantial growth over time. </li></ul><ul><li>Manage multiple campaigns </li></ul><ul><li>Manage themes </li></ul><ul><li>Designate platforms </li></ul><ul><li>Designate access </li></ul><ul><li>Easy coordination and management of high number of simultaneous campaigns across multiple brands. </li></ul><ul><li>Ability to pre-load themes (look & feel) for each brand, so that the right landing pages load when a specific campaign is promoted to the social media platform. </li></ul><ul><li>Ability to easily designate the right platform(s) for campaigns to get promoted to. </li></ul>Roles based administration ObjectiveMarketer has the basic infrastructure of user management, and provides roles / permission based access control. Asset management Consolidated Channels, Users, and Assets
  18. 18. Key Capabilities <ul><li>Distribution </li></ul><ul><li>Engagement </li></ul><ul><li>Use Case: </li></ul><ul><li>Brand Management </li></ul><ul><li>Direct Marketing </li></ul>Capability ObjectiveMarketer Publish directly to social platforms <ul><li>Flexibility to seamlessly manage multiple campaigns across multiple platforms. Current platforms include: Facebook, Twitter, YouTube, SlideShare, LinkedIn, Ping.fm, Media Gallery </li></ul>Schedule posts <ul><li>Ability to set automatic posting of a campaign or asset, based on the desired site, date and time – One time, Repeat, Daily, Spread, Bulk and Queue based. </li></ul><ul><li>Integrated with Google Calendar and iCal </li></ul>Publishing workflow <ul><li>Ability for users to schedule, stage, promote and archive their campaigns </li></ul>Social landing page publishing <ul><li>Patent Pending technology to integrate custom landing pages and banners to contents shared on Twitter and Facebook </li></ul>Platform community management <ul><li>Ability to track and respond to comments posted on fan pages. </li></ul>
  19. 19. Key Capabilities <ul><li>Comprehensive and Granular: </li></ul><ul><li>Analytics </li></ul><ul><li>Insights </li></ul><ul><li>Reporting </li></ul>Capability ObjectiveMarketer Roles based dashboard <ul><li>Ability for users to have real-time access to metrics for their campaigns, which roll-up to allow administrators to have enterprise-level visibility to all campaigns. </li></ul>Analytics <ul><li>Robust analytics dashboard and reporting capability. </li></ul><ul><li>Clickthrough Stats, Retweets, Comments, Likes, Views etc </li></ul><ul><li>Activity, Engagement, Value </li></ul><ul><li>Influencers, Amplifiers, and other insights </li></ul>Reporting and Distribution <ul><li>Email Notification </li></ul><ul><li>Export to CSV and other Formats </li></ul><ul><li>Date/time range Analysis </li></ul>
  20. 20. <ul><li>SAAS Easy-to-use Product </li></ul><ul><li>Multiple Levels of Pricing – best suited for Agencies </li></ul><ul><li>Self-service, Credit Card based Payment System </li></ul><ul><li>Whitelable Solution </li></ul><ul><li>Affiliate and Reseller Ready </li></ul><ul><li>Other services </li></ul><ul><li>Social data driven Mashup Sites, and Reports for Direct Marketers and Brand Managers </li></ul><ul><li>Strategic Services, including Campaign Creation and Analysis </li></ul>Business Model